Pharrell Williams’ Joopiter’s first auction with Jackson Wang sees estimates overtaken by up to 942%, demonstrating the new era power of C-pop.
Pharrell Williams’ auction platform Joopiter has announced the results of its latest sale, titled Jackson Wang Metamorphosis: Athlete, Musician, Designer, held in collaboration with the global pop star himself.
Fueled by the fierce fan culture behind Wang, the first auction of the star’s belongings, which concluded on Tuesday, sold all lots, with the proceeds donated to charity.
The rise of C-Pop is increasingly apparent across luxury and streetwear, with the international interest of Jackson Wang’s Joopiter auction proving just that. From Jay Chou being appointed brand ambassador at Dior, La Mer, and Rimowa, to Lay Zhang working with the likes of Qeelin, Hublot, Sprite, and Fila, China’s pop star ambassadors are being appointed in their droves.
Showcasing a 252% sell-through rate by value and 86% of lots exceeding their high estimates, the Wang auction’s results exceeded already-high expectations. The event attracted a broad international audience, with participants failing from 35 markets, illustrating the global community surrounding the C-pop superstar.
That level of fandom cannot be going untapped by brands wanting to connect with the market, and its global influence. Continue to read the full article here
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