This spring, H&M collaborates once again with Sophie la girafe, the iconic French baby brand born in 1961. Cuddle up to soft textures and decorative giraffe details in this unique collection for newborns. From everyday essentials to dressy outfits and gifts sets, there’s something for every parent and their new bundle of joy. Sophie la girafe x H&M launches on 21 March 2024 and will be available online.
WEBWIRE – Thursday, March 14, 2024
The second Sophie la girafe x H&M newborn collection has 13 pieces, focusing on light and airy materials for baby’s first spring and summer. Cosy jersey sets, rompers, dungarees, dresses and layering essentials feature decorated collars, embroideries and ruffled hems. Accessories include hats, socks and booties. The colour palette is a softer take on a giraffe — light browns and warm whites — and the prints features Sophie herself. Jersey cotton and knits are 100% organic cotton, plush and textured for a romantic touch.
“It’s exciting that we’re collaborating with H&M once more for a fashion collection. The Sophie toy was created to awaken the baby’s senses and it’s wonderful that they can explore the sense of touch through the organic cotton and soft textures of the collection. The mini-pattern of the giraffes is also a way to attract a baby’s gaze – and delight the parents!”
says Stéphanie Arnaud, Deputy General Manager at VULLI/ Sophie la girafe.
“We’re thrilled to be collaborating with Sophie La girafe again. The collection uses lighter seasonal materials and colours, but we also added refined details like decorated collars and bloomers. The little giraffes make each piece instantly irresistible and a lovely gift. All styles and pieces are made to last and can be passed down to other babies, prolonging the life of each garment,”
says Sofia Löfstedt, Head of Kidswear Design and Creative at H&M.
For more information and background around the campaign, including additional imagery and products, please source H&M Magazine
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