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Amazon Prime Day is officially here, running today, July 11, through tomorrow, July 12, and we’re here to share with you the discounts you should actually be shopping for.
As usual, the much-anticipated sale event is delivering steep discounts on tech, beauty products, fitness gear, and much more. But there is a catch: Prime Day offers millions of deals (literally), making it hard to sift through and find the best offers.
Latest Amazon Prime Day Deals
To help out, our shopping experts did the legwork for you and rounded up some of the best Prime Day deals to shop right now, including discounts on everything from Apple AirPods to Keurig Machines to Crest Whitestrips.
(Also, be sure to check out Walmart and Target‘s anti-Prime day sales.)
The Best Amazon Prime Day Deals (Tuesday, July 11)
Below are some of the best Prime Day deals to shop right now. We’ve organized them into categories, with standout deals at the top of each section. For more, head to Amazon.com to shop the full selection of Prime Day deals.
Prime Day Tech Deals
Whether you need a new pair of earbuds, a fitness watch to help reach your goals, or a 4K TV that doesn’t cost an arm and a leg, these are the best Prime Day tech deals we’ve been eyeing to save you a couple bucks on the latest gadgets.
Apple AirPods Pro (2nd Gen), $199.99 (was $249)
If you don’t already own a pair of Apple’s latest AirPods Pro, now is the time to upgrade. These 2nd generation AirPods Pros (the most recent model) are marked down by $50, which is on par with the cheapest we’ve seen them on Amazon.
Buy Apple AirPods Pro (2nd Gen) $199.00
More Prime Day Tech Deals
Apple AirTags (4-Pack), $88.49 (was $99)
Apple 2022 10.9-inch iPad, $379.99 (was $449)
Apple Watch Series 8, $279.99 (was $399)
Fitbit Charge 5, $99.95 (was $149.95)
Sony WH-1000XM5 Wireless Noise Cancelling Headphones, $328 (was $399.99)
Audio-Technica Direct-Drive Turntable, $248.19 (was $349)
Editor’s picks
Bose QuietComfort Noise Cancelling Earbuds, $236.55 (was $299)
Bose Soundlink Flex Bluetooth Speaker, $129 (was $149)
Samsung Frame TV, 55-Inch Class QLED 4K, $987.99 (was $1,497.99)
Ring Video Doorbell, $54.99 (was $99.99)
Echo Dot (5th Gen, 2022 release), $22.99 (was $49.99)
Kindle Paperwhite 2022 Version, $64.99 (was $99.99)
Apple 2022 MacBook Pro Laptop, $1,099 (was $1,299)
Prime Day Home & Kitchen Deals
Don’t wait to upgrade your espresso maker or spring for the latest robot vacuum — Amazon has Prime Day home and kitchen deals on the best items to spruce up your living space.
Keurig Express Maker, $49.99 (was $79.99)
Amazon
We love the ritual of pour-over or pulling espresso shots, but we still have a Keurig for rushed mornings or quick coffees before zooms. If you want to add some convenience to your coffee routine, we highly recommend picking up this compact Keurig Express while it’s marked down $30 for Prime Day.
Buy Keurig K-Express Coffee Maker $49.99
Dyson V15 Detect Cordless Vacuum, $648.49 (was $749.99)
Amazon
Dyson’s cordless stick vacuums are some of the most sought-after (and pricey) vacuums around. Luckily, if you’ve had your eye on one of Dyson’s nimble, high-powered vacuums, you can score one at a discount during Prime Day: This laser-equipped V15 Detect is currently $100 off.
Buy Dyson V15 Detect Cordless Vacuum $649.00
More Prime Day Home Deals
Kasa Smart Plug, $20.99 (was $29.99)
Breville Barista Express, $549.95 (was $749.95)
iRobot Roomba i4 EVO, $199.99 (was $382.99)
Dyson Ball Animal 2, $393.99 (was $599.99)
Vitamix 5200 Blender, $299.95 (was $549.99)
Google Nest Smart Thermostat, $84.99 (was $129.99)
Levoit Air Purifier, $83.99 (was $104.99)
Casper Sleep Original Pillow, $56.52 (was $85)
Prime Day Fitness Deals
Bring the gym into your home for less, because we’ve spotted the best Prime Day fitness deals on workout essentials and high-tech recovery tools. Grab a dumbbell and start scrolling!
Bowflex SelectTech Adjustable Dumbbells, $313.49 (was $549)
Like many people, we got some of these adjustable Bowflex SelecTech dumbbells during the pandemic and haven’t missed the gym since. They’re durable, easy to use, and let you cycle between 15 weights from five to 52.5 pounds. Right now, score them for about 42% less than retail.
Buy Bowflex SelectTech 552 Adjustable… $313.49
More Prime Day Fitness Deals
TRX Workout System Bundle, $151.58 (was $189.48)
FLYBIRD Workout Bench, $64.99 (was $99.99)
Peloton Original Bike, $1,145 (was $1,445)
NordicTrack Commercial Studio Cycle Bike, $999 (was $1,499.99)
NordicTrack T Series Treadmills, $599 (was $799)
Hypervolt 2 Pro, $259 (was $399)
Normatec 3 Legs, $699 (was $799)
Prime Day Outdoor Deals
We’ve found the best Prime Day Outdoor deals for you to peruse in the great indoors, whether you’re looking to stock up before your next camping trip, or prepping for a music fest.
YETI Rambler 10oz Wine Tumbler, $12.50 (was $25)
Amazon
If you need to restock on wine/cocktail tumblers (or pick them up for the first time), order a few of these best-selling Rambler tumblers from Yeti. The cups’ double-wall vacuum insulation keeps liquids at the right temperature for hours, making them ideal for cold (undercover) walk-tails or camping drinks.
Buy YETI Rambler 10oz Wine Tumbler $12.50
More Prime Day Outdoor Deals
LifeStraw Personal Water Filter, $19.95 (was $24.95)
Igloo Heavy-Duty 25 Qt BMX Ice Chest Cooler, $69.99 (was $99.99)
CamelBak Rogue Light Bike Hydration Pack 70oz, $71.65 (was $85)
Coleman Sundome 6-Person Camping Tent, $90.99 (was 129.99)
KingCamp Low Folding Beach Chair, $44.99 (was $59.99)
Prime Day Gaming Deals
Score big on top-of-the-line gaming consoles (and the hottest titles to play them on), as well as laptop and computer accessories to streamline your whole gaming experience.
Xbox Series S, $199 (was $269.99)
Due to shortages during the first year or so after its release, many still don’t have Xbox’s new-gen consoles. If you’re in that boat, now is the time to pull RT: the 512GB Series S is marked down $70 on Amazon, bringing the price to just $200.
Buy Microsoft Xbox Series S $199
More Prime Day Gaming Deals
Elden Ring, $39.99 (was $59.95)
Logitech G29 Driving Force Racing Wheel, $199.99 (was $399.99)
Acer Nitro 5 Gaming Laptop, $779.99 (was $899.99)
HTC Vive Pro 2 VR Headset, $679 (was $799)
Prime Day Grooming & Beauty Deals
Now is one of the best times of the year to score the best Prime Day Beauty deals on bathroom and makeup cabinet essentials, as well as more coveted luxe skincare selections.
Crest 3D Whitestrips, $29.99 (was $45.99)
Amazon
Crest 3D Whitestrips are a great product, safely removing stains to quickly whiten teeth. But they’re normally a little pricey, which is why we’re excited to see them 35% off for Prime Day. Pick up a couple of packs to keep stashed for any teeth whitening down the road.
Buy Crest 3D Whitestrips $29.99
Laneige Lip Sleeping Mask, $16.80 (was $24)
Amazon
This Laneige lip sleeping mask is an Amazon best-seller for a reason. Put it on before bed, and you’ll likely notice significantly improved lip moisture after just a few uses. If you’re looking to try the lip mask, or it’s your go-to before bed, stock up now while it’s 30% off during Prime Day.
Buy LANEIGE Lip Sleeping Mask – Berry… $16.80
More Prime Day Grooming & Beauty Deals
Vital Proteins Collagen Peptides Powder, $32.49 (was $51)
Olaplex No. 4 Bond Maintenance Shampoo, $24 (was $30)
MANSCAPED Electric Groin Hair Trimmer, $62.99 (was $89.99)
Revlon Oily Skin Control Face Roller, $8.69 (was $14.49)
NEWKEY LED Face Mask Light Therapy, $120.71 (was $190)
Trending
Prime Day Fashion Deals
One of the best ways to utilize Prime Day is to stock up on clothing, shoes, and accessories at a discount. Here are some of the best Prime Day fashion deals from familiar brands like Adidas and Herschel.
Herschel Novel Duffel Bag, $63 (was $100)
Amazon
Hitting the road? Grab this duffel from Herschel, which is currently 37% off. It’s made of durable polyester, fits a full weekend’s worth of clothes, and looks great with just about any personal style.
Buy Herschel Novel Duffel Bag $63.00
More Prime Day Fashion Deals
ASICS Men’s Gel-Venture 8 Running Shoes, $39.96 (was $70)
Gildan Adult Heavy Cotton T-Shirt (10-Pack), $27.41 (was $39.99)
Adidas Originals Men’s Gazelle Sneaker, $79.96 (was $100)
When is Amazon Prime Day 2023?
Amazon Prime Day 2023 kicked off on Tuesday, July 11 at 3 a.m. ET / 12 a.m. PT. The sale runs through the end of the day on Wednesday, July 12.
Most of the best Prime Day deals are live for both days, but some are only available for one of the two days. Either way, we always recommend acting fast during the sale bonanza.
Do You Need to be an Amazon Prime Member to Shop Prime Day Deals?
The short answer is yes. Although Amazon does have a Daily Deals page that offers discounts and sales to anyone shopping on the site, the best Prime Day deals are reserved exclusively for Amazon Prime members. There are a ton of other benefits to an Amazon Prime membership, which we’ve rounded up here.
If you’re not an Amazon Prime member, you can still get a 30-day free trial right now which will get you access to this year’s Prime Day deals.
How We Choose the Best Prime Day Deals
We mainly consider two things when scouring Amazon to find the best Prime Day Deals. First, the product needs to be something we would recommend even if it wasn’t discounted. That means it should come from a trustworthy brand and have good reviews — on Amazon and/or from our staff of product reviewers, if we’ve personally tested it. Second, the product’s discount should be significant, relative to its sale history (i.e. a 15% discount on the latest Apple products is noteworthy, but not on older, less popular products).
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