* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, September 6, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Pendulum Announce Homecoming 2026 Australian Tour – yahoo.com

    Pendulum Announces Thrilling Homecoming Tour Across Australia in 2026

    ITV Studios Launches New Entertainment Label – Global Bulletin – IMDb

    ITV Studios Unveils Exciting New Entertainment Label

    TS Entertainment bringing Malibu Jack’s to former Owensboro mall – Lane Report

    TS Entertainment Launches Malibu Jack’s at Former Owensboro Mall Location

    Jenny Han Dropped a Major ‘The Summer I Turned Pretty’ Easter Egg Revealing [SPOILER] – yahoo.com

    Jenny Han Just Unveiled a Huge ‘The Summer I Turned Pretty’ Easter Egg That Changes Everything [SPOILER]

    Liam Payne’s Cousin Ross Harris Honors Late Singer With Emotional Song ‘Bones’ – yahoo.com

    Liam Payne’s Cousin Ross Harris Honors Late Singer with Emotional New Song ‘Bones

    Country music star apologizes after drunken show ends with cops taking him down: ‘I’m not OK’ – PennLive.com

    Country Music Star Apologizes After Drunken Show Ends in Police Intervention: ‘I’m Not OK

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Coherent Joins LLNL’s STARFIRE Diode Technology Working Group to Advance Inertial Fusion Energy – GlobeNewswire

    Coherent Partners with LLNL’s STARFIRE Team to Drive Breakthroughs in Inertial Fusion Energy

    Gene Associated With Deadly Heart Disease in Golden Retrievers Identified – Technology Networks

    Breakthrough Discovery Uncovers Gene Behind Deadly Heart Disease in Golden Retrievers

    Monkey Island LNG Picks ConocoPhillips’ Liquefaction Technology – Hart Energy

    Monkey Island LNG Selects ConocoPhillips’ Advanced Liquefaction Technology for Next-Gen Energy Solutions

    Credo Technology Group Holding Ltd. (CRDO) Surpasses Q1 Earnings and Revenue Estimates – Yahoo Finance

    Credo Technology Group Surpasses Q1 Earnings and Revenue Expectations

    The Economist is hiring a science and technology correspondent – The Economist

    Exciting Opportunity: Become Our Next Science and Technology Correspondent!

    Blockchain lender Figure Technology seeks to raise up to $526M in IPO (FIGR:Pending) – Seeking Alpha

    Blockchain Lender Figure Technology Sets Sights on $526M in Thrilling IPO Launch

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Pendulum Announce Homecoming 2026 Australian Tour – yahoo.com

    Pendulum Announces Thrilling Homecoming Tour Across Australia in 2026

    ITV Studios Launches New Entertainment Label – Global Bulletin – IMDb

    ITV Studios Unveils Exciting New Entertainment Label

    TS Entertainment bringing Malibu Jack’s to former Owensboro mall – Lane Report

    TS Entertainment Launches Malibu Jack’s at Former Owensboro Mall Location

    Jenny Han Dropped a Major ‘The Summer I Turned Pretty’ Easter Egg Revealing [SPOILER] – yahoo.com

    Jenny Han Just Unveiled a Huge ‘The Summer I Turned Pretty’ Easter Egg That Changes Everything [SPOILER]

    Liam Payne’s Cousin Ross Harris Honors Late Singer With Emotional Song ‘Bones’ – yahoo.com

    Liam Payne’s Cousin Ross Harris Honors Late Singer with Emotional New Song ‘Bones

    Country music star apologizes after drunken show ends with cops taking him down: ‘I’m not OK’ – PennLive.com

    Country Music Star Apologizes After Drunken Show Ends in Police Intervention: ‘I’m Not OK

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Coherent Joins LLNL’s STARFIRE Diode Technology Working Group to Advance Inertial Fusion Energy – GlobeNewswire

    Coherent Partners with LLNL’s STARFIRE Team to Drive Breakthroughs in Inertial Fusion Energy

    Gene Associated With Deadly Heart Disease in Golden Retrievers Identified – Technology Networks

    Breakthrough Discovery Uncovers Gene Behind Deadly Heart Disease in Golden Retrievers

    Monkey Island LNG Picks ConocoPhillips’ Liquefaction Technology – Hart Energy

    Monkey Island LNG Selects ConocoPhillips’ Advanced Liquefaction Technology for Next-Gen Energy Solutions

    Credo Technology Group Holding Ltd. (CRDO) Surpasses Q1 Earnings and Revenue Estimates – Yahoo Finance

    Credo Technology Group Surpasses Q1 Earnings and Revenue Expectations

    The Economist is hiring a science and technology correspondent – The Economist

    Exciting Opportunity: Become Our Next Science and Technology Correspondent!

    Blockchain lender Figure Technology seeks to raise up to $526M in IPO (FIGR:Pending) – Seeking Alpha

    Blockchain Lender Figure Technology Sets Sights on $526M in Thrilling IPO Launch

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Entertainment

Consumers are craving comfort foods and beverages

July 19, 2024
in Entertainment
Consumers are craving comfort foods and beverages
Share on FacebookShare on Twitter

From casseroles to pasta bakes, hot chocolates to homemade soups, there’s no doubt about it: consumers are loving their comforting foods and beverages. But while brands may have noticed this particular trend, they may not have realised just how big it is. Because although it’s quiet, in its unassuming cosiness, it is most certainly not small, and what’s more, it’s going nowhere!

But why are consumers turning to comfort foods and beverages in such a big way and what does this mean for manufacturers?

Why are consumers eating more comfort foods?​

Consumers are seeking comfort in many, if not all, areas of their lives, and topping the list of reasons for this undoubtedly a need for familiarity during times of uncertainty​. Geopolitical unrest, extreme weather events resulting from climate change, and the cost-of-living crisis are a few causes of such uncertainty.

“Consumers are seeking reasons to be happy and rekindle happier memories,” Simon Goodman, founder of confectionery brand Over the Moo, told FoodNavigator.

And this view is echoed by manufacturers across the industry.

“The familiarity of timeless traditional foods and flavours provides inexpensive, warm feelings, reconnecting with great memories and past times,” Louise Monk, founder of Popcorn Kitchen, told FoodNavigator.

Furthermore, while we don’t yet fully understand the long-term impact of the global pandemic​ on mental health, and society as a whole, it’s clear that it had a major affect on eating habits, making comfort food not just a trend but a potentially permanent preference.

“The COVID-19 pandemic has had a lasting impact on mental health, with many consumers turning to comfort foods as a coping mechanism,” said a spokesperson for market insight firm, Mintel.

Comfort food pasta - GettyImages-rudisillComfort foods such as pasta bakes and pies have always been popular with consumers, now they’re the go-to option even more. GettyImages/rudisill

And it appears that change is especially evident amongst younger generations.

“Whereas previous youth cohorts used alcohol or smoking to de-stress and escape their worries, Gen Z uses treats,” Jonny Forsyth, director of Mintel Food & Drink, told FoodNavigator. “This need for comfort food has increased since COVID-19.”

This also ties in with the nostalgia food trend​, which has gained widespread popularity in recent years, as consumers seek to relive happier times.

Another reason consumers are believed to be choosing comfort foods is the need to reconnect with one another, away from devices and the busyness of everyday lives.

Comfort food - hot chocolate - GettyImages-Polina LebedWith Autumn just around the corner, consumers are already looking towards the comfort of warming drinks on cold nights. GettyImages/Polina Lebed

However, one of the more obvious reasons for the current consumer craving for comfort foods and beverages, is the need for warmth in the midst of a rather lacklustre summer. And said summer comes hot on the heels of a rain-filled winter​ and spring. Because while parts of southern Europe have been basking in sunshine, the vast majority of the continent has been subjected to seemingly-endless rainfall and less than clement temperatures​. And the not-so-good-times are set to continue, as Europe’s Weather & Radar says, “July is forecast to see above average rainfall”. So, as many across northern Europe are still wearing warmer clothing, despite the season, it makes sense for them to also be eating warmer more hearty meals and drinking warming drinks.

Oh, and never forget the power of influencers​. Where they lead, their followers… well… follow!

“Social media and influencers​ have been pivotal in identifying and resurrecting long forgotten flavours and products associated with unearthing happy memories,” Dan Featherstone, founder of Made for Drink, told FoodNavigator.

And on the subject of influencers, it’s clear that they are helping to power one of the biggest food trends there is – the health food trend. And that in turn is contributing towards the comfort food and beverage trend. Why? Well, when many of us think of comfort foods, we think of homecooked meals, and those meals tend to be healthier. Foods which are cooked from scratch are likely to be lower in fat, salt and sugar, as they are not added as preservatives, or to mask the flavour of preservatives. Plus the ingredients will be fresher and there will be fewer of them.

“Restaurant meals are often heavy on butter and salt, while packaged food is typically loaded with sodium and additives. Dishes made at home, however, tend to be more nutritious and contain fewer calories,” said a spokesperson for health brand Aetna.

One interesting insight, with regards to the comfort food trend, is that it may, in part, be fuelled by some food and beverage manufacturers​ as ever-increasing costs slow new product development.

“With high ingredient and distribution costs continuing to stifle far-reaching food and drink innovation, reacquainting consumers with intriguing flavours from yesteryear or providing quirky twists on classic offerings, with a heavy emotional footprint, is a great way to stay ahead,” explains Made for Drink’s Featherstone.

Comfort food friends - GettyImages-svetikdConsumers are turning to comfort foods during times of uncertainty. GettyImages/svetikd

Consumers are also conforming to this money-saving behaviour, as comfort foods, particularly if they are homecooked, are deemed to be more affordable. Does this mean that fine dining has fallen from favour? Possibly yes.

“Inflation and rising costs are causing financial stress, leading consumers to seek affordable comfort foods,” said a spokesperson for Mintel.

How can the food industry engage with consumers seeking comfort?​

This comfort food trend offers a huge opportunity for food manufacturers as it calls on everything the industry already knows. It’s also extremely recognisable to consumers and therefore easy to get involved with and market.

And while innovation is essential for the growth of the industry, this offers an opportunity to capitalise on existing knowledge and expertise. Plus, with Autumn just around the corner, the desire for comfort foods is only going to grow throughout the year.

Comfort food - couple - GettyImages-SolStockThe comfort food and beverage trend has always been popular, but it’s gaining even more attention during these times of uncertainty. GettyImages/SolStock

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : FoodNavigator – https://www.foodnavigator.com/Article/2024/07/18/comfort-food-and-beverage-trend?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS

Tags: consumersCravingentertainment
Previous Post

Are sweeteners good or bad for the planet?

Next Post

Bucket list sci-fi reads are 60% off at Amazon today thanks to Prime Day

Abby Dow and England near record territory as Australia search for upset – The Guardian

Abby Dow and England Close in on Record as Australia Hunts for an Upset

September 6, 2025
America is getting the economy we voted for – Noah Smith | Substack

America Is Finally Experiencing the Economy We Created

September 6, 2025
Pendulum Announce Homecoming 2026 Australian Tour – yahoo.com

Pendulum Announces Thrilling Homecoming Tour Across Australia in 2026

September 6, 2025
HHS responds to report about autism and acetaminophen : Shots – Health News – NPR

HHS Addresses New Findings on Autism and Acetaminophen Use

September 6, 2025
September 2, 2025: Trump administration news – CNN

September 2, 2025: Trump administration news – CNN

September 6, 2025
Blending art, culture and native plants at Wakamatsu – Mountain Democrat

Discover the Harmony of Art, Culture, and Native Plants at Wakamatsu

September 6, 2025
The Two-Body Problem for Women in Science – Nautilus | Science Connected

The Two-Body Problem for Women in Science – Nautilus | Science Connected

September 6, 2025
How AI and Automation are Speeding Up Science and Discovery – Berkeley Lab News Center (.gov)

How AI and Automation Are Accelerating Breakthroughs in Scientific Discovery

September 6, 2025

American Trust Investment Services Serves as Exclusive Placement Agent in $9 Million Follow-On Offering for Nova LifeStyle, Inc. – Morningstar

September 6, 2025
Coherent Joins LLNL’s STARFIRE Diode Technology Working Group to Advance Inertial Fusion Energy – GlobeNewswire

Coherent Partners with LLNL’s STARFIRE Team to Drive Breakthroughs in Inertial Fusion Energy

September 6, 2025

Categories

Archives

September 2025
MTWTFSS
1234567
891011121314
15161718192021
22232425262728
2930 
« Aug    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (809)
  • Economy (828)
  • Entertainment (21,705)
  • General (16,884)
  • Health (9,869)
  • Lifestyle (840)
  • News (22,149)
  • People (829)
  • Politics (835)
  • Science (16,038)
  • Sports (21,326)
  • Technology (15,808)
  • World (809)

Recent News

Abby Dow and England near record territory as Australia search for upset – The Guardian

Abby Dow and England Close in on Record as Australia Hunts for an Upset

September 6, 2025
America is getting the economy we voted for – Noah Smith | Substack

America Is Finally Experiencing the Economy We Created

September 6, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version