* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Sunday, September 28, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

    Cardi B Adds More Dates to Little Miss Drama Tour: ‘Y’all Making Me Work’ – Yahoo

    Cardi B Extends Little Miss Drama Tour: “Y’all Making Me Work

    ‘Today’: Sheinelle Jones Thanks Katie Couric for Support After Husband’s Death – CBS 19 News

    Sheinelle Jones Expresses Heartfelt Thanks to Katie Couric for Support After Husband’s Passing

    Sate your hunger at DBA’s Taste of Downtown – Bakersfield.com

    Indulge Your Cravings at DBA’s Taste of Downtown!

    Caesars Entertainment (CZR): Assessing Valuation After Times Square Casino Setback and Mounting Investor Concerns – simplywall.st

    Caesars Entertainment Faces Times Square Casino Hurdles as Investor Concerns Mount

    Why Hilaria Baldwin Has Found the ‘DWTS’ Process ‘Embarrassing’ At Times – WFXG

    Hilaria Baldwin Opens Up About the Embarrassing Moments on Her ‘DWTS’ Journey

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    From shale to steam: Fossil fuel technology boosts clean geothermal energy – Washington Examiner

    From Shale to Steam: How Fossil Fuel Technology is Powering a Clean Geothermal Energy Revolution

    How Sustainable Technology is Shaping a Greener Future – Technology Magazine

    How Sustainable Technology is Driving the Revolution Toward a Greener Future

    Aurora police hope to add facial recognition technology to crime-fighting tools – CBS News

    Aurora Police Aim to Boost Crime-Fighting with New Facial Recognition Technology

    Autonomous Solutions shows off cutting-edge technology for the public – Cache Valley Daily

    Autonomous Solutions Unveils Cutting-Edge Technology for the Public

    Amazon to Pay $2.5 Billion in Prime Membership Settlement – The New York Times

    Amazon to Pay $2.5 Billion in Prime Membership Settlement – The New York Times

    What are we really gaining from technology? – Fast Company

    What Are We Really Gaining from Technology?

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

    Cardi B Adds More Dates to Little Miss Drama Tour: ‘Y’all Making Me Work’ – Yahoo

    Cardi B Extends Little Miss Drama Tour: “Y’all Making Me Work

    ‘Today’: Sheinelle Jones Thanks Katie Couric for Support After Husband’s Death – CBS 19 News

    Sheinelle Jones Expresses Heartfelt Thanks to Katie Couric for Support After Husband’s Passing

    Sate your hunger at DBA’s Taste of Downtown – Bakersfield.com

    Indulge Your Cravings at DBA’s Taste of Downtown!

    Caesars Entertainment (CZR): Assessing Valuation After Times Square Casino Setback and Mounting Investor Concerns – simplywall.st

    Caesars Entertainment Faces Times Square Casino Hurdles as Investor Concerns Mount

    Why Hilaria Baldwin Has Found the ‘DWTS’ Process ‘Embarrassing’ At Times – WFXG

    Hilaria Baldwin Opens Up About the Embarrassing Moments on Her ‘DWTS’ Journey

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    From shale to steam: Fossil fuel technology boosts clean geothermal energy – Washington Examiner

    From Shale to Steam: How Fossil Fuel Technology is Powering a Clean Geothermal Energy Revolution

    How Sustainable Technology is Shaping a Greener Future – Technology Magazine

    How Sustainable Technology is Driving the Revolution Toward a Greener Future

    Aurora police hope to add facial recognition technology to crime-fighting tools – CBS News

    Aurora Police Aim to Boost Crime-Fighting with New Facial Recognition Technology

    Autonomous Solutions shows off cutting-edge technology for the public – Cache Valley Daily

    Autonomous Solutions Unveils Cutting-Edge Technology for the Public

    Amazon to Pay $2.5 Billion in Prime Membership Settlement – The New York Times

    Amazon to Pay $2.5 Billion in Prime Membership Settlement – The New York Times

    What are we really gaining from technology? – Fast Company

    What Are We Really Gaining from Technology?

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

‎When the past preserves the future

July 20, 2024
in Business
‎When the past preserves the future
Share on FacebookShare on Twitter

When the past preserves the future

Islam Zween, Argaam CEO

A week ago, I attended a banquet in Riyadh hosted by a close friend. The rice was fragrant and rich in a variety of spices. One can’t miss the smell of cinnamon and cardamon. The roast chicken was topped with raisins, fried onions and perfectly steamed. The heritage Ruz Al Bukhari is one of the most memorable dishes one can ever have.

Ending the banquet with the Saudi coffee or ghahwa and dates is a fixture in the kingdom’s cultural culinary heritage, signifying generosity and warm hospitality.

As its dictionary definition indicates, cultural heritage refers to inherited things that are deeply rooted in a society, be it tangible cultural heritage as buildings, monuments, paintings and food, or intangible cultural heritage such as traditions, poetry and music.

But if we talk about the Saudi cuisine and its culinary delights, we also need to ask: is there business? Most exhibitions and events showcasing a nation’s cultural heritage don’t have clear business model as they aren’t obviously for profit. They are always supported by the ministry of tourism as a key stimulator of economic growth.

I argue that the Ruz Al Bukhari, dates and ghahwa can be counted as economic assets in this sense because of their cultural capital; namely, the thousands of years stored in a symbol that helps preserve the country’s cultural root for the future generations.

The UK Accounting Standards Board (ASB) provided the following definition of a heritage asset in the Financial Reporting Standard (FRS): A tangible asset with historical, artistic, scientific, technological, geophysical or environmental qualities that is held and maintained principally for its contribution to knowledge and culture.

The interest in culinary products and traditions of any country implies that cultural heritage has become a key factor in in influencing tourists’ motivation in travelling to a particular destination.

According to a survey conducted by the European Commission, 20% of European visitors have exclusively cultural motivation, while 60% of European tourists are interested in discovering the cultural values and traditions of the places they visit.

Academic research in economic psychology also reveals that consumers seek consolation in the past and are emotionally attached to historical elements that convey the meanings of authenticity, confidence and stability.

From an economic perspective, unlocking the potential hidden value of a brand’s heritage may be one way of harnessing the past to boost economic growth of the present and the future.

‘A journey Through Time’ is more than a slogan of Saudi Arabia’s ancient wonder AlUla, when the kingdom unveiled the breath-taking touristic destination and the UNESCO World Heritage Site in 2019, as part of Vision 2030 to diversify economic resources with tourism at the forefront.

The kingdom also introduced in 2019 the e-visa scheme, welcoming millions of tourists and visitors from around the world. Domestic and international tourists spent over SR 250 billion in 2023. This expenditure represents over 4% of GDP and 7% of the non-oil GDP reflecting the crucial role of tourism in diversifying Saudi Arabia’s economy.

As we have corporate communications, I call our cultural and touristic gems as heritage communications, which’s actually part of the broader heritage marketing construct. A country can present its cultural touristic heritage though a diverse range of elements including local dishes, specific architecture and traditional handicraft products.

In his book “A Culture of Growth”, American economics and history professor Joel Mokyr describes culture as “a set of beliefs, values, and preferences, capable of affecting behaviour, that are socially transmitted and that are shared by some subset of society”.

And the masterpiece ‘Wealth of Nations’ by the father of modern economics, Scottish philosopher Adam Smith, culture dictates which countries become wealthy and which do not.

A country’s brand heritage can be then a competitive tool as it enters international markets. Culture heritage is indeed a treasure for marketing executives in any country proud of its ancient history.

Both the brand heritage and cultural heritage have become so interlinked in today’s economy, enabling countries to make the best of their historical strength. Let’s talk then food, art, music and artifacts. Economics isn’t only about pure balance sheets, Eurobond and spillover effect.

Islam Zween, Argaam CEO.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Argaam EN – https://www.argaam.com/en/article/articledetail/id/1741884

Tags: “WhenbusinessPreserves
Previous Post

F1 team-mates’ qualifying battles: Hungarian GP

Next Post

‎Dow Jones ends lower, posts gains for third week

Tom Holland shares health update after suffering concussion on ‘Spider-Man: Brand New Day’ set – New York Post

Tom Holland Opens Up About His Recovery After Concussion on ‘Spider-Man: Brand New Day’ Set

September 28, 2025
Politics are destroying our public schools. It doesn’t have to be that way | Opinion – Pensacola News Journal

How Politics Are Undermining Our Public Schools-and What We Can Do About It

September 28, 2025
Featured in Functional Ecology – besjournals

Discover the Latest Breakthroughs in Functional Ecology

September 28, 2025
Scientists Identify Simple and Effective Way To Reduce Calorie Intake Without Trying – SciTechDaily

Scientists Identify Simple and Effective Way To Reduce Calorie Intake Without Trying – SciTechDaily

September 28, 2025
Million-year-old skull rewrites human evolution, say scientists – BBC

Ancient Skull Discovery Upends Our Understanding of Human Evolution

September 28, 2025
Corgi Can’t Stop Slipping & TikTok Can’t Stop Laughing – Yahoo

Corgi’s Hilarious Slips Have Everyone Laughing Out Loud

September 28, 2025
From shale to steam: Fossil fuel technology boosts clean geothermal energy – Washington Examiner

From Shale to Steam: How Fossil Fuel Technology is Powering a Clean Geothermal Energy Revolution

September 28, 2025
Nebraska volleyball sweeps Maryland on its way to 12-0 start – The Daily Nebraskan

Nebraska volleyball sweeps Maryland on its way to 12-0 start – The Daily Nebraskan

September 28, 2025
Real-World Data Support Dual Benefit of Biologic Therapy for Hidradenitis Suppurativa – The American Journal of Managed Care® (AJMC®)

Real-World Data Support Dual Benefit of Biologic Therapy for Hidradenitis Suppurativa – The American Journal of Managed Care® (AJMC®)

September 28, 2025
Recession seems far off — that’s the good news. Yet the economy is also far from trouble-free. – MarketWatch

Recession seems far off — that’s the good news. Yet the economy is also far from trouble-free. – MarketWatch

September 28, 2025

Categories

Archives

September 2025
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
2930  
« Aug    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (841)
  • Economy (861)
  • Entertainment (21,735)
  • General (17,289)
  • Health (9,905)
  • Lifestyle (874)
  • News (22,149)
  • People (863)
  • Politics (872)
  • Science (16,071)
  • Sports (21,361)
  • Technology (15,844)
  • World (843)

Recent News

Tom Holland shares health update after suffering concussion on ‘Spider-Man: Brand New Day’ set – New York Post

Tom Holland Opens Up About His Recovery After Concussion on ‘Spider-Man: Brand New Day’ Set

September 28, 2025
Politics are destroying our public schools. It doesn’t have to be that way | Opinion – Pensacola News Journal

How Politics Are Undermining Our Public Schools-and What We Can Do About It

September 28, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version