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聚焦东盟:雀巢越南、泰国京东食品业务部、恒天然在东南亚的 Nurture 计划等专题综合报道

March 18, 2024
in Entertainment
聚焦东盟:雀巢越南、泰国京东食品业务部、恒天然在东南亚的 Nurture 计划等专题综合报道
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浓缩咖啡:​​雀巢抓住越南便利风尚推出全新雀巢咖啡产品​​

雀巢越南公司充分把握该国对方便饮料产品持续增长的需求,借以推广其即食浓缩液体胶囊这一雀巢咖啡创新形态。

该公司表示,雀巢的核心优势在于速溶咖啡粉业务,该业务仍是其在整个亚洲地区的主要咖啡产品系列。不过,雀巢亦有关注形式和产品的创新,以期紧跟最新趋势,并满足消费者的需求。

椰子小吃:泰国京东食品业务部坚信椰子脆片是兼顾健康与经济的完美零食​​

泰国京东食品业务部认为,椰子脆片是零食行业对健康实惠需求的最佳回应,并特别推出专门品牌以满足消费者的需求。

京东食品业务部深耕食品和饮料行业数十年之久,在调味和加工食品领域极具影响力,但最近决定进军零食领域,并推出名为 Crispconut 的椰子零食品牌。

Nurture 将目光投向东南亚,着力扩大其助消化和益生菌饮料系列​​

今年,恒天然旗下品牌 Nurture 计划扩大其粉末状益生菌饮料系列,迎合当地消费者对缓解压力和促进皮肤健康的关注。

该品牌于新加坡线下同步推出产品系列,并积极探索马来西亚、印度尼西亚和泰国等潜在市场。

恒天然已制定发展战略,全力进军健康领域,并将东南亚定位为区域中心,近期举措均为战略实施的一部分。Nurture 于去年 4 月推出一系列产品,其中包括去年 4 月的 Digestion + Immunity,以及 11 月的 Digestion + Energy 和 Digestion + Focus。

循环合作:雀巢和 KosmodeHealth 携手探索产品创新以促进合作关系增值​​

雀巢新加坡和升级再造专业公司 KosmodeHealth 期望以稳定成分实现新产品创新,从而努力推进双方屡获殊荣的升级再造合作。

当我们于 2021 年首次采访 KosmodeHealth 时,该公司刚刚开始与各大公司展开里程碑式的合作,其中包括与雀巢合作进行小规模废弃大麦粒收集​,并将其转化为零 GI、高蛋白的 W0W 面条。

近日,这项合作荣膺由新加坡国际商会 (SICC) 颁发的 2023 年 SICC 最具变革奖,该奖项通常授予“在产能增加、价值创造、生产力提高、收入增长和/或投资回报方面表现卓越”的本地合作典范。

Everyday Weekend 通过快速拓展东南亚市场,寻求更大的 RTD 酒精饮料市场份额​​

创立于新西兰的苏打酒品牌 Everyday Weekend 力图通过实惠价格和社区营销策略来抓住亚洲即饮 (RTD) 酒精饮料类别的增长良机。

Everyday Weekend 成立于 2020 年,其足迹已从国内市场扩展到中国内地、新加坡和中国台湾,并于 2023 年 11 月进驻中国香港。

该公司表示,预计到 2030 年,全苏打酒市场复合年增长率将达 13%,至 156.5 亿美元,东南亚地区的年增长率更高达 16%。

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