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Ariana Grande inks a new management deal with Brandon Creed’s Good World Management after parting ways with Scooter Braun.
Four months after sources confirmed that Ariana Grande had parted ways with her longtime manager Scooter Braun, the singer has signed a new management deal with Brandon Creed and his newly formed Good World Management firm. Creed previously managed Bruno Mars, Lizzo, and many others as a former partner of Braun and member of Irving and Jeffrey Azoff’s Full Stop Management. In July, Creed left Full Stop and launched Good World.
Grande, who hasn’t released major content since 2020’s “Positions,” has been busy working on her first major film appearance in an adaptation of the Broadway musical “Wicked,” due in November next year. “Positions” spent two weeks at No. 1 on the Billboard 200 albums chart. She has had 20 top 10 hits, with seven of those reaching No. 1.
Creed’s launch of Good World Management over the summer also saw him bringing Charli XCX, Mark Ronson, and Troy Sivan with him. He’s since signed Fifth Harmony’s Normani, as well as former Braun client Demi Lovato.
In August, after Grande’s split from Braun became public, the singer received numerous inquiries from potential managers, but it took time to both sort out the legalities of the separation and plan her next move. And with the management situation sorted, it makes sense that new music will be on the way for Grande, who recently posted pictures on Instagram of herself in the studio.
“This is her choice. It’s time for something new,” sources close to the situation told Variety in August, confirming her contract negotiations were underway as she worked to exit Braun’s management. “(Grande and Braun) are friendly, but she’s outgrown him and is excited to go in a different direction.”
Braun had managed Grande since the beginning of her music career over a decade ago, aside from a several month period in 2017. Representation for Grande, Creed, and Braun have declined or not responded to media requests for comment.
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