Your Personal Brand Needs a Refresh. Here’s Where to Start.

How to stand out and remain relevant.

May 17, 2024

Edwin Tan/Getty Images

Post

Post

Share

Annotate

Save

Print

In a fast-changing world, it requires both a strategy and disciplined execution to stand out and remain relevant. And since your own career interests, goals, and objectives are likely changing more rapidly than ever, don’t assume that your internal state of mind is reflected in your public brand. Indeed, there’s often a lag between our self-perception and how others view us, and we have to consciously focus on closing that gap to achieve the brand or reputation we seek. The authors present four key steps to consider to ensure you’re offered relevant opportunities and can deploy your full talents.

Fundamentally, brands help people make choices — and that’s true whether we’re talking about products, objects, or humans. When it comes to personal brands, those choices may involve high-stakes professional decisions, such as whether to hire you, promote you, engage you for coaching or services, and so on. That’s why it can be so challenging when your personal brand has fallen out of date.

New!

HBR Learning

Goal Setting Course

Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Goal Setting. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.

Create—and live up to—better and smarter aspirations.

Start Course

Learn More & See All Courses

New!

HBR Learning

Goal Setting Course

Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Goal Setting. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.

Create—and live up to—better and smarter aspirations.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Harvard Business – https://hbr.org/2024/05/your-personal-brand-needs-a-refresh-heres-where-to-start