Disadvantages of using sex appeal in advertising in Shreveport

Retrieved August 30, from www. There's no indication that there's a positive effect. Perfume commercials are famous for this. The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review.

Wirtz and his co-authors conducted a first-of-its-kind meta-analysis of 78 peer-reviewed studies looking at the effects of sexual appeals in advertising. Their findings were posted online this week by the International Journal of Advertising.

While using sexy ads might seem like a risky choice, studies show that it works. Full Name Comment goes here. In sales, gaining the attention of clients and potential buyers is often half the battle. Home Explore. I don't see any disadvantage in it as long as you know your target audience and not offend them - Obviously you shouldn't go over bord and know where to draw the line.

Why not share! Many surveys shows that people remember the ad featuring "the hot blond women" but don't remember the product itselfor the usage of the product. Bar owner charged in death of protester kills himself.

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ScienceDaily, 22 June Leave a comment. Wirtz and his co-authors conducted a first-of-its-kind meta-analysis of 78 peer-reviewed studies looking at the effects of sexual appeals in advertising. Participants also showed no greater interest in making a purchase.

Advertisements Make Sex Sell It can be argued that the industry of advertising is selfish.

Advertising Disadvantages. Wirtz and his co-authors conducted a first-of-its-kind meta-analysis of 78 peer-reviewed studies looking at the effects of sexual appeals in advertising. Note: Content may be edited for style and length. An analysis of nearly 80 advertising studies published over more than three decades suggests that's the case.

Disadvantages of using sex appeal in advertising in Shreveport

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