* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, May 31, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Mavs CEO holds firm on new arena, entertainment district in Dallas – Dallas News

    Mavs CEO Stands Strong on Vision for New Arena and Entertainment District in Dallas

    Entertainment: On Your Marks, Get Set, Beer Run! – Urban Milwaukee

    Get Ready to Race: The Ultimate Beer Run Experience Awaits!

    Rachel Guttman Launches Entertainment Law Firm Gutt Law, PLLC [Exclusive] – MusicRow.com

    Rachel Guttman Unveils Exciting New Entertainment Law Firm: Gutt Law, PLLC!

    HYBE Cashes In: Offloads Final Stake in K-Pop Rival SM Entertainment for $177 Million!

    Allied Gaming & Entertainment Receives Expected Nasdaq Notice Regarding Delayed Quarterly Report – Business Wire

    Allied Gaming & Entertainment Faces Nasdaq Notice Over Delayed Quarterly Report

    Weekly Entertainment Report May 29-June 1: Where to find lively arts, music, and shows – Manchester Ink Link

    Weekly Entertainment Report May 29-June 1: Where to find lively arts, music, and shows – Manchester Ink Link

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Drone technology demo in Cambria County showcases future of lifesaving medical deliveries – local21news.com

    Revolutionizing Healthcare: Drone Technology Takes Flight for Lifesaving Medical Deliveries in Cambria County

    Revolutionary Harvesting Technology Promises to Slash CAR-T Manufacturing Costs!

    Stop the Machines: The Rise of Anti-Technology Extremism – International Centre for Counter-Terrorism – ICCT

    Unplugged: The Surge of Anti-Technology Extremism

    Finland to head EU’s quantum defense technology project – Latest news from Azerbaijan

    Finland Takes the Lead in Pioneering EU’s Quantum Defense Technology Initiative!

    i3D Robotics Unveils Breakthrough Glass Defect Detection Technology – USGlass Magazine

    Revolutionary Glass Defect Detection Technology Unveiled by i3D Robotics!

    4Liberty Announces Collaboration with Itron to Drive Innovation in Utility Technology Adoption and Optimization – FinancialContent

    4Liberty Partners with Itron to Revolutionize Utility Technology and Boost Innovation

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Mavs CEO holds firm on new arena, entertainment district in Dallas – Dallas News

    Mavs CEO Stands Strong on Vision for New Arena and Entertainment District in Dallas

    Entertainment: On Your Marks, Get Set, Beer Run! – Urban Milwaukee

    Get Ready to Race: The Ultimate Beer Run Experience Awaits!

    Rachel Guttman Launches Entertainment Law Firm Gutt Law, PLLC [Exclusive] – MusicRow.com

    Rachel Guttman Unveils Exciting New Entertainment Law Firm: Gutt Law, PLLC!

    HYBE Cashes In: Offloads Final Stake in K-Pop Rival SM Entertainment for $177 Million!

    Allied Gaming & Entertainment Receives Expected Nasdaq Notice Regarding Delayed Quarterly Report – Business Wire

    Allied Gaming & Entertainment Faces Nasdaq Notice Over Delayed Quarterly Report

    Weekly Entertainment Report May 29-June 1: Where to find lively arts, music, and shows – Manchester Ink Link

    Weekly Entertainment Report May 29-June 1: Where to find lively arts, music, and shows – Manchester Ink Link

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Drone technology demo in Cambria County showcases future of lifesaving medical deliveries – local21news.com

    Revolutionizing Healthcare: Drone Technology Takes Flight for Lifesaving Medical Deliveries in Cambria County

    Revolutionary Harvesting Technology Promises to Slash CAR-T Manufacturing Costs!

    Stop the Machines: The Rise of Anti-Technology Extremism – International Centre for Counter-Terrorism – ICCT

    Unplugged: The Surge of Anti-Technology Extremism

    Finland to head EU’s quantum defense technology project – Latest news from Azerbaijan

    Finland Takes the Lead in Pioneering EU’s Quantum Defense Technology Initiative!

    i3D Robotics Unveils Breakthrough Glass Defect Detection Technology – USGlass Magazine

    Revolutionary Glass Defect Detection Technology Unveiled by i3D Robotics!

    4Liberty Announces Collaboration with Itron to Drive Innovation in Utility Technology Adoption and Optimization – FinancialContent

    4Liberty Partners with Itron to Revolutionize Utility Technology and Boost Innovation

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Entertainment

Chinese consumers spend $111 billion on 618 in 2023: All you need to know about China’s major shopping festival

June 22, 2023
in Entertainment
Chinese consumers spend $111 billion on 618 in 2023: All you need to know about China’s major shopping festival
Share on FacebookShare on Twitter

Major e-commerce giants such as Tmall, JD.com, Douyin, and Pinduoduo collectively recorded a total gross merchandise volume (GMV) of over $111 billion (798.7 billion RMB) during the 618 shopping festival, according to third-party data provider Syntun.

This year’s 618, which ran from May 31 to June 18, saw more activity than in previous years due to dates overlapping with the 20th anniversary of JD.com, Father’s Day and the Dragon Boat Festival. 

While JD.com, the founder of the 618 festival, did not disclose its GMV data, it did report that it “surpassed all growth expectations” this year. Within the first 10 minutes of the event, over 23% more brands topped $13.9 million (RMB 100 million) in sales compared with the year before, while the transaction volume of luxury brands like Bulgari, Tiffany & Co. and Givenchy jumped threefold.

The 618 extravaganza continues to hold its rank as China’s second-largest online shopping event after Alibaba’s 11.11, also known as Singles’ Day. With a record number of brands joining this year’s festivities, here are some key trends to note.  

Top-performing platforms, and the power of video and livestreaming

In terms of revenue, Alibaba’s Tmall emerged as the top-earning platform, reported Syntun. However, livestreaming platforms such as Douyin and Kuaishou experienced significant growth. 

If 618 is any indication, short videos are on an unstoppable rise. According to Alibaba-owned media outlet Alizila, the number of influencers creating short videos on a daily basis during 618 soared by 200% year-over-year, and the number of participating merchants increased 55% YoY. 

Meanwhile, the number of Taobao content creators that started livestreaming during 618 rose by 139% from 2022, doubling consumers’ viewing time on the app.

Both short videos and livestreams played a major role in driving sales. By the end of the festival, Taobao Live, Alibaba’s dedicated livestreaming channel, hit an impressive 490 livestreams and generated over $1.39 billion (10 billion RMB). Tmall Luxury Pavilion reported that jewelry sales made via livestream were 10 times higher during the first four hours of the festival than last year.

“We’re seeing bigger discounts from the platforms, which show heightened competition at the platform-level,” says Jacob Cooke, co-founder and CEO of the digital marketing agency WPIC Marketing + Technologies. “Content is the other major battleground, and Alibaba has shifted its 618 KPIs towards user growth and time spend rather than overall GMV. Bringing Messi onto a livestream was part of Alibaba’s big investments in content, which is a response to Douyin.” 

“Content is the other major battleground, and Alibaba has shifted its 618 KPIs towards user growth and time spend rather than overall GMV. Bringing Messi onto a livestream was part of Alibaba’s big investments in content, which is a response to Douyin.” 

In fact, a quarter of the content creators that joined Taobao Live this year were not focused on product promotion. The aforementioned livestream with soccer star Lionel Messi on Taobao Live did not involve any explicit commercial activities; rather, it was a way to drive traffic to the Alibaba platform as the battle with rival e-commerce sites heats up.

Messi’s livestream with Chinese influencer Li Xuanzhu on Taobao Live attracted over 2.5 million viewers. Photo: Alibaba Group

Luxury, fashion and beauty brands jump on the bandwagon

Several brands stepped up their 618 strategies this year. Apple made its first livestreaming appearance on Tmall to offer rare discounts on its iPhone 14 Pro and Apple Watch Series 8, which garnered 1.3 million viewers within an hour. 

Apple hosted its first livestreamed shopping event on Alibaba’s Tmall during 618. Photo: Alibaba Group

Berluti, Moncler, Lemaire, and Rick Owens took part in Tmall’s 618 festival for the first time, promoting their latest collections.

Luxury names like Coach and Jimmy Choo offered enticing discounts, with the latter selling its signature Romy heels for 50% off. Others participated in the Tmall site-wide coupon offer, which gave consumers a $7 (50 RMB) discount for every $42 (300 RMB) spent. 

On JD.com, veteran 618 contenders like Max Mara, Valentino, and Maison Margiela experienced a 20-fold increase in transaction volume YoY. 

Beauty sales also saw a promising uptick following sluggish demand during the pandemic. On JD.com, 150 skincare and beauty brands, including YSL, Lancome, and specialist skincare brand Proya, doubled their transaction volumes YoY in the first 10 minutes of 618. According to Syntun, YSL, Dior and Chanel were the top three ranking brands in sales performance on the platform in this category.

“That suggests the average consumer is increasingly willing to spend on discretionary items. The growth of these categories also shows how prominent certain lifestyle trends are, like the increased focus on health and wellness,” Cooke explains.

618’s biggest buying trends

With young Chinese placing a greater emphasis on skincare and wellness, beauty devices were a hot commodity this year. Domestic beauty tech brand Seayeo sold out of its LED facial beauty light in 20 seconds on Taobao, achieving a turnover of $13.9 million (RMB 100 million). Sales of high-tech skincare products targeting wrinkles and skin nourishment products like essential oils also surged. 

Livestreamer Li Jiaqi featured Seayeo’s LED facial beauty light in his broadcast, helping the product sell out. Photo: Xiaohongshu

This aligns with findings by Chinese research institute Zhiyan Consulting, which predicts that China’s beauty device market will reach almost $3 billion (20 billion RMB) by 2026. Because the penetration rate of home skincare devices in China is relatively low compared to in Japan or Korea, foreign brands dominate the market, although homegrown companies are starting to receive more funding.

Another trend that emerged was the popularity of new products. Among the 2,500 best-selling products in the first four hours on Tmall, one-third of them were new. As Alizila wrote, “Chinese consumers have long been known for their willingness to experiment and relative disloyalty to classics.” This should keep brands on their toes and force them to continue launching innovative products for the Chinese market. 

Growth, albeit sluggish

With all that said, the fact that both Alibaba and JD.com failed to disclose their total GMV figures signals — a key indicator of e-commerce success — signals that results were not as glamorous as they once were.

On June 19, Alibaba shares fell 2% in Hong Kong while JD.com’s shares dropped 1.9%.

Citi analysts estimate that JD.coms GMV rose 6-8% over the festival period, which was less than the 10.3% growth last year and the 27.7% growth seen in 2021.

In other words, despite an increase in sales, the rate of growth has decelerated, reflecting ongoing worries about economic recovery and limited job prospects, particularly among China’s younger demographic. Taobao, Tmall, JD.com and Pinduoduo all launched significant subsidy and discount voucher schemes to stimulate demand this year.

Although consumers are still cautious, WPIC’s Cooke notes encouraging signs that consumer confidence is trending upwards. Not only did Alibaba’s overall online sales growth turn positive in March, but the country’s retail sales posted sequential growth in April and May.

“So it’s clear that consumers are increasingly willing to dip into the record savings they accumulated during the pandemic, even though the recovery hasn’t been as fast as some expected,” added Cooke.

Additional reporting by Lisa Nan

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : JingDaily – https://jingdaily.com/china-618-shopping-festival-2023-taobao-jd/

Tags: Chineseconsumersentertainment
Previous Post

Domestic home and personal care brand Thefalls taps into China’s emerging meditation market

Next Post

Chinese Creepy Crawlies: Keeping the Pests of May at Bay

Managers rethink ecological scenarios as threats rise amid climate change – Fast Company

Managers Reevaluate Ecological Strategies in Response to Escalating Climate Change Threats

May 31, 2025
Can science revive dead rhinos? The answer may shock you – Times of India

Can Science Bring Dead Rhinos Back to Life? The Surprising Truth Revealed!

May 31, 2025
Science lab incident at George Washington Carver Middle School triggers hazmat response; at least 8 people treated – abc7.com

Hazmat Alert: George Washington Carver Middle School Science Lab Incident Sends 8 to Treatment

May 31, 2025
The World’s Most Destructive Termites Are Taking Over Florida: How You Can Protect Your Home, According to Exterminators – Yahoo

Florida Under Siege: How to Safeguard Your Home from the Most Destructive Termites!

May 31, 2025
Oregon vs. Ole Miss: 2025 Women’s College World Series Game 6 | Extended highlights – NCAA.com

Thrilling Showdown: Oregon vs. Ole Miss in Game 6 of the 2025 Women’s College World Series!

May 31, 2025
Charting the Global Economy: US GDP Falls on Larger Trade Hit – Bloomberg

US GDP Takes a Hit: Unpacking the Impact of Global Trade Dynamics

May 31, 2025
Mavs CEO holds firm on new arena, entertainment district in Dallas – Dallas News

Mavs CEO Stands Strong on Vision for New Arena and Entertainment District in Dallas

May 31, 2025
The #1 Snack for Better Gut Health, Recommended by a Gastroenterologist – EatingWell

Unlock Better Gut Health: Discover the Top Snack Recommended by Experts!

May 31, 2025
Hegseth Warns of ‘Devastating Consequences’ Should China Seek to ‘Conquer’ Taiwan – WSJ

Dire Warning: The Potential Fallout of China’s Ambitions to Conquer Taiwan

May 31, 2025
Drone technology demo in Cambria County showcases future of lifesaving medical deliveries – local21news.com

Revolutionizing Healthcare: Drone Technology Takes Flight for Lifesaving Medical Deliveries in Cambria County

May 31, 2025

Categories

Archives

May 2025
MTWTFSS
 1234
567891011
12131415161718
19202122232425
262728293031 
« Apr    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (654)
  • Economy (669)
  • Entertainment (21,575)
  • General (15,253)
  • Health (9,711)
  • Lifestyle (671)
  • News (22,149)
  • People (670)
  • Politics (677)
  • Science (15,891)
  • Sports (21,173)
  • Technology (15,656)
  • World (657)

Recent News

Managers rethink ecological scenarios as threats rise amid climate change – Fast Company

Managers Reevaluate Ecological Strategies in Response to Escalating Climate Change Threats

May 31, 2025
Can science revive dead rhinos? The answer may shock you – Times of India

Can Science Bring Dead Rhinos Back to Life? The Surprising Truth Revealed!

May 31, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version