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There’s no question Taylor Swift’s Eras Tour has been good for the economy in virtually every city where it’s landed. Like, really good. As the powerhouse singer makes her way through Europe (with Paramore opening) over the summer, she’s even impacting train bookings, which have seen a massive spike for trips such as Zurich to Milan, according to Trainline. Thanks to Swift, gig-jetting has recently reached a feverish pitch, with Priceline reporting searches for hotels in her tour’s cities rising majorly over last year during the same period — with a 1,200 percent jump in Hamburg, Germany, for example.
It doesn’t hurt that there’s a lot of exciting newness in hospitality throughout both perennial hot spots and quieter cities that are now being thrust into Swifties’ consciousness. Because Europe is so easy to get around — remember those trains! — a pilgrimage to see the megawatt singer is also an invitation to explore further. For example, even if you missed her recently in Edinburgh, the Scottish capital is a worthwhile side trip as a slew of hotels are all ultra-attractive newcomers, including 100 Princes Street (100princes-street.com or via priceline.com), the W Edinburgh (marriott.com) and the soon-to-open inland surfing destination Lost Shore Surf Resort.
Here, we round up a dozen of the most beautiful new hotels along Swift’s upcoming European tour dates.
Liverpool, England: June 15
Guestroom at the Halyard Liverpool, Vignette Collection hotel.
IHG Hotels & Resorts
The Halyard Liverpool Hotel: Just opened in March, this IHG Vignette Collection boutique hotel sits in the center of the city’s boho Ropewalks district for easy access to everything, including art, music and bazaars in Victorian warehouses. Charming and lush, the property features plenty of touches that reference the area’s mercantile history, but it’s also perfectly modern with amenities such as Temple Spa night creams and bath oils in the 133 rooms. The Halyard Liverpool, 123 Duke St., rooms from $273/night.
Cardiff, Wales: June 18
Guest room at the Coal Exchange Hotel in Cardiff.
Eden Grove
The Coal Exchange Hotel: This beloved historic Cardiff Bay property reopened in March after an extensive renovation that updated its elegant circa 1880s environs, which include plenty of beautiful chandeliers, mouldings and furnishings. Among the luxurious digs are even sextuple rooms with three king beds ideal for groups of friends journeying en masse to see Swift. The Coal Exchange Hotel, 4-5 Mount Stuart Square, rooms from $600/night, via booking.com or hotels.com.
London, England: June 21, 22 and 23
Guestroom at the Broadwick Soho hotel in London.
Broadwick Soho
Broadwick Soho: One of London’s buzziest — and most flamboyant — new hotels is this independent 57-room entry from November 2023, designed by illustrious Swedish interior designer Martin Brudnizki (Pendry West Hollywood, The Beekman). Its West End location makes it feel like an instant icon and its design references range from Jazz Age to disco era fabulousness with some English quirk. Among eating and drinking outlets there’s a basement-level, modern-meets–classic Italian restaurant and also a top-floor terrace bar, Flute. Broadwick Soho, 20 Broadwick Street, rooms from $757/night, via booking.com.
Guest room at the BoTree London.
The BoTree
The BoTree: Not far from there is butler-staffed The BoTree, which opened in September 2023 with 169 vivid rooms and 30 opulent suites (think Dyson hairdryers, cocktail stations and balconies) all embodying an ethos of conscious luxury. The BoTree, 30 Marylebone Lane, rooms from $839/night, via booking.com and hotels.com.
Guestroom at the 1 Hotel Mayfair.
1 Hotels
1 Hotel Mayfair: When you want to be in the midst of the action but also have the option of a quiet, sustainable retreat there’s this 181-room bolthole where pets are welcome and plastic is not. With theaters, parks and museums all around it, the nearly one-year-old 1 Hotel is a verdant escape with mindfulness programming, a restaurant by a Michelin-approved chef and a comprehensive spa for pampering or downtime before or after the big show. 1 Hotel Mayfair, 3 Berkeley Street, rooms from $829/night, via booking.com and hotels.com.
Guestroom at the art’otel London Hoxton.
Accor
Art’otel London Hoxton: Another appealing new getaway that opened in April with rooftop yoga, art workshops and aqua aerobics. Art’otel London Hoxton, 1-3 Rivington St., rooms from $391/night, via radissonhotels.com and booking.com.
Amsterdam, Netherlands: July 4, 5 and 6
The lobby of the Avani Museum Quarter in Amsterdam.
NH Hotels & Resorts
Avani Museum Quarter Amsterdam: This just-opened hotel combines the best of Amsterdam — a canal-side location in the museum district — with a heavy art influence via Stedelijk Museum to create a unique and colorful atmosphere behind a brick and glass facade. A ‘60s vibe pervades the 163 guest rooms, which are equipped with yoga mats. Perhaps even more enticing: the partnership with Girls Who Magazine that has produced experiences including a street art tour and a standup paddleboard adventure down a canal with stops for pizza and craft beer plus a local swimming spot. Avani Museum Quarter Amsterdam, Hobbemakade 50, rooms from $210/night, via booking.com and hotels.com.
Zurich, Switzerland: July 9 and 10
Guestroom at the Mandarin Oriental Savoy in Zurich.
Mandarin Oriental
Mandarin Oriental Savoy: For ultimate opulence along the tour, there’s Mandarin Oriental Savoy, Zurich, which bowed in December, exactly 185 years after its predecessor, Hotel Baur (which was the first fine hotel in the city). There has been plenty done — in part by Paris-based interior designer Tristan Auer — to make this icon extraordinarily luxurious for 2024, of course. The hotel now comprises 80 rooms and suites, most of which have private terraces or rooftops, plus four venues for dining and drinking, including the rooftop 1838 bar. (The five-star flag also debuted Mandarin Oriental Mayfair in June, perfect for a splurge during the London dates, too. From $1,176/night.) Mandarin Oriental Savoy, Poststrasse 12, rooms from $1,290/night, via booking.com and hotels.com.
Milan, Italy: July 13 and 14
Queen Room bedroom at the Park Hyatt Milano.
Park Hyatt
Park Hyatt Milano: Fresh off a multimillion-dollar renovation, the Park Hyatt Milano debuted its refresh in late March, just in time for its 20th anniversary. Much inspiration for the chic new look came from the nearby legendary Duomo Cathedral, while Milanese architectural details are visible — from the facade to the bright, airy guest rooms. Fine dining is on offer at Pellico 3 Milano. However, the prettiest space may just be Mio Lab Cocktail Bar, where every great night should end. Park Hyatt Milano, Via Tommaso Grossi 1, rooms from $1,745/night, via booking.com and hotels.com.
Munich, Germany: July 27 and 28
The Asaya Spa indoor pool at Rosewood Munich.
Rosewood Hotels
Rosewood Munich: Before last October, Munich hadn’t seen a new luxury hotel in more than a decade, so the Rosewood opening in two Old Town landmark buildings (one a grand aristocratic residence) with interiors by Tara Bernerd & Partners was anticipated, to say the least. The gracious hotel spans 73 generous rooms, 59 suites and five exclusive houses that are sumptuous odes to the Bavarian royal family. See-and-be-seen outlets include an Alpine-esque brasserie and a bar with live music, while the Asaya Spa takes up two floors and offers integrative wellness experiences. Rosewood Munich, Kardinal-Faulhaber-Strasse 1, rooms from $869/night, via booking.com and hotels.com.
Vienna, Austria: August 8, 9 and 10
Rooftop of the Hoxton, Vienna.
Accor
The Hoxton, Vienna: April saw the opening of this property featuring 196 rooms and suites in a notable modernist building from the 1950s, full of bold color, cool lighting and original artwork. In addition to the quirky, retro sleeping quarters, it’s bursting with surprising spaces and highlights, such as a rooftop pool and bar and a basement speakeasy. Fun is on the menu across the three F&B outlets, each one more Instagrammable than the last. The Hoxton, Vienna, Rudolf-Sallinger-Platz 1, rooms from $396/night, via booking.com and hotels.com.
Imperial Riding School, Vienna.
Marriott
Imperial Riding School, Autograph Collection: This May 2024 opening takes its theme and name from its building’s 19th-century origins as the Austro-Hungarian military’s equestrian school. It was later a cinema, and now it’s home to 342 bedrooms that feel contemporary and warm, along with a lush green space in the Garden Palace Harrach’s former orchards. A 4,800-plus square foot wellness area, including an indoor swimming pool, gives guests ample opportunity to relax. Imperial Riding School, Autograph Collection, Ungargasse 60, rooms from $270/night, via booking.com and hotels.com.
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