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    Israel’s Entertainment Industry Is Being Targeted by the Left in Hollywood and the Right at Home – The Wall Street Journal

    Inside the Fierce Clash Shaping Israel’s Entertainment Industry: Hollywood vs. Local Voices

    Offset Is Ready To Finalize Divorce With Cardi B for a Major Reason – Yahoo

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    Israel’s Entertainment Industry Is Being Targeted by the Left in Hollywood and the Right at Home – The Wall Street Journal

    Inside the Fierce Clash Shaping Israel’s Entertainment Industry: Hollywood vs. Local Voices

    Offset Is Ready To Finalize Divorce With Cardi B for a Major Reason – Yahoo

    Offset Poised to Finalize Divorce from Cardi B for a Major Reason

    Beyond the Stage: 8 Performing Arts Centers Driving Entertainment and Education – Livability.com

    Beyond the Stage: 8 Performing Arts Centers Transforming Entertainment and Education

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Charlie Hunnam Reflects on Playing a Serial Killer in Monster: The Ed Gein Story – Yahoo

    Charlie Hunnam Reveals the Dark Challenges of Playing a Serial Killer in Monster: The Ed Gein Story

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

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    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

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    Wisconsin Dairy Leads the Way with Cutting-Edge Technology Systems

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    ENERCON and Biome Join Forces to Revolutionize Wind Turbine Noise Reduction

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    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

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How Amazon Connects With Fans Through Targeted Ad Messages During Thursday Night Football and More

January 12, 2024
in Entertainment
How Amazon Connects With Fans Through Targeted Ad Messages During Thursday Night Football and More
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In a panel titled “Embrace the Power of Fandom to Connect Content and Commerce,” Alexys Coronel, head of U.S. entertainment and telecommunications at Amazon Ads, sat down with Andrew Wallenstein, Variety Intelligence Platform president and chief media analyst, to discuss how brands can connect with fans — and how that relates to Prime Video’s transition to an ad-supported service.

“Once you capture a fan’s interest, they now look to you continue to drive that connection,” Coronel explained to the crowd.

Coronel turned to the lack of toy-sales on the 2018 blockbuster “Jurassic World” franchise to illustrate her point. Despite a massive box office opening, there were no toy sales during the first two weeks of the film’s release. She gave two reasons for this: One, the toys were not ready due to planning challenges and two, there were no collaborative marketing efforts. Since then, she said they have prioritized collaboration across all marketing efforts.

“Anyone who touches a piece of product or content that surrounds a single brand, a character, a franchise, we ask them to come to the table, and we have a collective conversation,” she said.

Delving into the data from a recent survey conducted by Harris Insights & Analytics, Coronel sited that that fans engage with an average of 10 franchises, while family fans engage with an average of 12 franchises. Family fans are greater because they include the interests of other family members. “Customers will reward the brands and the fandoms that they love,” she said.

Pivoting to the news about Prime Video becoming an ad supported service. Coronel revealed thatt Amazon’s expectation is to deliver 115 million unique viewers to their U.S. advertiser community, she said.

“Unless you opt out, you will start enjoying what we believe will be very compelling ad experiences within Prime Video,” she said

For example, Prime Video’s Thursday Night Football viewers will receive differentiated messages based on the customer segment they fall into.

“Maybe it’s a retention for those who are current subscribers, maybe it’s a win back message for those who just lost and maybe it’s an exploratory more branding offering for those you have not engaged with yet,” Coronel said.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Variety – https://variety.com/2024/biz/news/amazon-ad-executive-connecting-with-fans-prime-video-ads-1235867770/

Tags: AmazonConnectsentertainment
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