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聚焦中国:优脍推出的全新分销战略、开发培植肉的障碍以及面临消费者不愿品尝的难题等

July 6, 2023
in Entertainment
聚焦中国:优脍推出的全新分销战略、开发培植肉的障碍以及面临消费者不愿品尝的难题等
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免疫效益:​​中国将大豆蛋白分离物和乳清蛋白加入保健食品原料目录​​

中国保健食品主管部门将大豆蛋白分离物和乳清蛋白加入国家保健食品原料目录的营养补充剂类别中。 

自 2023 年 10 月 1 日起,含有这两种成分的产品可以明确声称具有“增强免疫力”的健康效益。

在新冠疫情期间,膳食蛋白质受到了中国消费者的极大关注,根据其中一项调查​显示,超过 95% 的中国消费者认为乳制品蛋白质有助于增强免疫力。

对糖尿病的益处:​​研究发现 EPA ​可降低患者患心血管疾病的风险——综合分析​​

中国市场一项新的研究表明,若单独添加二十碳五烯酸 (EPA),而非与二十二碳六烯酸 (DHA) 结合,可以降低糖尿病患者患心血管疾病的风险。

这一结论基于对糖尿病患者 omega-3 脂肪酸和心血管疾病结果进行的八项随机对照试验及与试验相关的数据分析,试验涉及 57,754 名参与者。

监管审批和成本控制成为在中国市场开发培植肉的重要障碍——极麋生物科技​​

专注于研发培植肉的中国公司极麋生物科技预计,替代蛋白质还需要几年时间才能获得中国监管部门的批准,不过该公司对投资者兴趣和消费者接受度持乐观态度。

该公司的培植肉原型完全以动物细胞制作,不含植物成分,称“其味道和营养价值更接近普通肉类”。

中国农业农村部在“十四五”规划中将培植肉列为未来食品制造的重点领域,而中国国家食品安全风险评估中心 (CFSA) 今年正积极成立专门的工作组,主要负责制定中国培植肉的监管框架。

“致胜不是一蹴而就”:​​中国植物基品牌优脍携手伙伴进军全球最大的消费市场​​

优脍总部位于上海,是中国植物基行业的先驱之一,最近宣布已签署一项重大的全新分销协议。该公司表示,中国植物基行业已经失去了“一些关注度”。

该公司最近与总部位于北京的 Usource 合作,以期扩大其在全国范围内的 B2B2C 分销业务,后者专注于华北地区肉类和植物基品牌的产品分销。

优脍创始人姚嘉诚表示,公司目前将重点聚焦于产品开发,因此希望由分销商来承担销售和市场营销工作,以便更好地了解来植物基产品各个渠道的消费者。

谨慎的中国游客:​​食品和饮料品牌需要加强体验创新,以克服消费者不愿品尝的难题​​

在旅游零售领域占有一席之地的食品和饮料品牌需要加大力度,创造新颖的零售体验,因为谨慎的中国消费者在疫情后不再热衷于品尝食品和饮料产品。

随着中国在今年早些时候开放边境,旅游零售业将其增长期望大大寄托于中国游客的回归。

但众所周知,中国消费者在购物方面非常重视感官体验。

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : FoodNavigatorAsia – https://www.foodnavigator-asia.com/Article/2023/07/06/1?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS

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