* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Tuesday, September 23, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Caesars Entertainment (CZR): Assessing Valuation After Times Square Casino Setback and Mounting Investor Concerns – simplywall.st

    Caesars Entertainment Faces Times Square Casino Hurdles as Investor Concerns Mount

    Why Hilaria Baldwin Has Found the ‘DWTS’ Process ‘Embarrassing’ At Times – WFXG

    Hilaria Baldwin Opens Up About the Embarrassing Moments on Her ‘DWTS’ Journey

    Harvest Fest 2025 – yadkinripple.com

    Celebrate the Bounty: Harvest Fest 2025 is Coming!

    Fox News Entertainment Newsletter: Kate Middleton stuns during Trump state visit, Brett James dead at 57 – Fox News

    Kate Middleton Stuns During Trump State Visit; Remembering Brett James at 57

    Lara Beitz to headline Oshkosh show with top comedians at Time Community Theater Sept. 27 – Yahoo

    Lara Beitz to Headline Star-Studded Oshkosh Comedy Night on September 27

    Shakespeare (with a twist) in Grand Junction – Yahoo

    Experience Shakespeare Like Never Before in Grand Junction

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Agentic AI and the future of work: navigating technological promise and the risk of increased automation – Equal Times

    Agentic AI and the Future of Work: Embracing Innovation While Navigating Automation Challenges

    Technology alliance introduces system for stable recycling quality – RECYCLING magazine

    Innovative Technology Alliance Unveils Breakthrough System for Consistent Recycling Quality

    Pepper Pike council considers upgrading technology for streaming meetings, remote meeting participation – Cleveland.com

    Pepper Pike Council Explores Upgrading Technology for Enhanced Streaming and Remote Participation

    How Michelin Uses Technology to Rethink Tire Manufacturing: Interview – Motor1.com

    How Michelin’s Tech-Driven Revolution Is Transforming Tire Manufacturing

    Analysts Offer Insights on Technology Companies: Avnet (AVT), Nvidia (NVDA) and Atlassian (TEAM) – The Globe and Mail

    Experts Share Key Insights on Avnet, Nvidia, and Atlassian’s Future Prospects

    Top Technology Executives Recognized at the 2025 Carolina CIO ORBIE Awards – Yahoo Finance

    Celebrating Excellence: Top Technology Executives Honored at the 2025 Carolina CIO ORBIE Awards

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Caesars Entertainment (CZR): Assessing Valuation After Times Square Casino Setback and Mounting Investor Concerns – simplywall.st

    Caesars Entertainment Faces Times Square Casino Hurdles as Investor Concerns Mount

    Why Hilaria Baldwin Has Found the ‘DWTS’ Process ‘Embarrassing’ At Times – WFXG

    Hilaria Baldwin Opens Up About the Embarrassing Moments on Her ‘DWTS’ Journey

    Harvest Fest 2025 – yadkinripple.com

    Celebrate the Bounty: Harvest Fest 2025 is Coming!

    Fox News Entertainment Newsletter: Kate Middleton stuns during Trump state visit, Brett James dead at 57 – Fox News

    Kate Middleton Stuns During Trump State Visit; Remembering Brett James at 57

    Lara Beitz to headline Oshkosh show with top comedians at Time Community Theater Sept. 27 – Yahoo

    Lara Beitz to Headline Star-Studded Oshkosh Comedy Night on September 27

    Shakespeare (with a twist) in Grand Junction – Yahoo

    Experience Shakespeare Like Never Before in Grand Junction

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Agentic AI and the future of work: navigating technological promise and the risk of increased automation – Equal Times

    Agentic AI and the Future of Work: Embracing Innovation While Navigating Automation Challenges

    Technology alliance introduces system for stable recycling quality – RECYCLING magazine

    Innovative Technology Alliance Unveils Breakthrough System for Consistent Recycling Quality

    Pepper Pike council considers upgrading technology for streaming meetings, remote meeting participation – Cleveland.com

    Pepper Pike Council Explores Upgrading Technology for Enhanced Streaming and Remote Participation

    How Michelin Uses Technology to Rethink Tire Manufacturing: Interview – Motor1.com

    How Michelin’s Tech-Driven Revolution Is Transforming Tire Manufacturing

    Analysts Offer Insights on Technology Companies: Avnet (AVT), Nvidia (NVDA) and Atlassian (TEAM) – The Globe and Mail

    Experts Share Key Insights on Avnet, Nvidia, and Atlassian’s Future Prospects

    Top Technology Executives Recognized at the 2025 Carolina CIO ORBIE Awards – Yahoo Finance

    Celebrating Excellence: Top Technology Executives Honored at the 2025 Carolina CIO ORBIE Awards

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

Writing Content With AI Won’t Help You Win Against Google Search Rankings. Here’s Why.

July 1, 2023
in Business
Writing Content With AI Won’t Help You Win Against Google Search Rankings. Here’s Why.
Share on FacebookShare on Twitter

Opinions expressed by Entrepreneur contributors are their own.

When it comes to navigating times of recent upheaval, few industries have had to navigate change as much as the world of search engine optimization. It’s been chaotic, to put it mildly.

After surviving the seismic shifts of Google’s Helpful Content Update, rolled out in the fall of 2022, SEO professionals were caught up in the uproar ignited by OpenAI’s ChatGPT program in early 2023. By February, Google was issuing guidance regarding artificial intelligence-created content. Then, in March, it released its first core algorithm update of 2023, followed by a page experience adjustment in April and a significant reviews system update.

May then arrived, and with it, the annual Google I/O developer conference; it was here that the Alphabet Co. announced the gradual rollout of a new update for its helpful content system. The update is designed to help the company take into account personal and expert points of view, integrating a high value placed on experience when it comes to its search results and rankings system.

Suppose we step back and consider the myriad changes throughout 2022 and 2023; we sift through the haze of the “AI vs. Human” content creation debate. Clearing out all the confusion, we can hone in on core principles of “people-first content creation” moving forward.

For a truly impactful user experience, designers must prioritize every part of Google’s E-E-A-T guidance: Experience, Expertise, Authoritativeness and Trustworthiness. When paired with an effective page experience, quality content will satisfy the algorithm and, most importantly, the visitors.

Related: Small Businesses Can and Should Consider Investing in AI Technology — With a Cautious Approach

Google’s Helpful Content Update and the emphasis on people-first content

In late 2022, Google completed its Helpful Content Update rollout, a major course adjustment designed to be a haymaker punch against a glut of SEO-first content. The goal was to better recognize and reward websites that prioritize people-first content.

The company fights a relentless battle against content with little-to-no value, the meaningless content that clutters up the internet and endlessly frustrates web users searching for — you guessed it — truly helpful content. Google has long been committed to ensuring a quality user experience for everyone that uses its search engine, and rightly so. Website visitors deserve not just high-quality content but easy-to-find resources.

The company’s Q2 2023 core update in March carried intentions similar to the initial Helpful Content Update. The company explained, “The changes are about improving how our systems assess content overall.”

First announced in May, the new wave of changes is driven by the same motivation. In addition to a new “Perspectives” filter designed to highlight the relevant experiences of others in search results, the gradual update also aims to find the “hidden gems” often lost in “unexpected or hard-to-find places.”

Quality content matters, whether from AI or human effort

In February 2023, Google clarified its position on AI-generated content, clearing up the confusion that had been brewing. The company prioritizes high-quality content, regardless of whether humans or machines generate it.

On the Google Search Central Blog, the company wrote, “It’s important to recognize that not all use of automation, including AI generation, is spam. Automation has long been used to generate helpful content.” More so, it continued, “AI can power new levels of expression and creativity, and serve as a critical tool to help people create great content for the web.”

This is the heart of the matter: AI is a tool, not a comprehensive replacement. It is one tool among many in the creator’s toolbox.

However, it is abundantly clear using automation or AI strictly to manipulate rankings in search results is viewed as a violation of the company’s spam policies. The company has a long track record of prioritizing the integrity and trustworthiness of high-quality content.

Related: How to Make Great Content — And Get More Views

Intention is key to Google’s algorithm

When creating content, it’s important to begin by clarifying your intention. What is the purpose of a website’s content? The search algorithm is finely tuned to identify the markers of generic content designed only to snag the attention of the crawlers that scout the nooks and crannies.

Operate with the intent to provide “original, valuable content that offers a satisfying experience,” and you’ll set yourself up for success, with the caveat for content creators that any final product “adheres closely to their area of expertise.” In 2023, experience may be a finalist for the SEO industry’s themes of the year.

Three questions can serve as effective guardrails during the creative process; Google recommends asking: Who? How? Why?

Who authored it? Is the byline easy to find? Is further information about the author(s) accessible or evident?Is it clear how a piece of content was created? Is there evidence to substantiate the information given? Was automation or artificial intelligence used in the creative process? If so, why?Why was the content created? Specifically, how is it helpful or useful for visitors?

Adding an E to E-A-T: the importance of evident experience

Above all, Google’s ranking systems aim to identify content demonstrating expertise, experience, authoritativeness, and trustworthiness (E-E-A-T). In December 2022, Google added the second E for experience.

They’ve recognized the importance visitors place on the validity of the information. They want to see evidence of relevant experience that an author possesses. The more the visitor believes in the author’s experience and knowledge, the more they are likely to trust the authority and trustworthiness of the content, and the better their overall experience.

Related: How to Outrank AI-Generated Content With Expertise, Authoritativeness and Trustworthiness

Focus on quality content to boost user experience, regardless of how you attain it

One constant throughout the evolution of Google’s search algorithm is the importance of the user’s experience. Ensuring quality websites populate for any query is the foundation of retaining visitors. A positive user experience encompasses many elements outside of content quality, like a site’s page performance — but ultimately, content is king.

However you decide to integrate AI technology into your creative process, the quality of and intention behind the content and the level of expertise made evident should serve as your guideposts to the sustained success of your website.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Entrepreneur.com – https://www.entrepreneur.com/science-technology/why-using-ai-to-write-content-wont-help-you-rank-on-google/454021

Tags: businesscontentwriting
Previous Post

Florida will allow radioactive waste in road construction

Next Post

As the Cruise Industry Makes a Comeback, Norovirus Outbreaks Are on the Rise

U.S. and Israel against the world as Palestine dominates UN week – Axios

U.S. and Israel against the world as Palestine dominates UN week – Axios

September 23, 2025
Global economic outlook weakens as policy uncertainty weighs on demand – OECD

Global economic outlook weakens as policy uncertainty weighs on demand – OECD

September 23, 2025
Caesars Entertainment (CZR): Assessing Valuation After Times Square Casino Setback and Mounting Investor Concerns – simplywall.st

Caesars Entertainment Faces Times Square Casino Hurdles as Investor Concerns Mount

September 23, 2025
AI Tool Predicts Health Problems in Patients 20 Years Before They Emerge – eWeek

AI Tool Detects Health Issues Two Decades Before Symptoms Appear

September 23, 2025
Germany’s €80B Rearmament Plan Sidelines US Weapons – politicstoday.org

Germany’s €80B Rearmament Plan Sidelines US Weapons – politicstoday.org

September 23, 2025
FOCUS | SCIO holds press conference on promoting high-quality development through high-level ecological & environmental protection – Xinhua

FOCUS | SCIO holds press conference on promoting high-quality development through high-level ecological & environmental protection – Xinhua

September 23, 2025
Researcher on Tylenol-Autism Connection: Not the Best Science – Managed Healthcare Executive

Researcher Questions the Science Behind Tylenol-Autism Link

September 23, 2025
Da Vinci’s Genetic Secrets May Soon Be Revealed by Ambitious DNA Project – ScienceAlert

Unlocking Da Vinci’s Genetic Mysteries: The Ambitious DNA Project Set to Reveal All

September 23, 2025
Eco-Chic Home & Lifestyle Design Market Is Booming Worldwide | Major Giants The Joinery, Emeco, Greenington – openPR.com

Eco-Chic Home & Lifestyle Design Market Is Booming Worldwide | Major Giants The Joinery, Emeco, Greenington – openPR.com

September 23, 2025
Agentic AI and the future of work: navigating technological promise and the risk of increased automation – Equal Times

Agentic AI and the Future of Work: Embracing Innovation While Navigating Automation Challenges

September 23, 2025

Categories

Archives

September 2025
MTWTFSS
1234567
891011121314
15161718192021
22232425262728
2930 
« Aug    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (832)
  • Economy (853)
  • Entertainment (21,731)
  • General (17,194)
  • Health (9,896)
  • Lifestyle (865)
  • News (22,149)
  • People (855)
  • Politics (863)
  • Science (16,063)
  • Sports (21,352)
  • Technology (15,835)
  • World (837)

Recent News

U.S. and Israel against the world as Palestine dominates UN week – Axios

U.S. and Israel against the world as Palestine dominates UN week – Axios

September 23, 2025
Global economic outlook weakens as policy uncertainty weighs on demand – OECD

Global economic outlook weakens as policy uncertainty weighs on demand – OECD

September 23, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version