* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Tuesday, October 7, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Charlie Hunnam Reflects on Playing a Serial Killer in Monster: The Ed Gein Story – Yahoo

    Charlie Hunnam Reveals the Dark Challenges of Playing a Serial Killer in Monster: The Ed Gein Story

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    Why Taylor Swift Name-Dropped Elizabeth Taylor in Her New Album – Yahoo

    Here’s Why Taylor Swift Dropped Elizabeth Taylor’s Name in Her New Album

    Al Roker Gives Olivia Dean an Unexpected ‘New Job’ on the ‘Today’ Show – Yahoo

    Al Roker Shocks Olivia Dean with an Exciting New Role on the ‘Today’ Show

    Books about the arts and some haunts for a Denton October – Denton Record-Chronicle

    Uncover Artistic Treasures and Spooky Adventures to Experience in Denton This October

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    ARM Institute opens technology project call to speed submarine manufacturing – The Robot Report

    ARM Institute Unveils Cutting-Edge Technology Project to Revolutionize Submarine Manufacturing

    Forget Cowbells. Cows Wear High-Tech Collars Now. – The New York Times

    Ditch the Cowbells: Discover the High-Tech Collars Transforming Cattle Care

    What the Recent Price Surge Means for Figure Technology Solutions After SEC Settlement – Yahoo Finance

    What the Recent Price Surge Reveals About Figure Technology Solutions Following SEC Settlement

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    A Tech Expo Shows What China Can Make, but Not Who’ll Buy It All – The New York Times

    Inside China’s Tech Expo: Cutting-Edge Innovations Face Uncertain Demand

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Charlie Hunnam Reflects on Playing a Serial Killer in Monster: The Ed Gein Story – Yahoo

    Charlie Hunnam Reveals the Dark Challenges of Playing a Serial Killer in Monster: The Ed Gein Story

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    Why Taylor Swift Name-Dropped Elizabeth Taylor in Her New Album – Yahoo

    Here’s Why Taylor Swift Dropped Elizabeth Taylor’s Name in Her New Album

    Al Roker Gives Olivia Dean an Unexpected ‘New Job’ on the ‘Today’ Show – Yahoo

    Al Roker Shocks Olivia Dean with an Exciting New Role on the ‘Today’ Show

    Books about the arts and some haunts for a Denton October – Denton Record-Chronicle

    Uncover Artistic Treasures and Spooky Adventures to Experience in Denton This October

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    ARM Institute opens technology project call to speed submarine manufacturing – The Robot Report

    ARM Institute Unveils Cutting-Edge Technology Project to Revolutionize Submarine Manufacturing

    Forget Cowbells. Cows Wear High-Tech Collars Now. – The New York Times

    Ditch the Cowbells: Discover the High-Tech Collars Transforming Cattle Care

    What the Recent Price Surge Means for Figure Technology Solutions After SEC Settlement – Yahoo Finance

    What the Recent Price Surge Reveals About Figure Technology Solutions Following SEC Settlement

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    A Tech Expo Shows What China Can Make, but Not Who’ll Buy It All – The New York Times

    Inside China’s Tech Expo: Cutting-Edge Innovations Face Uncertain Demand

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Entertainment

How do ‘norms perceptions’ relate to meat consumption habits?

February 2, 2024
in Entertainment
How do ‘norms perceptions’ relate to meat consumption habits?
Share on FacebookShare on Twitter

What we eat, when we eat, and where we eat is, like many other behaviours throughout our lives, influenced by our perceptions of what is normal. Our social norms are guided by the behaviour of others, which shapes how we feel we should act and what we should eat. Our personal norms, on the other hand, reflect the norms we believe we should follow – they are, in a sense, ‘internalised social norms.’

Norm perceptions around meat can be complex, and may vary dramatically. In the current climate, perceptions around meat​ linked to climate change and animal suffering​ are becoming more widespread as vegetarian and vegan markets grow, and yet cultural norms around eating meat are still fairly pervasive across many contexts. Thus, what people perceive as normal differs from group to group, and from individual to individual.

A new study​, published by the journal Appetite, looks into how one’s level of meat consumption can influence how they perceives norms. Using a sample of 1205 UK participants, it assessed how people viewed norms around eating meat.  

“Consumers are sensitive to what others do and find appropriate. But what we found is that what people find normal and appropriate in terms of eating meat differs across contexts and meat consumer groups,” Sofia Wolfswinkel, one of the researchers, told FoodNavigator.

Different consumption habits ​

The sample was split into four types of participant. Meat lovers consisted of 33% of the sample, and ate a relatively large amount of red and white meat, relatively low amount of fish, and close to no meat substitutes.

Next came exceeders, who consisted of 8.5% of the sample, and ate the highest amount of red and white meat and fish, and more meat substitutes than the meat lovers (a similar amount to flexitarians).

Thirdly, there were the flexitarians, accounting for 13.1%, consuming the lowest amount of red and white meat and a higher level of meat substitutes than meat lovers.

Finally, moderates accounted for 45.3%, consumed similar levels of red and white meat to flexitarians, but almost no meat substitutes.

Perceiving norms ​

The consumers’ meat consumption habits affected how they perceived meat consumption norms. For example, flexitarians perceived the weakest descriptive norm (social norms relating to the perception of what is typically done) towards meat consumption compared with meat lovers, moderates and exceeders.

Meat lovers and exceeders, however, perceived the strongest injunctive norm (social norms which proscribe how to behave) towards meat consumption, with flexitarians having the weakest. They also had the weakest personal norms favouring meat consumption.

Conversely, flexitarians had the strongest norm perceptions around the avoidance of meat, with meat lovers and exceeders showing the weakest.

Flexitarians showed the strongest dynamic norm perception (the perception of a norm changing over time) towards meat consumption, and meat lovers had the weakest. This means that flexitarians perceived norms around meat consumption changing more than did meat lovers.  

Overall, norms favouring meat consumption were consistently perceived as stronger among exceeders and meat lovers, compared to flexitarians and moderates.

GettyImages-1372442270Like the supermarket, the restaurant was considered a place where meat consumption was normal. Image Source: DjelicS/Getty Images

The study also assessed the contexts which favoured norms around meat consumption and which did not. For example, descriptive norms found that meat consumption was significantly favoured in a restaurant or supermarket context over a worksite cafeteria context. In fact, injunctive norms and personal norms both found that meat consumption in a supermarket was perceived as significantly more normal than restaurant or worksite cafeteria.

For all consumer groups except flexitarians, descriptive norms favouring meat consumption was strongest in the supermarket and restaurant setting, and weakest in the worksite cafeteria. The supermarket was consistently either the strongest or one of the strongest for injunctive norms and personal norms across the groups as well. The worksite cafeteria, on the other hand, consistently had the weakest norm perceptions linked to eating meat, across descriptive, injunctive and personal norms.

“Food environments such as the supermarket and restaurant are, generally speaking, characterized by a high availability of meat products and options. Previous studies have shown that this availability may communicate that eating meat is normal in the same way as seeing other people eat or choose meat does. Plus, a higher availability of meat may also increase the opportunity to see others choosing meat.” Wolfswinkel told us.

“The food industry might want to play into this by experimenting with more plant-based or vegetarian supply in settings such as the worksite cafeteria where eating meat is considered less normal. Or enhancing this further by setting plant-based and vegetarian options as the default choice.”

Meat substitute norms ​

While there was certainly a strong correlation between meat consumption and norm perceptions around it, the study also picked up that meat substitute consumption didn’t necessarily align with norms around meat reduction.

For example, exceeders and flexitarians consumed a similar amount of meat substitutes. However, while flexitarians had strong norm perceptions around meat reduction, exceeders did not. Meat lovers and moderates both presented no meat substitute consumption, although moderates perceived dynamic norms favouring meat reduction more than meat lovers.

Even meat consumption itself didn’t necessarily align with norms. Flexitarians had the strongest norm perception towards meat reduction, yet consumed a similar amount of meat to moderates.

Sourced From: Appetite
‘How perceptions of meat consumption norms differ across contexts and meat consumer groups’
Published on: 23 January 2024
Doi: https://doi.org/10.1016/j.appet.2024.107227
Authors: S. Wolfswinkel, S. Raghoebar, H. Dagevos, E. de Vet, M. P. Poelman

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : FoodNavigator – https://www.foodnavigator.com/Article/2024/02/01/Norm-perceptions-around-meat-differ-across-consumer-groups?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS

Tags: 'normsentertainmentperceptions'
Previous Post

‘Wellness is a luxury for certain consumers,’ NIQ shares how Ozempic, protein, clean labels are motivating consumers in 2024

Next Post

Fermentation-based stevia with ‘cleaner, sugar-like profile’ wins EFSA safety nod

Latino leaders explore the role community organizing can play in national politics – OSV News

Latino Leaders Unite to Harness Community Organizing for National Political Impact

October 7, 2025
Ecology blazing the trail for more clean energy projects – Washington State Department of Ecology (.gov)

How Ecology is Powering the Shift to a Greener Energy Future

October 7, 2025
Penn State Brandywine Earth sciences professor earns two national awards – Penn State University

Penn State Brandywine Earth sciences professor earns two national awards – Penn State University

October 7, 2025
UNESCO and CODATA launch resources on open science for crisis response – unesco.org

UNESCO and CODATA Launch Innovative Open Science Tools to Enhance Crisis Response

October 7, 2025
New Engen Report Identifies Key Trends and Winning Strategies for Active Lifestyle Brands in 2025 and Beyond – Fitt Insider

New Engen Report Identifies Key Trends and Winning Strategies for Active Lifestyle Brands in 2025 and Beyond – Fitt Insider

October 7, 2025
ARM Institute opens technology project call to speed submarine manufacturing – The Robot Report

ARM Institute Unveils Cutting-Edge Technology Project to Revolutionize Submarine Manufacturing

October 7, 2025
Seahawks’ defensive depth being challenged as injuries stack up – FOX Sports

Seahawks’ defensive depth being challenged as injuries stack up – FOX Sports

October 7, 2025
World Mental Health Day Festival and gala set for this week in NYC – MSNBC News

World Mental Health Day Festival and gala set for this week in NYC – MSNBC News

October 6, 2025
Green economy means jobs for NJ, report says – NJ Spotlight News

Green economy means jobs for NJ, report says – NJ Spotlight News

October 6, 2025
Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

October 6, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (855)
  • Economy (875)
  • Entertainment (21,749)
  • General (17,453)
  • Health (9,917)
  • Lifestyle (888)
  • News (22,149)
  • People (877)
  • Politics (887)
  • Science (16,086)
  • Sports (21,376)
  • Technology (15,856)
  • World (858)

Recent News

Latino leaders explore the role community organizing can play in national politics – OSV News

Latino Leaders Unite to Harness Community Organizing for National Political Impact

October 7, 2025
Ecology blazing the trail for more clean energy projects – Washington State Department of Ecology (.gov)

How Ecology is Powering the Shift to a Greener Energy Future

October 7, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version