* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, August 2, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

    Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

    Sens. Blackburn, Warnock introduce CREATE Act to provide tax relief to music creators – Yahoo Home

    Sens. Blackburn and Warnock Launch CREATE Act to Deliver Tax Relief for Music Creators

    That’s (Political) Entertainment: When Theatre Meets Politics

    Future Script: How Generative AI Is Changing Collective Bargaining in the Entertainment Industry – Jackson Lewis

    Future Script: How Generative AI Is Transforming Collective Bargaining in Entertainment

    The SBA’s live-entertainment bailout was supposed to end two years ago. We still don’t know how $1.5 billion was spent. – Yahoo Home

    $1.5 Billion Live-Entertainment Bailout: Two Years Later, Where Did the Money Go?

    Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, Boyd – CDC Gaming

    Top Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, and Boyd Take Center Stage

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Livonia police use grappler technology to stop drunk driver – ClickOnDetroit | WDIV Local 4

    Livonia Police Deploy Grappler Technology to Safely Stop Drunk Driver

    Emory orthopaedic surgeons use robotic technology to transform knee replacement surgery – Emory News Center

    How Robotic Technology is Revolutionizing Knee Replacement Surgery

    Cognizant Technology Solutions Corp (CTSH) Q2 2025 Earnings Call Highlights: Strong Revenue … – Yahoo.co

    Cognizant Q2 2025 Earnings: Impressive Revenue Growth and Key Takeaways

    Revving Up The U.S. Technology Engine – Forbes

    Revving Up The U.S. Technology Engine – Forbes

    More than just a hockey player – Rochester Institute of Technology Athletics

    Beyond the Ice: The Inspiring Journey of a Remarkable Athlete from Rochester Institute of Technology

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

    Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

    Sens. Blackburn, Warnock introduce CREATE Act to provide tax relief to music creators – Yahoo Home

    Sens. Blackburn and Warnock Launch CREATE Act to Deliver Tax Relief for Music Creators

    That’s (Political) Entertainment: When Theatre Meets Politics

    Future Script: How Generative AI Is Changing Collective Bargaining in the Entertainment Industry – Jackson Lewis

    Future Script: How Generative AI Is Transforming Collective Bargaining in Entertainment

    The SBA’s live-entertainment bailout was supposed to end two years ago. We still don’t know how $1.5 billion was spent. – Yahoo Home

    $1.5 Billion Live-Entertainment Bailout: Two Years Later, Where Did the Money Go?

    Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, Boyd – CDC Gaming

    Top Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, and Boyd Take Center Stage

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Livonia police use grappler technology to stop drunk driver – ClickOnDetroit | WDIV Local 4

    Livonia Police Deploy Grappler Technology to Safely Stop Drunk Driver

    Emory orthopaedic surgeons use robotic technology to transform knee replacement surgery – Emory News Center

    How Robotic Technology is Revolutionizing Knee Replacement Surgery

    Cognizant Technology Solutions Corp (CTSH) Q2 2025 Earnings Call Highlights: Strong Revenue … – Yahoo.co

    Cognizant Q2 2025 Earnings: Impressive Revenue Growth and Key Takeaways

    Revving Up The U.S. Technology Engine – Forbes

    Revving Up The U.S. Technology Engine – Forbes

    More than just a hockey player – Rochester Institute of Technology Athletics

    Beyond the Ice: The Inspiring Journey of a Remarkable Athlete from Rochester Institute of Technology

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Entertainment

Google Sued by Advertisers for Allegedly Inflating Video Ad Metrics

July 27, 2023
in Entertainment
Google Sued by Advertisers for Allegedly Inflating Video Ad Metrics
Share on FacebookShare on Twitter

A purported class action claims the search giant misled advertisers about its “TrueView” ad program by making the ads muted, autoplaying videos and serving them on unlisted sites in violation of its promised standards.

A Google Ads logo of an online advertising platform developed by Google is seen on a smartphone and a pc screen.

Pavlo Gonchar/SOPA Images/LightRocket/Getty Images

If an advertisement autoplays for a bot on a site that’s not publicly listed or indexed by search engines, does anyone see it? According to Google, people do see the ad, which has led to a purported class action against the company that claims it overcharges advertisers for the “privilege of autoplaying their advertisements into the void.”

A suit filed against the Alphabet-owned company on Wednesday accuses the tech giant of misleading advertisers about its “TrueView” ad program by inflating metrics on its ads, which are allegedly displayed as muted, autoplaying videos and served on unlisted webpages in violation of promised standards.

TrueView is Google’s “proprietary cost-per-view, choice-based ad format that serves on YouTube, millions of apps, and across the web,” in which advertisers only pay for actual views rather than impressions. The ads ask users if they want to skip the video after 5 seconds. Google’s policies state that ads must be skippable, audible and that playing the video can’t solely be initiated by passive user scrolling.

But a recent report from analytics firm Adalytics shows that roughly 80 percent of Google’s video-ad placements on third-party sites violated its standards. It found that the alleged scheme “may have cost media buyers up to billions of digital ad dollars.” Companies that may have been misled include HBO Max, Microsoft and TikTok.

The suit claims that TrueView ads were served as autoplaying or scroll-to-play videos. “This means that rather than requiring a consumer to actually click on a video to see the advertisement, the video would effectively play on its own,” states the complaint. “This has the material effect of downgrading the value of each ‘view,’ as some of these views would not be a view at all, and certainly not an intentional view.”

Additionally, multiple ads for different advertisers were simultaneously served, according to the suit. For several of the ads, the skip button was hidden or obscured, “artificially inflating video completion rates, and by extension, the prices paid by advertisers.”

“Finally, the advertisements were served to web-crawling bots, including bots run by Google itself,” writes John Nelson, a lawyer for the class, in the complaint. “So, rather than paying for actual plays from actual potential customers, Google deceived advertisers into paying for advertisement views by Google bots itself.

The suit also says that some ads were placed on apps and sites developed in countries sanctioned by the US government, including Iran. The Adalytics report notes that advertisers are “inadvertently sending funds to Treasury sanctioned entities.”

The purported class action seeks to represent all advertisers who paid for TrueView in-stream ads. It claims breach of contract, unjust enrichment and violations of California’s unfair competition law. The named plaintiffs include Devon Holmes, who paid Google through his marketing company Sprizzy, and Deshawn Williams, who “paid Google to runs ads for his business in or about January 2022,” the complaint says.

The complaint was filed as Google fights a federal antitrust suit from the Justice Department and several states accusing the company of abusing its dominance to stifle competition in the digital advertising market. In June, Gannett sued Google for allegedly abusing an illegal monopoly over the technology that powers online advertising.

Google didn’t immediately respond to a request for comment.

THR Newsletters

Sign up for THR news straight to your inbox every day

Subscribe

Sign Up

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : HollywoodReporter – https://www.hollywoodreporter.com/business/business-news/google-lawsuit-inflating-video-ad-metrics-1235546090/

Tags: advertisersentertainmentGoogle
Previous Post

Zachary Levi Says ‘Shazam! Fury of the Gods’ Critics Rating Was “Oddly and Perplexingly Low”

Next Post

NEW MODEL ARMY anuncia uno de los álbumes más sorprendentes del presente 2023 “SINFONIA”

Livonia police use grappler technology to stop drunk driver – ClickOnDetroit | WDIV Local 4

Livonia Police Deploy Grappler Technology to Safely Stop Drunk Driver

August 2, 2025
New NIL guidance from College Sports Commission softens stance on collective payments to athletes – CBS Sports

New NIL guidance from College Sports Commission softens stance on collective payments to athletes – CBS Sports

August 2, 2025
Foraging strategy and tree structure as drivers of arboreality and suspensory behaviour in savannah-dwelling chimpanzees – Frontiers

Foraging strategy and tree structure as drivers of arboreality and suspensory behaviour in savannah-dwelling chimpanzees – Frontiers

August 2, 2025
EPA attacks climate science. Here are the facts. – E&E News by POLITICO

EPA Questions Climate Science: Key Insights You Shouldn’t Miss

August 2, 2025
6 science-backed strategies to improve your memory – National Geographic

6 Proven Science-Backed Strategies to Boost Your Memory

August 2, 2025
Trying to keep your brain young? A big new study finds these lifestyle changes help – NPR

Trying to keep your brain young? A big new study finds these lifestyle changes help – NPR

August 2, 2025
2025 World Junior Summer Showcase: 3 things learned on Day 5 – NHL.com

3 Must-Know Highlights from Day 5 of the 2025 World Junior Summer Showcase

August 2, 2025
Economic Reality Bites Trump and His Protectionist Trade Policies – The New Yorker

How Trump’s Protectionist Trade Policies Ended Up Hurting the Global Economy

August 2, 2025
Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

August 2, 2025
President Trump Delivers Remarks on Making Health Technology Great Again – The White House (.gov)

President Trump Delivers Remarks on Making Health Technology Great Again – The White House (.gov)

August 2, 2025

Categories

Archives

August 2025
MTWTFSS
 123
45678910
11121314151617
18192021222324
25262728293031
« Jul    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (750)
  • Economy (775)
  • Entertainment (21,653)
  • General (16,243)
  • Health (9,812)
  • Lifestyle (783)
  • News (22,149)
  • People (776)
  • Politics (784)
  • Science (15,988)
  • Sports (21,271)
  • Technology (15,753)
  • World (758)

Recent News

Livonia police use grappler technology to stop drunk driver – ClickOnDetroit | WDIV Local 4

Livonia Police Deploy Grappler Technology to Safely Stop Drunk Driver

August 2, 2025
New NIL guidance from College Sports Commission softens stance on collective payments to athletes – CBS Sports

New NIL guidance from College Sports Commission softens stance on collective payments to athletes – CBS Sports

August 2, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version