* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Monday, September 15, 2025
Earth-News
  • Home
  • Business
  • Entertainment

    From Spinal Tap II to Ed Sheeran : your complete entertainment guide to the week ahead – The Guardian

    Fall’s Hottest Ski Films Are Going on Tour—Here’s the List – yahoo.com

    Experience the Thrill: Fall’s Hottest Ski Films Hit the Road-Don’t Miss the Tour!

    Ryan Reynolds reveals he called a journalist who said mean things about John Candy – yahoo.com

    Ryan Reynolds Reveals the Moment He Stood Up to a Journalist Who Insulted John Candy

    Entertainment Community Fund Launches Program Supporting Entrepreneurs – Playbill

    Entertainment Community Fund Unveils Exciting New Program to Empower Entrepreneurs

    Behind the turntables: DJ Johnny Kage’s story of perseverance – yahoo.com

    Behind the Turntables: DJ Johnny Kage’s Inspiring Journey of Perseverance

    The other WWE star James Gunn wanted for Peacemaker instead of John Cena – yahoo.com

    The WWE Star James Gunn Originally Wanted for Peacemaker Instead of John Cena

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology

    Unlocking AI Success: How People, Process, and Technology Form the Ultimate Triangle

    Billion-dollar coffins? New technology could make oceans transparent and Aukus submarines vulnerable – The Guardian

    Billion-Dollar Coffins? How New Technology Could Make Oceans Transparent and Expose Submarines

    What if artificial intelligence is just a “normal” technology? – The Economist

    What if artificial intelligence is just a “normal” technology? – The Economist

    Lincoln Trail College Receives $100,000 Grant from Marathon Petroleum Corporation for Technology Center – wwbl.com

    Lincoln Trail College Lands $100,000 Grant from Marathon Petroleum to Elevate Technology Center

    Aston Martin to integrate Pirelli’s cyber tyre technology in future models – Just Auto

    Aston Martin to Revolutionize Future Models with Pirelli’s Cutting-Edge Cyber Tyre Technology

    Figure Technology’s stock sizzles after IPO, as investors stay hungry for crypto deals – MarketWatch

    Figure Technology’s Stock Skyrockets After IPO Amid Surging Crypto Investor Excitement

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment

    From Spinal Tap II to Ed Sheeran : your complete entertainment guide to the week ahead – The Guardian

    Fall’s Hottest Ski Films Are Going on Tour—Here’s the List – yahoo.com

    Experience the Thrill: Fall’s Hottest Ski Films Hit the Road-Don’t Miss the Tour!

    Ryan Reynolds reveals he called a journalist who said mean things about John Candy – yahoo.com

    Ryan Reynolds Reveals the Moment He Stood Up to a Journalist Who Insulted John Candy

    Entertainment Community Fund Launches Program Supporting Entrepreneurs – Playbill

    Entertainment Community Fund Unveils Exciting New Program to Empower Entrepreneurs

    Behind the turntables: DJ Johnny Kage’s story of perseverance – yahoo.com

    Behind the Turntables: DJ Johnny Kage’s Inspiring Journey of Perseverance

    The other WWE star James Gunn wanted for Peacemaker instead of John Cena – yahoo.com

    The WWE Star James Gunn Originally Wanted for Peacemaker Instead of John Cena

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology

    Unlocking AI Success: How People, Process, and Technology Form the Ultimate Triangle

    Billion-dollar coffins? New technology could make oceans transparent and Aukus submarines vulnerable – The Guardian

    Billion-Dollar Coffins? How New Technology Could Make Oceans Transparent and Expose Submarines

    What if artificial intelligence is just a “normal” technology? – The Economist

    What if artificial intelligence is just a “normal” technology? – The Economist

    Lincoln Trail College Receives $100,000 Grant from Marathon Petroleum Corporation for Technology Center – wwbl.com

    Lincoln Trail College Lands $100,000 Grant from Marathon Petroleum to Elevate Technology Center

    Aston Martin to integrate Pirelli’s cyber tyre technology in future models – Just Auto

    Aston Martin to Revolutionize Future Models with Pirelli’s Cutting-Edge Cyber Tyre Technology

    Figure Technology’s stock sizzles after IPO, as investors stay hungry for crypto deals – MarketWatch

    Figure Technology’s Stock Skyrockets After IPO Amid Surging Crypto Investor Excitement

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Entertainment

Guochao brew: China’s Gen Z craves a cup of ‘Chinese-style’ coffee

August 10, 2023
in Entertainment
Guochao brew: China’s Gen Z craves a cup of ‘Chinese-style’ coffee
Share on FacebookShare on Twitter

Next to the grounds of what may have been the capital of the Shang dynasty from over 3,600 years ago stands a sleek yet inviting building. A step inside reveals a careful curation of round tables, rattan chairs, bamboo shades and calligraphic artwork that recall bygone times.

This is not a traditional tea house, but a coffee shop — in “new Chinese” style. Chengqiangli (城墙里) has become a hot check-in spot on local social media platforms thanks to its aesthetics referencing traditional Chinese culture. Located in Zhengzhou province near the Shangcheng Relics site, the store is best known for serving drinks in a gaiwan (盖碗), a lidded tea-brewing vessel that dates back to the Ming dynasty.

Chengqiangli is a popular “Chinese-style” coffee shop in Zhengzhou province. Photo: Xiaohongshu

Gen Z’s penchant for “Chinese-style” coffee

In 2022, online searches for “Chinese-style coffee” (中式咖啡) surged 4,713 percent year on year, according to a report by Yelp-like app Dianping. In the last few years, more cafés across the country have created a distinctly Chinese atmosphere by incorporating traditional architecture, such as a courtyard, decorating their interiors with antique furniture, and serving drinks in gaiwans. 

“In China’s first-tier cities, Chinese cafés share similar application scenarios with their Western  counterparts. They serve as popular spots for dates, chats, studying, business meetings, and  more, catering to a diverse consumer base,” says Hazel Diliziya, a cultural and marketing consultant from Cherry Blossoms Intercultural Branding.

腔调咖啡陶艺馆 coffee shop in Zhangjiagang not only serves coffee in gaiwans but also offers activities such as tea tasting, pottery making, and guzheng performances. Photo: Xiaohongshu

“However, some newly established cafés, especially those favored by young people for their unique coffee offerings or trendy decor, have a distinct ‘tool-like’ appeal. These shops have become a means for young people to showcase their unique tastes and chosen lifestyles,” she adds.

The localization goes beyond store aesthetics to infuse Chinese elements into the taste and preparation methods of the coffee as well. Many local coffee shops have drawn residents and tourists alike by embracing the local characteristics of their region.

For example, a store in Changsha offers “stinky tofu coffee,” named after its fermented tofu delicacy. According to netizens, this is actually just coffee with a charcoal-colored milk cap, topped with a yogurt ice cream that resembles a tofu block. 

Meanwhile, a shop in Hangzhou offers “lotus coffee,” which is decorated with lotus leaves and pink flowers to resemble the city’s West Lake. Last year, the search volume for Lotus Coffee (荷花咖啡) increased by 12,033 percent compared to 2021, according to Dianping.

Local coffee shops are taking inspiration from regional delicacies and landmarks, creating products such as “stinky tofu coffee” and “lotus coffee.” Photo: Weibo

Other coffee shops have gained internet notoriety for adding unexpected ingredients, such as beef balls, garlic, preserved egg and pickled cabbage.

Satisfying desires for individuality, heritage, nostalgia 

Because these specific product launches rely heavily on novelty, the buzz is often artificial and temporary. However, Guochao — or the integration of traditional Chinese elements in contemporary life — is no passing phase or gimmick. 

Since the pandemic, domestic brands like Li-Ning and Anta have reported surging sales, while “new Chinese” fashion styles and hobbies like stove-boiled tea that pay homage to the past have emerged. Part of Guochao’s lasting relevance has to do with Chinese youth’s craving for something distinct in a globalized world where Western culture is prevalent, says Diliziya.

“The emergence of the Guochao trend offers an ideal avenue to cater to this pursuit, as it deviates from the omnipresent Western influences and presents a refreshing and distinctive alternative,” the Cherry Blossoms consultant tells Jing Daily. “Guochao becomes a potent symbol through which [China’s young generation] can articulate their uniqueness, fostering a profound sense of belonging within their heritage.” 

At the same time, Guochao is driven by real aesthetic and taste preferences as well as nostalgia, says Jacob Cooke, the co-founder and CEO of WPIC Marketing + Technologies.

“If we look at a typical Gen Z consumer, they probably didn’t grow up with coffee in their household and their parents probably aren’t habitual coffee drinkers. In adulthood, they might have adopted a taste preference for coffee as it is enjoyed in Western markets, but they might be very open to blending coffee with flavors they are more familiar with and grew up with. Combined with the nostalgia marketing associated with Guochao, that’s a smart tactic by brands,” Cooke explains.

China’s coffee market has a long runway for growth

The “Sinicization” of coffee culture also shows just how far the caffeinated drink has come in being accepted and popularized. Coffee didn’t really land on Chinese consumers’ radar until 1999, when Starbucks opened its first doors in the country. 

Since then, it has slowly become integrated into people’s daily routine. According to CBNData’s 2023 China Urban Coffee Development report, 87 percent of coffee drinkers in the country drink coffee at least once a week while 25 percent drink at least a cup a day (for comparison, 79 percent of Americans coffee drinkers chug at least two cups a day, per Statista).

Among the top three reasons Chinese consumers drink coffee are to relax, to refresh their minds, and because they like the flavor.

“In Chinese cities, the penetration rate of coffee-serving establishments is so high that it’s now an integral part of the food and beverage scene,” adds Cooke. “The Starbucks on the corner is no longer a foreign novelty because there are simply so many, and there’s now countless local and foreign competitors. That’s a reflection of the coffee consumption rate increasing, especially among young urban professionals.”

“The Starbucks on the corner is no longer a foreign novelty because there are simply so many, and there’s now countless local and foreign competitors. That’s a reflection of the coffee consumption rate increasing, especially among young urban professionals.”

Another reflection of China’s growing reliance on coffee? The trending phrase “Morning C , Evening A” (早C晚A). The term usually refers to taking daily doses of vitamins C and A for skincare, but it has also come to represent the self-medicated routine of overworked office workers: coffee in the mornings, alcohol in the evenings.

By 2025, China’s coffee market is expected to reach $51 billion (369.3 billion RMB), up 21.5 percent from $27.8 billion (200.7 billion RMB) in 2022, states the aforementioned CBNData report. Young and high-income women (those who make over 10,000 RMB a month) constitute the main consumer group for coffee.

Given this, it’s no surprise that luxury brands are starting to partner with local coffee shops to generate traction. Louis Vuitton, for example, teamed up with Manner, Metal Heads, and Plusone last month to launch pop-up bookstores in Shanghai. Other names like Helena Rubenstein and Tesla have also joined forces with Manner to launch creative campaigns that satisfy the eyes and taste buds. 

Louis Vuitton teamed up with Manner this summer to promote its new city guides in Shanghai. Photo: Manner

As China’s coffee industry matures, these local players offer a compelling narrative to Western brands as collaborators.

“These homegrown coffees boast affordability and a captivating array of localized and diverse flavors, swiftly winning over the hearts of the younger generation,” says Diliziya. “Moreover, this flourishing rise of domestic coffee brands has instilled a profound sense of pride among Chinese consumers, affirming the industry’s remarkable growth and promising future.”

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : JingDaily – https://jingdaily.com/chinese-style-coffee-guochao-gen-z/

Tags: China’sentertainmentGuochao
Previous Post

Valentino bets on the pink cult in China via food collaboration

Next Post

How Jay Chou, Blackpink, Roc Nation are using Web3 to orchestrate a new era of fan engagement

Underdogs Czechia take out Serbia in straight sets at Men’s Volleyball World Championship – Volleyball World

Underdogs Czechia take out Serbia in straight sets at Men’s Volleyball World Championship – Volleyball World

September 15, 2025
The Market Isn’t Lagging – It’s Distorted: Why Investors Must Stop Treating the S&P as the Economy’s Crystal Ball – MSN

The Market Isn’t Lagging – It’s Distorted: Why Investors Must Stop Treating the S&P as the Economy’s Crystal Ball – MSN

September 15, 2025

From Spinal Tap II to Ed Sheeran : your complete entertainment guide to the week ahead – The Guardian

September 15, 2025
A multibillion-dollar oil project is impacting locals’ health and livelihood in Uganda – NPR

Multibillion-Dollar Oil Project Threatens Health and Livelihoods of Ugandan Communities

September 15, 2025
Politics chat: Assassination of Charlie Kirk and the rise of political violence – NPR

The Alarming Rise in Political Violence and the Threat Facing Charlie Kirk

September 15, 2025
Washington takes on flawed federal climate report – NewsRadio 560 KPQ

Washington Challenges Key Flaws in Federal Climate Report

September 14, 2025
James Webb telescope’s ‘starlit mountaintop’ could be the observatory’s best image yet — Space photo of the week – Live Science

James Webb Telescope Unveils Stunning ‘Starlit Mountaintop’ – Perhaps Its Most Breathtaking Image Yet

September 14, 2025

Colby College Announces Exciting New $150 Million Science Facility Funded by Anonymous Donor

September 14, 2025
Maine Coon Cat’s Sweet Love Story With Tiny Sphynx Kitty Is Touching Hearts – yahoo.com

Adorable Maine Coon and Tiny Sphynx Share a Heartwarming Love Story

September 14, 2025

Unlocking AI Success: How People, Process, and Technology Form the Ultimate Triangle

September 14, 2025

Categories

Archives

September 2025
MTWTFSS
1234567
891011121314
15161718192021
22232425262728
2930 
« Aug    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (820)
  • Economy (840)
  • Entertainment (21,718)
  • General (17,042)
  • Health (9,884)
  • Lifestyle (855)
  • News (22,149)
  • People (843)
  • Politics (849)
  • Science (16,050)
  • Sports (21,340)
  • Technology (15,822)
  • World (823)

Recent News

Underdogs Czechia take out Serbia in straight sets at Men’s Volleyball World Championship – Volleyball World

Underdogs Czechia take out Serbia in straight sets at Men’s Volleyball World Championship – Volleyball World

September 15, 2025
The Market Isn’t Lagging – It’s Distorted: Why Investors Must Stop Treating the S&P as the Economy’s Crystal Ball – MSN

The Market Isn’t Lagging – It’s Distorted: Why Investors Must Stop Treating the S&P as the Economy’s Crystal Ball – MSN

September 15, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version