In her recent track, “Who’s Afraid of Little Old Me,” Taylor Swift belts the lyric, “So tell me everything is not about me—but what if it is?” Following Billie Eilish’s latest music industry hot take, Swifties are asking themselves the same question.
ICYMI: As Eilish’s album Hit Me Hard and Soft faces off against The Tortured Poets Department for the top spot on the Billboard 200, rumors of an alleged feud between the artists have been gaining traction on social media.
It all started back in March, when Eilish spoke about the environmental ramifications of excessive vinyl variants, which artists put out to boost their sales. Some fans thought her remarks were a jab at Swift, though they could easily be applied to many musicians. Eilish confirmed as much in an April Instagram Story, telling fans that she wasn’t “singling anyone out” in the Billboard article.
“These are industry-wide systemic issues,” Eilish wrote at the time, reiterating that she also takes part in the marketing practice. She continued, “The climate crisis is now and it’s about all of us being part of the problem and trying to do better sheesh.”
Things began to heat up once Eilish released eight eco-friendly vinyl variants of her album on May 17, as well as multiple follow-up digital releases. Meanwhile, Swift released a few more digital versions of Tortured Poets, as well as a remix of her single “Fortnight” by music producer BLOND:ISH, who is a known environmental activist.
While there’s a bit more to the discourse than that (which you can read about here) these releases are pretty par for the course in the music industry. For the most part, the evidence is pretty circumstantial—and frankly, pretty flimsy. Then, Eilish shared her thoughts on “psychotic” three-hour concerts on May 23.
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