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トレンドトラッカー:RedMartのeコマース トレンド、プレミアムな値ごろ感、健康的な高齢化など

December 7, 2023
in Entertainment
トレンドトラッカー:RedMartのeコマース トレンド、プレミアムな値ごろ感、健康的な高齢化など
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e​コマースの転換:シンガポールの消費者の購買意思決定、健康と持続可能性がますます重要に​ – RedMart​​

食料品eコマース プラットフォーム大手のRedMartは、健康と持続可能性のトレンドがシンガポールの消費者の購買決定をますます促していると見ており、自社製品のイノベーションをこれらの要因に集中させることに奮起している。

RedMart は、アジア最大級のeコマース プラットフォームであるLazadaの食料品部門である。シンガポールでは特に強固な基盤を有しており、独自の自社配送車両と、円滑な物流を確保するための専用フルフィルメントセンターを設置している。

eコマース全体では、COVID-19のパンデミックの間に需要が大幅に増加したが、物流目的で必要とされるパッケージの追加により、持続可能性への懸念が高まった。

両立させる:プレミアムでありながら手頃な価格の食品・飲料製品イノベーションへの「中道」の創造​​

食品・飲料の高級化と手頃な価格という、いささか逆説的な組み合わせに対する消費者の二重の要求の高まりは、イノベーションに関して、様々な形の「中道」を見出す企業に拍車をかけている。

インフレ圧力、物価上昇、地政学的不安定を背景に、世界中の、特にアジア太平洋地域の消費者は、食品や食料品を購入する際、手頃な価格の選択肢を探し求めている。

同時に、ちょっとした贅沢品を完全に手放すことへの抵抗感も依然として大きく、プレミアム化への需要も高まっている。

「不釣り合いな焦点」:健康的な老いに対する一般市民の認識は、健康的な食事に偏り、外在的な問題は排除されている​ – ​研究​​

シンガポールで発表された新たなデータによると、「ヘルシーエイジング」という言葉に対する一般市民の認識は、健康的な食事といった本質的な要素に焦点が当てられ、高齢者ネグレクトや年齢差別といった外的な問題が犠牲になっていることが明らかになった。

シンガポール総合病院(SGH)とシンガポール国立大学(NUS)ヨンルーリン医学部の研究チームは、機械学習を利用して、2012年から2022年の間にヘルシーエイジングという概念に関連するツイッター上の63,000件以上のソーシャルメディア投稿を分析した。

この研究の主任研究者であるLiew Tau Ming教授によると、健康的な老化を経験するための機能的能力を評価する際には、高齢者の本質的能力と環境影響の両方を考慮する必要がある。

「単なるスプレッドではない」:​APAC​におけるナッツバターの成功には、新しい用途と手頃な価格戦略が不可欠​​

業界の専門家によると、アジア太平洋地域のナッツバター業界は、「単なるスプレッド」を超えて主流となる成功を目指すため、価格戦略と斬新な用途をターゲットにしている。

今回のFNA Deep Diveでは、APACのナッツバター産業とその成長に対する現在の限界、そして新たな高みへ押し上げる可能性のある主な推進トレンドとチャンスについて詳しく見ていく。

クリーンかつクリア:中国の​Haofood​、誇大広告は減ってはいるが、植物ベースの成長を楽観視する​​

中国を拠点とするクリーン・ラベル・ブランドのHaofoodは、消費者の植物性食生活の採用を促進するために、味と手頃な価格に焦点を当てながら、技術革新にさらなる努力を注いでいる。

Haofoodは、中国の消費者が代替タンパク質製品を日常生活に取り入れるまでには「長い道のり」があると認めている。

「私は、植物由来の肉は中国の消費者にとってスイートスポットになると信じています。これは始まりに過ぎません。消費者がより多くの利益を得られるように、私たちは革新を続ける必要があります。大規模な消費者教育が必要です」と

Haofoodの創業者でCEOのAstrid Prajogo氏はGrowth Asia Summit 2023でFoodNavigator-Asia誌に語った。

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : FoodNavigatorAsia – https://www.foodnavigator-asia.com/Article/2023/12/07/RedMart-e?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS

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