* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Friday, October 24, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    ‘Chainsaw Man — The Movie: Reze Arc’ Review: Hit Manga Gets an Ultra-Violent, Surprisingly Emotional Big-Screen Adaptation – Yahoo

    Chainsaw Man – The Movie: Reze Arc Review: A Brutal and Unexpectedly Emotional Big-Screen Adaptation

    Reba McEntire Details Personal Relationship With Late Stepson Brandon Blackstock – KNDU

    Reba McEntire Shares Emotional Tribute to Her Late Stepson Brandon Blackstock

    Sacramento city leaders approve adding 2 entertainment zones in midtown – CBS News

    Sacramento City Leaders Approve Two Thrilling New Entertainment Zones in Midtown

    AMC brings first new Dolby Experience to Gwinnett since 2017 – Wyoming News Now

    AMC Launches First New Dolby Experience in Gwinnett Since 2017

    Hetzel Design: blending architecture and entertainment – Blooloop

    Hetzel Design: Where Architecture and Entertainment Unite in Perfect Harmony

    Country music legend rushed to hospital year after heart surgery. Here’s what we know – PennLive.com

    Country Music Legend Rushed to Hospital One Year After Heart Surgery – What’s Happening Now?

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Project underway to upgrade technology on 911 towers in Kanawha County – WCHS

    Kanawha County Launches Major Upgrade to 911 Tower Technology

    Next steps: Technology opens new options for greater mobility – Missouri Independent

    Next Steps: How Technology is Opening Exciting New Doors to Greater Mobility

    Rydberg Technologies Inc. Announces Launch of Rydberg Photonics in Berlin – The Quantum Insider

    Rydberg Technologies Launches Exciting New Photonics Division in Berlin

    A look into new technology at Columbia University that could help prevent a dangerous pregnancy complication – ABC7 New York

    A look into new technology at Columbia University that could help prevent a dangerous pregnancy complication – ABC7 New York

    Office Technology: Dealers’ Managed IT Revenue up Nearly 30% – The Cannata Report –

    Office Technology: Dealers’ Managed IT Revenue up Nearly 30% – The Cannata Report –

    3 E Network Technology Group Limited Closes $1.5 Million Convertible Promissory Note Offering – Quiver Quantitative

    3 E Network Technology Group Limited Closes $1.5 Million Convertible Promissory Note Offering – Quiver Quantitative

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    ‘Chainsaw Man — The Movie: Reze Arc’ Review: Hit Manga Gets an Ultra-Violent, Surprisingly Emotional Big-Screen Adaptation – Yahoo

    Chainsaw Man – The Movie: Reze Arc Review: A Brutal and Unexpectedly Emotional Big-Screen Adaptation

    Reba McEntire Details Personal Relationship With Late Stepson Brandon Blackstock – KNDU

    Reba McEntire Shares Emotional Tribute to Her Late Stepson Brandon Blackstock

    Sacramento city leaders approve adding 2 entertainment zones in midtown – CBS News

    Sacramento City Leaders Approve Two Thrilling New Entertainment Zones in Midtown

    AMC brings first new Dolby Experience to Gwinnett since 2017 – Wyoming News Now

    AMC Launches First New Dolby Experience in Gwinnett Since 2017

    Hetzel Design: blending architecture and entertainment – Blooloop

    Hetzel Design: Where Architecture and Entertainment Unite in Perfect Harmony

    Country music legend rushed to hospital year after heart surgery. Here’s what we know – PennLive.com

    Country Music Legend Rushed to Hospital One Year After Heart Surgery – What’s Happening Now?

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Project underway to upgrade technology on 911 towers in Kanawha County – WCHS

    Kanawha County Launches Major Upgrade to 911 Tower Technology

    Next steps: Technology opens new options for greater mobility – Missouri Independent

    Next Steps: How Technology is Opening Exciting New Doors to Greater Mobility

    Rydberg Technologies Inc. Announces Launch of Rydberg Photonics in Berlin – The Quantum Insider

    Rydberg Technologies Launches Exciting New Photonics Division in Berlin

    A look into new technology at Columbia University that could help prevent a dangerous pregnancy complication – ABC7 New York

    A look into new technology at Columbia University that could help prevent a dangerous pregnancy complication – ABC7 New York

    Office Technology: Dealers’ Managed IT Revenue up Nearly 30% – The Cannata Report –

    Office Technology: Dealers’ Managed IT Revenue up Nearly 30% – The Cannata Report –

    3 E Network Technology Group Limited Closes $1.5 Million Convertible Promissory Note Offering – Quiver Quantitative

    3 E Network Technology Group Limited Closes $1.5 Million Convertible Promissory Note Offering – Quiver Quantitative

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Entertainment

Cultivated meat’s consumer acceptance problem: Many Americans unwilling to try cultured protein, perceive it as less healthy, less tasty, according to Purdue University survey

May 23, 2024
in Entertainment
Cultivated meat’s consumer acceptance problem: Many Americans unwilling to try cultured protein, perceive it as less healthy, less tasty, according to Purdue University survey
Share on FacebookShare on Twitter

“Consumers, without ever tasting this stuff, are like, ‘Yuck! No thanks!’ It is almost like the reaction is a … kind of revulsion” that is not based on experience, but rather a natural skepticism of new technologies and unfamiliar foods, said Joseph Balagtas, a professor of agricultural economics at Purdue, director of the university’s Center or Demand Analysis and Sustainability and the lead author for the center’s March Consumer Food Insights Report.

“All of us have foods that we do not like, even if we may not have tasted them,” as is likely the case for all 1,200 of the consumers surveyed by the center about their perceptions of cultivated meat​, which is only available in the US at a handful of restaurants, he said.

“We have evolved to think that unfamiliar things are not good to eat – they are going to be gross or they are going to make us sick,” he explained.

This is reinforced by the survey finding that the more “exotic” the meat, the less likely respondents were willing to try it in a restaurant – whether it was cultivated or conventional.

For example, while a third of respondents were unwilling to try cultivated chicken compared to 4% who were unwilling to try conventional chicken, even more – 69% – were unwilling to try cultivated octopus (vs. 44% who would not eat conventional octopus) and 84% who would not try cultivated zebra (compared to 80% who would not eat conventional zebra).

While rejecting the unfamiliar may be “natural,” it is also a “huge hurdle” for the burgeoning cultivated meat segment, Balagtas said.

But, he added, it is one that the industry likely can overcome by making cultivated meat more available and accessible or showing famous people enjoying eating it.

“If you have examples of the actual product that people can see and taste, then these perceptions can be changed,” he said.

These strategies already are in play, with cultivated meat companies proactively educating consumers about what cultured protein is, how it is made and teaming with celebrity chefs or conducting high-profile taste-tests with celebrities or respected experts to win over Americans. Some US-based players regularly offer tours of their facility to increase consumer exposure.

Source: Perdue University's March Consumer Food Insights SurveySource: Purdue University’s March Consumer Food Insights Survey

Misinformation, misperceptions fill knowledge gaps​

Still, fear of the unfamiliar also feeds misinformation and misperceptions that industry stakeholders also must address if they want to win over mainstream consumers.

The survey found most Americans perceive cultivated meat to be less tasty and less healthy than conventional beef and chicken sourced from animals – again, even though very few US consumers have tried protein produced from cellular agriculture.

On a scale of one to five, with one representing not at all tasty and five representing very tasty, conventional beef and chicken scored an average of 4.4 and 4.2, respectively, compared to 2.7 for both cultivated beef and chicken. Survey respondents scored the products’ healthfulness similarly, with conventional beef and chicken earning 3.4 and 4.2 on average compared to cultivated beef and chicken, which were ranked 2.6 and 2.9 on average, respectively.

“Somewhat surprisingly,” the difference between the taste and healthfulness of more exotic proteins is less pronounced between cultivated and conventional, according to the survey.

For example, the healthfulness of cultivated lion and elephant were only 0.1 less than that of their conventional counterparts, which came in at 2.1 and 2 on average, respectively. Similarly, consumers scored the tastiness of both cultivated lion and elephant at 1.7 and rated conventional elephant at 1.8 and conventional lion at 1.9.

[Editor’s note: Interested in learning how alternative protein players across categories are encouraging consumer trial or elevating the health and taste profile of their products? Join FoodNavigator-USA, ReThink and hundreds of industry leaders at Future Food-Tech Alternative Proteins summit in Chicago June 17-18. The event includes on the mainstage panel discussions on ‘Championing Strategies for Increased Acceptance and Adoption,’ ‘Elevating Sensory Experience: Prioritizing Formulations to Exceed Taste and Texture Expectation,’ and more. Check out the full agenda​ and register HERE​.]​

Future Food-Tech Alternative Proteins - Social Graphic (1)

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : FoodNavigator – https://www.foodnavigator-usa.com/Article/2024/05/21/cultivated-meat-s-consumer-acceptance-problem?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS

Tags: cultivatedentertainmentmeat’s
Previous Post

Call of Duty Black Ops 6 Confirmed by Activision

Next Post

The top 4 packaging trends in confectionery in 2024

Project underway to upgrade technology on 911 towers in Kanawha County – WCHS

Kanawha County Launches Major Upgrade to 911 Tower Technology

October 24, 2025
Sports gambling indictment revives tough questions about integrity – Axios

Sports Gambling Indictment Sparks Renewed Debate Over Integrity

October 23, 2025
Former world chess champion Vladimir Kramnik investigated for bullying following death of grandmaster Daniel Naroditsky – CNN

Former World Chess Champion Vladimir Kramnik Under Investigation Amid Tragic Loss of Grandmaster Daniel Naroditsky

October 23, 2025
Trump approval on economy hits new low: Quinnipiac poll – The Hill

Trump’s Economic Approval Hits Historic Low in Shocking New Poll

October 23, 2025
‘Chainsaw Man — The Movie: Reze Arc’ Review: Hit Manga Gets an Ultra-Violent, Surprisingly Emotional Big-Screen Adaptation – Yahoo

Chainsaw Man – The Movie: Reze Arc Review: A Brutal and Unexpectedly Emotional Big-Screen Adaptation

October 23, 2025
WHO launches new country guidance for health emergency coordination – World Health Organization (WHO)

WHO Launches Bold New Global Guidelines to Revolutionize Health Emergency Coordination

October 23, 2025
Gettysburg suffers damage as advocates ask public to be vigilant during shutdown – CNN

Gettysburg Endures Damage as Advocates Call for Public Vigilance Amid Shutdown

October 23, 2025
Vibrio pectenicida strain FHCF-3 is a causative agent of sea star wasting disease – Nature

Vibrio pectenicida strain FHCF-3 is a causative agent of sea star wasting disease – Nature

October 23, 2025
Condensation defying gravity – European Space Agency

Condensation defying gravity – European Space Agency

October 23, 2025
Guest educators bring fun environmental science to Kent middle school – MyEasternShoreMD

Guest Educators Ignite Passion for Environmental Science at Kent Middle School

October 23, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (882)
  • Economy (904)
  • Entertainment (21,775)
  • General (17,764)
  • Health (9,945)
  • Lifestyle (916)
  • News (22,149)
  • People (904)
  • Politics (914)
  • Science (16,114)
  • Sports (21,404)
  • Technology (15,884)
  • World (887)

Recent News

Project underway to upgrade technology on 911 towers in Kanawha County – WCHS

Kanawha County Launches Major Upgrade to 911 Tower Technology

October 24, 2025
Sports gambling indictment revives tough questions about integrity – Axios

Sports Gambling Indictment Sparks Renewed Debate Over Integrity

October 23, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version