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包装动态:Asahi Super Dry、印度植物基乳制品标签、中国新法规等专题综合报道

March 18, 2024
in Entertainment
包装动态:Asahi Super Dry、印度植物基乳制品标签、中国新法规等专题综合报道
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龙年来袭:​​Asahi Super Dry ​畅谈“相关”包装在亚洲市场的重要性​​

正值农历新年之际,作为朝日旗下主打优质啤酒系列,Asahi Super Dry 在亚洲各大主要市场推出像素风龙主题罐装啤酒。

地区品牌主管 Mag Lai 告诉 FoodNavigator-Asia​,在当代,除了拥有在货架上脱颖而出的精致包装,还必须传达足以吸引消费者并符合其价值观的迷人讯息。

像素艺术与游戏的发展密不可分,是日本 70 年代电子游戏文化的象征,该品牌借此来传达十二生肖之中的龙这一传统形象。

“尚不明确”:印度各大植物奶品牌放弃传统乳制品术语​​

在监管机构就允许的内容发布更明确的规定之前,印度各大植物基乳制品品牌将继续避免在其产品标签上使用传统乳制品术语。

早在 2020 年和 2021 年,印度食品安全与标准局 (FSSAI) 就宣布禁止植物基产品使用​“牛奶”和“奶酪”等传统乳制品术语。另外,亦要求植物基制造商修改所有此类产品的产品标签,并勒令电子商务平台将相关产品下架​。

在五家公司采取行动后,德里高等法院于 2021 年晚些时候将该法令实施时间成功推后​。尽管如此,行业仍存在诸多不确定性。

更严格、更安全:中国出台预包装标签新标准,强制要求提供更清晰的成分和原产地信息​​

中国政府出台关于预包装食品和饮料标签的新法规草案,其中涉及更严格的指导方针,包括要求制造商提供有关复合成分的更明确信息,以及有关原产国的更多详情。

继越南​、菲律宾​和泰国​等国之后,中国成为修订预包装食品和饮料标签法规的最新亚洲市场。FoodNavigator-Asia​ 此前曾预测​法规更新风潮将于今年愈吹愈旺。

无标签,没问题:韩国希望在未来两年内强制推行饮用水无标签包装​​

韩国政府正寻求强制推行饮用水瓶无标签包装,希望在未来两年内以数字二维码系统取而代之。

韩国致力于实现一系列可持续发展目标,包括到 2030 年将塑料废弃物产出量削减 50%,并将该国的回收率从 34% 实现翻番,最终达到 70%。

这项强制推行饮用水瓶无标签包装的举措拟定于两年过渡期后正式实施。最近,政府正呼吁公众就其最新举措提供意见。

Diageo 与 ecoSPIRITS 携手以可重复使用的玻璃包装走向全球​​

Diageo 与循环经济科技公司 ecoSPIRITS 于全球范围内就可重复使用的烈酒包装达成合作关系,协助 Gordan’s、Captain Morgan 和 Smirnoff 转向“低碳低浪费”技术。

Diageo 的烈酒将装入 4.5 升的 ecoTOTE(功能类似于啤酒桶),再送至参与计划的酒吧、酒店和餐厅。该容器可重复使用多达 150 次。待到容器变空,则可回收包装,对包装进行清洁,并重新充装相同的烈酒。

>>> Read full article>>>
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