Genius Sports Limited (“Genius Sports”) has announced a new collaboration with Plucky.com to introduce an enhanced cash league interface for its global gamification partners.
Plucky.com, a regulated operator in the UK, specializes in providing a distinctive user experience, KYC (Know Your Customer), and payment pooling platform to engage and retain players across various games and events. This partnership includes integrating cash league capabilities into The Telegraph’s Fantasy Football game for the 2024/25 Premier League season. This enhancement allows thousands of players to compete for weekly, monthly, and season-long prizes in both private and public leagues.
Sebastian Lewis, Chief Executive at Plucky.com, expressed enthusiasm about the collaboration:
We are thrilled to collaborate with Genius Sports to offer regulated cash options to all players. Our combined technology empowers fans worldwide to compete for cash prizes among friends and in public contests, offering a fresh and engaging way to interact with the game.
Judd Goldstein, Head of Sports Fan Engagement, EMEA at Genius Sports, highlighted the benefits of the partnership:
Our alliance with Plucky.com enables us to facilitate private and public cash leagues across our portfolio of free-to-play games. This integration simplifies the process for our partners to incorporate cash league functionalities, while Plucky.com manages the regulatory and payment aspects associated with such leagues.
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