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    Emily Deschanel was scolded during “Bones” season 1 for being ‘late and unprepared’: ‘I was just beside myself’ – Yahoo

    Emily Deschanel was scolded during “Bones” season 1 for being ‘late and unprepared’: ‘I was just beside myself’ – Yahoo

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    Longhua District and Max-Matching Entertainments, supported by RWS Global forge strategic partnership to develop international IP-themed entertainment complex – Amusement Today

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    Emily Deschanel was scolded during “Bones” season 1 for being ‘late and unprepared’: ‘I was just beside myself’ – Yahoo

    Emily Deschanel was scolded during “Bones” season 1 for being ‘late and unprepared’: ‘I was just beside myself’ – Yahoo

    How you can see new movies early – Yahoo

    Unlock the Secret to Watching New Movies Before Everyone Else!

    Immersive sports and entertainment venue Cosm set to build its 5th location in Cleveland – WKYC

    Cosm Reveals Exciting Vision for Its 5th Immersive Sports and Entertainment Venue in Cleveland

    Monumental Sports & Entertainment’s Samantha Brady on the Power of the RSN’s Direct-to-Consumer Streaming Service Monumental+ – Sports Video Group

    Samantha Brady Reveals How Monumental+ is Transforming Sports Streaming with Direct-to-Consumer Access

    Moses Singer Welcomes Entertainment and Intellectual Property Partner Frederick Bimbler – Yahoo Finance

    Moses Singer Expands Team with New Entertainment and Intellectual Property Partner Frederick Bimbler

    Longhua District and Max-Matching Entertainments, supported by RWS Global forge strategic partnership to develop international IP-themed entertainment complex – Amusement Today

    Longhua District and Max-Matching Entertainments, supported by RWS Global forge strategic partnership to develop international IP-themed entertainment complex – Amusement Today

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    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

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    Meta Acquires AI Startup PlayAI to Enhance Voice Technology Capa – GuruFocus

    Meta Acquires AI Startup PlayAI to Revolutionize Voice Technology Capabilities

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    Stallion Uranium Announces Exciting Progress in Technology Data Acquisition Agreement

    2025 WE Local Prague Recap: Inspiring Women in Engineering and Technology – Society of Women Engineers

    2025 WE Local Prague Recap: Inspiring Women in Engineering and Technology – Society of Women Engineers

    SMPTE Opens Early Bird Registration for Media Technology Summit – TVTechnology

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    Google Fiber puts Nokia network slicing technology to the test – Fierce Network

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FTC Steps Up Pressure on AI Deepfakes & Impersonations

February 18, 2024
in Entertainment
FTC Steps Up Pressure on AI Deepfakes & Impersonations
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FTC regulations AI deepfakes and impersonations

Photo Credit: Ian Hutchinson

The Federal Trade Commission (FTC) is seeking to update regulations surrounding the creation of deepfakes and impersonations of businesses, government agencies, or celebrities to trick consumers.

The final language of the regulation for generative AI platforms could make it illegal to offer services that could be used to harm consumers through impersonation. “With voice cloning and other AI-driven scams on the rise, protecting Americans from impersonator fraud is more critical than ever,” FTC Chair Lina Khan said in a press statement.

“Our proposed expansions to the final impersonation rule would do just that, strengthening the FTC’s toolkit to address AI-enabled scams impersonating individuals.”

The updated rules for government and business impersonation would empower the FTC to initiate federal court cases to directly compel scammers to return illegally acquired funds. For example, a deepfake of a celebrity like Oprah hawking vitamin pills could be pursued for impersonation. There are no federal laws that address the sharing or creation of deepfake images and videos—though these personalities have resource through copyright laws, publicity rights, and other protections.

The final rule will become effective 30 days after publication in the Federal Register. The public comment period for the proposed rule will be open for 60 days following the date it is published—so the FTC can monitor public feedback to the rule change.

It’s worth noting that the pace of genAI development has grown exponentially since 2023. On February 15, OpenAI teased a new text-to-video genAI engine it is calling ‘Sora’ which can take text prompts and generate a semi-realistic video. OpenAI says it has no plans to make its video model broadly available ‘yet’—but that doesn’t mean it won’t be up and running.

“We’re teaching AI to understand and simulate the physical world in motion, with the goal of training models that help people solve problems that require real-world interaction,” OpenAI said in a statement about the new technology. Videos shared on X/Twitter highlight the AI struggles with that, however. In one video prompt that suggests archaeologists are digging up a plastic chair in the future—the chair moves around like a towel in the breeze.

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LA Tech names Thornton new head of School of Human Ecology – Lincoln Parish Journal

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