Arena Racing Company (ARC), Racecourse Media Group (RMG), Tabcorp, and 1/ST CONTENT have announced a groundbreaking strategic alliance that unites four leading content providers focused on the horse and greyhound racing industry. This partnership aims to create a global network of rights holders to distribute racing content across multiple international markets.
All Four Members Boast Substantial Expertise
The new collaboration aims to enhance global and local operators’ ability to offer a comprehensive range of bespoke 24/7 racing video, data, and wagering solutions, including tote and managed trading services. The partnership should simplify access to additional content and services for wagering customers, helping foster an engaged customer base.
This partnership relies on the combined expertise of each of its members. ARC, the most prominent racing group in the UK, operates 16 racecourses and five greyhound stadia across the nation and has fostered a respectable fanbase. It provides quality content popular with companies like UK-based media rights management firm RMG.
1/ST CONTENT, a division of 1/ST, the premier racing company in the Americas, also specializes in distributing racing content and will be instrumental in ensuring ARC’s content reaches new audiences. Similarly, Australia’s largest gambling company, Tabcorp, will provide multichannel wagering, media, and gaming services, catering to the competitive itch of racing fans.
Racing Content Will Enjoy Unprecedented Reach
Brendan Parnell, ARC managing director of media and international, emphasized the benefits of the alliance. He noted that creating a complete service hub would empower the racing group’s betting and media partners, helping them deliver a leading product and enhance customer acquisition and retention via consistent, quality racing content.
24/7 broadcast and video streaming rights should ensure that ARC’s international partners can fully leverage its industry-leading data and wagering technology. Martin Stevenson, CEO of RMG, agreed with these statements, hoping the alliance would drive sustained growth for the horse and greyhound racing sector via continued innovation.
This is an excellent illustration of different racing jurisdictions innovating together to create new products and services to grow access and interest in horse racing around the world.
Martin Stevenson, RMG CEO
This strategic alliance is poised to shake up the horse and greyhound racing industry. The partnership heralds a more integrated and dynamic approach to racing content distribution. It aims to set new standards in the industry, fostering innovation and expanding the reach of horse and greyhound racing worldwide, promising a brighter and more interconnected future for the sport.
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