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    Toni Braxton Is Turning Her Biggest Hits Into Lifetime Movies – Yahoo

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    Toni Braxton Is Turning Her Biggest Hits Into Lifetime Movies – Yahoo

    Toni Braxton Is Turning Her Biggest Hits Into Lifetime Movies – Yahoo

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    Major airline to offer new in-flight entertainment options for passengers – PennLive.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    The Police Made Chart History With This 1979 Hit Nearly 50 Years Ago – Yahoo

    How The Police Changed Music Forever with Their Iconic 1979 Hit Nearly 50 Years Ago

    Good Deed Entertainment Acquires Worldwide Rights To Liza Mandelup’s Documentary ‘Caterpillar’ – Deadline

    Good Deed Entertainment Lands Global Rights to Liza Mandelup’s Captivating Documentary ‘Caterpillar

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

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    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

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    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

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    Court Restricts Protests In Lagos To Freedom, Peace Park

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    A Tech Expo Shows What China Can Make, but Not Who’ll Buy It All – The New York Times

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    Steampunk Metal Oval Technology Sense Sunglasses Personality Handmade Chain Multicolor Sunglasses UV400 – The San Joaquin Valley Sun

    Steampunk Metal Oval Sunglasses with Handmade Multicolor Chain – Bold UV400 Protection and Unique Style

    STELLA Automotive AI Appoints Fred Seidelman as Chief Technology Officer – Yahoo Finance

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    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

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How Aupen Bags Came Out of Nowhere to Become Hollywood’s Hottest Accessory

February 9, 2024
in Entertainment
How Aupen Bags Came Out of Nowhere to Become Hollywood’s Hottest Accessory
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They add, “The designers really wanted [Aupen] to be product- and design-first. The design needs to be strong enough to move commercially, to be on celebrities, and that’s all they have to worry about. They don’t have to worry about, like, their camera angles.”

The relationship between the co-founders, the commercial director and the founding designer, also seem to reflect the principle of Fukinsei: The commercial director, who lives in Singapore, joined forces with his longtime friend, the Brooklyn-based founding designer, to launch the business in 2022. While the designer refined the “Fearless,” each re-edition slightly more seamless, more fluid than the last, the commercial director was toiling away to land the bags in the hands of America’s most conspicuous consumers. Elegant, organic design meets a mastermind in marketing: The perfect balance.

Utilizing the commercial director’s background in luxury fashion marketing (they previously worked at an agency which introduced American and European brands to Asian markets), Aupen is seeking the ever-elusive middle ground between luxury and fast fashion. They applauded Telfar’s “Bag Security Program,” which democratized the drop model, ensuring that everyone who wanted to a buy the Telfar shopper—a.k.a. the “Bushwick Birkin”—could get their hands on one. Similarly, Aupen does not plan to discontinue any styles or issue any limited-edition runs. As long as there is demand, the director says, they will keep producing each collection.

“Aupen is seasonless, and we want it to be inclusive,” they add. “We want people to be able to afford it and have it—not like afford it, and then go resell it.”

Aupen will also be expanding beyond handbags. The brand launched jewelry in late 2023, and have so far found fans in the loyal It girls they’d previously courted, including Dakota Johnson, who was spotted in a pair of “Wave” ($140) earrings while promoting her Saturday Night Live episode earlier this year.

The design collective is ”not following the traditional structure,” says the commercial director, referring to the brutal fashion schedules which have caused so many designers to burn out. “Today the design collective may see a gap in the market for this particular trend that no other brand is doing. But it’s not like they have to follow a runway schedule or fashion week. It’s great because they might have like three SKUs, but we know that these are what [customers] want.”

With more categories in the works—including apparel and shoes—Aupen hopes to find even greater success with its unconventional, “eco-luxury” model. It’s unclear at this point whether the young brand will sink or swim, but clearly, they’re not afraid of a little risk. Or PETA.

Sam Reed is Glamour’s senior entertainment editor.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Glamour – https://www.glamour.com/story/aupen-bags-became-hollywood-hottest-accessory-real-leather

Tags: Aupenentertainmentnowhere
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