* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Monday, May 12, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Dan Spilo Out at Industry Entertainment After Incident on Set of Alan Ritchson Movie (Exclusive) – The Hollywood Reporter

    Dan Spilo Exits Industry Entertainment Following Controversial Incident on Set of Alan Ritchson Film

    John Legend Says He’s Shocked by Ye’s ‘Descent’ Into ‘Antisemitism’ and ‘Anti-Blackness’ – Yahoo

    John Legend Expresses Shock Over Ye’s Troubling Descent into Antisemitism and Anti-Blackness

    Free Flowin’ Fest brings entertainment to Pascagoula’s Beach Park – WLOX

    Experience the Excitement: Free Flowin’ Fest Lights Up Pascagoula’s Beach Park!

    ‘Experimental entertainment venue’ sets sights on Austin area – MySA

    ‘Experimental entertainment venue’ sets sights on Austin area – MySA

    Taylor Swift’s team calls subpoena in Blake Lively-Justin Baldoni case ‘tabloid clickbait’ – Yahoo

    Taylor Swift’s Team Slams Subpoena in Blake Lively-Justin Baldoni Case as ‘Tabloid Clickbait

    The Weeknd made the apocalypse sexy at his 2025 tour launch in Arizona – Yahoo

    The Weeknd Turns Up the Heat at His 2025 Tour Launch in Arizona!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Arkansas Tech Univeristy-Ozark collision repair technology program re-accredited – Northwest Arkansas Democrat-Gazette

    Arkansas Tech University-Ozark’s Collision Repair Technology Program Earns Re-Accreditation!

    Top Chief Technology Officers to Watch in 2025: SMX’s Anthony Vultaggio – WashingtonExec

    Top Chief Technology Officers to Watch in 2025: SMX’s Anthony Vultaggio – WashingtonExec

    Well completions per location more than double in Lower 48 states as technology advances – U.S. Energy Information Administration (EIA) (.gov)

    Revolutionizing Oil Production: Lower 48 States See Doubling of Well Completions Thanks to Technological Breakthroughs!

    Officials announce massive project that could reshape electric vehicle technology: ‘This is exactly the type of investment that will help us grow the economy’ – Yahoo Finance

    Game-Changer Ahead: Major Investment Set to Transform Electric Vehicle Technology and Boost the Economy!

    Federal agents raid Dymeng Technology Solutions in St. Augustine – Action News Jax

    Federal Agents Storm Dymeng Technology Solutions in St. Augustine: What You Need to Know

    SoundHound’s Amelia 7.0 Platform Delivers Agentic AI With Category Leading Voice Technology – Business Wire

    Unleashing the Future: SoundHound’s Amelia 7.0 Revolutionizes Voice Technology with Agentic AI

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Dan Spilo Out at Industry Entertainment After Incident on Set of Alan Ritchson Movie (Exclusive) – The Hollywood Reporter

    Dan Spilo Exits Industry Entertainment Following Controversial Incident on Set of Alan Ritchson Film

    John Legend Says He’s Shocked by Ye’s ‘Descent’ Into ‘Antisemitism’ and ‘Anti-Blackness’ – Yahoo

    John Legend Expresses Shock Over Ye’s Troubling Descent into Antisemitism and Anti-Blackness

    Free Flowin’ Fest brings entertainment to Pascagoula’s Beach Park – WLOX

    Experience the Excitement: Free Flowin’ Fest Lights Up Pascagoula’s Beach Park!

    ‘Experimental entertainment venue’ sets sights on Austin area – MySA

    ‘Experimental entertainment venue’ sets sights on Austin area – MySA

    Taylor Swift’s team calls subpoena in Blake Lively-Justin Baldoni case ‘tabloid clickbait’ – Yahoo

    Taylor Swift’s Team Slams Subpoena in Blake Lively-Justin Baldoni Case as ‘Tabloid Clickbait

    The Weeknd made the apocalypse sexy at his 2025 tour launch in Arizona – Yahoo

    The Weeknd Turns Up the Heat at His 2025 Tour Launch in Arizona!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Arkansas Tech Univeristy-Ozark collision repair technology program re-accredited – Northwest Arkansas Democrat-Gazette

    Arkansas Tech University-Ozark’s Collision Repair Technology Program Earns Re-Accreditation!

    Top Chief Technology Officers to Watch in 2025: SMX’s Anthony Vultaggio – WashingtonExec

    Top Chief Technology Officers to Watch in 2025: SMX’s Anthony Vultaggio – WashingtonExec

    Well completions per location more than double in Lower 48 states as technology advances – U.S. Energy Information Administration (EIA) (.gov)

    Revolutionizing Oil Production: Lower 48 States See Doubling of Well Completions Thanks to Technological Breakthroughs!

    Officials announce massive project that could reshape electric vehicle technology: ‘This is exactly the type of investment that will help us grow the economy’ – Yahoo Finance

    Game-Changer Ahead: Major Investment Set to Transform Electric Vehicle Technology and Boost the Economy!

    Federal agents raid Dymeng Technology Solutions in St. Augustine – Action News Jax

    Federal Agents Storm Dymeng Technology Solutions in St. Augustine: What You Need to Know

    SoundHound’s Amelia 7.0 Platform Delivers Agentic AI With Category Leading Voice Technology – Business Wire

    Unleashing the Future: SoundHound’s Amelia 7.0 Revolutionizes Voice Technology with Agentic AI

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Entertainment

How to get the Y2K revival right

October 5, 2023
in Entertainment
How to get the Y2K revival right
Share on FacebookShare on Twitter

When Nicola Brognano joined Blumarine as creative director in 2020, few were looking to the Italian label to lead the way in new trends. Founded in Capri in 1977 by Anna Molinari, the brand had declined from its late 1990s and early 2000s heyday before being acquired by Italian entrepreneur Marco Marchi in 2019. 

But just three years after Brognano’s first collection for the brand, Blumarine has become a Gen Z staple, with its Y2K-inspired butterfly tops and Hello Kitty collabs finding fans among TikTokers hungry for early 2000s nostalgia. Fellow Italian label Diesel went through a similar revival when Glenn Martens joined the label in 2020 and brought back early 2000s oversized denim and indie sleaze to the struggling brand. 

“Diesel a few years ago, no one was talking about it. You could only find the brand in some outlets. And it’s exactly the same for Blumarine,” says Laura Darmon, buying director for Shanghai concept store ENG. Blumarine is now one of the store’s top-selling brands.   

And brands are going further than just updating early 2000s aesthetics. They’re reviving specific products from the era: This spring, Marc Jacobs revived the Stam bag first launched in 2005, while last month Lanvin announced the return of the ballet flat first popularized by former creative director Alber Elbaz in the early 2000s.

After being discontinued in 2013, Marc Jacobs’ Stam bag is back. Photo: Marc Jacobs

“A reissue of a specific product reignites interest in the DNA of a brand, and educates a new generation on that brand’s story and history,” says Laura Baker, co-founder of multi-brand boutique ESSX, which opened in New York’s Lower East side earlier this year. 

But that doesn’t mean reviving a product or aesthetic from the early 2000s means instant success. Brands looking to tap into past success instead would be wise to connect today’s consumers to the cultural context that made those items so successful in the past, and can make them still feel relevant today.  

“The risk of a re-issue is that if the full story is not told of that product’s heritage and relevancy, and communicated properly via a fresh marketing story, then the reissue can feel tokenistic and not properly representative,” Baker adds.

“The risk of a re-issue is that if the full story is not told of that product’s heritage and relevancy, and communicated properly via a fresh marketing story, then the reissue can feel tokenistic and not properly representative.”

Y2K for a new generation

One of the best-selling items at ESSX, according to Baker, is an American Idol-inspired tee from New York designer Aris Tatalovich. The store’s young consumer base may not be old enough to remember the show’s debut in 2002, but they still crave authentic representations of the era. 

“We have been very conscious of bringing in vintage pieces from the Y2K era, because it performs so well with the young audience we cater to here,” adds Baker. 

Darmon, too, sees young club kids in Shanghai wearing vintage Spice Girls tees, but new pieces and brands can just as easily scratch that throwback itch, she says. 

Take Blumarine’s denim butterfly top, a clear homage to Mariah Carey’s bedazzled Ungaro top of 1997. On contemporary stars like Dua Lipa, those items look fresh and relevant to young consumers — including those who may have even known Blumarine existed. 

“For young consumers, I think they really see it as something new in a way,” says Darmon. “It is really really selling, like Diesel and Blumarine are some of our top brands in China.”  

Blumarine’s recent revival under Brognano has also helped young consumers connect with old products from the brand — even those that are no longer available. Earlier this year, TikTokers started DIYing versions of the sparkly Blumarine dress Brittany Murphy wore in the 2003 film Uptown Girls. 

@vionacouture i always wanted to wear the iconic uptown girls dress and i did for my 26th birthday✨ #uptowngirls #design #fashion #smallbusiness #vionacouture #fyp #trending #viral ♬ Collide (sped up) – Justine Skye

A tale of two brands

Marc Jacobs, after falling out of the height of fashion for the past few years, has had a field day tapping into Y2K nostalgia. To revive the Stam bag, the brand tapped Paris Hilton and the bag’s namesake model Jessica Stam to front a nostalgic campaign. Heaven, the diffusion line Jacobs launched in 2020, released a Clueless-meets-Mean Girls campaign starring Alicia Silverstone last month. In 2021, the brand released a capsule collection in homage to The Virgin Suicides, Sofia Coppola’s 1999 directorial debut. 

Those releases tap into not only the products of the time, but the cultural context as well, giving today’s consumers a touch point to Marc Jacobs at its peak. “[Marc Jacobs’] brand was essentially born in the Y2K era, so it makes sense to reissue items now,” says Baker. 

Clueless star Alicia Silverstone stars in Heaven by Marc Jacobs’ latest campaign. Photo: Heaven by Marc Jacobs

Lanvin, founded in 1889, has a far different heritage than Marc Jacobs. But the brand also had its own heyday in the early 2000s to 2010s, making the reissue of its ballet flat a seemingly perfect revival product, especially given the balletcore craze that has made ballet flats from Miu Miu and Sandy Liang bestsellers. 

Then-creative director Elbaz conceived of the ballet flat for Lanvin when he gave models ballet shoes to protect their feet during fittings in 2002, and later collaborated with ballet shoe manufacturer Repetto before launching the in-house shoe. The ease of the scrunched ballet flat underscored his vision of raw-edged but comfortable glamor; in 2010, Elbaz allowed models to walk in flats when the high heels he’d prepared for the runway were deemed too towering. 

But none of that storytelling or heritage is present in Lanvin’s social media campaign or e-commerce page for the ballet flats. Elbaz, widely beloved by critics and consumers, was abruptly fired from the brand in 2015. The designer passed away from Covid-19 in 2021. 

The brand is now without a creative director since Bruno Sialelli departed in April of this year. Rather than hiring a full-time replacement, Lanvin announced rapper Future as guest creative director for its Lanvin Labs initiative. Darmon is skeptical of such a strategy and sees the celebrity appointment as risky for a brand with Lanvin’s heritage. “For me, it’s just saying that right now you don’t need that much creativity. You just need followers,” she says.

It remains to be seen how successful the strategy will be, but Future tapped into a different kind of nostalgia for his Lanvin showing at the recently concluded Paris Fashion Week. Going against the Y2K revival of the ballet flat, his collection focused on the 1920s era with fringed hems and column shapes in a lowkey showing. 

The Y2K trend will slow down eventually as the look becomes oversaturated and consumers discover other eras — like the 1920s or even the 2020s one day. But there’ll always be nostalgia and revival for some version of the past. 

“All fashion is repeated and borrowed. Nothing is truly original nowadays,” says Baker.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : JingDaily – https://jingdaily.com/getting-y2k-revival-right-blumarine-lanvin/

Tags: entertainmentRevivalRight
Previous Post

The luck factor: Chinese youth embrace digital prayers and lucky charms in tough times

Next Post

China’s ‘Super Golden Week’ breaks records amid mounting economic challenges

Stable isotope ecology of Quaternary cervid and bovid species in Southeast Asia with implications for wildlife conservation – Nature

Unraveling the Secrets of Southeast Asia’s Quaternary Deer and Bovids: Insights for Wildlife Conservation

May 12, 2025
College Credits: Arlington Heights Student Teaches Science At Carthage – Patch

Arlington Heights Student Inspires Future Scientists Through Teaching at Carthage

May 12, 2025
National Science Foundation faces lawsuit over 15% indirect research cap – Higher Ed Dive

National Science Foundation Sued Over Controversial 15% Cap on Indirect Research Costs

May 12, 2025
Tamil actor Silambarasan shares his fitness advice for maintaining healthy lifestyle at 42: ‘Avoid heavy meals at night’ – Hindustan Times

Unlocking Ageless Vitality: Silambarasan’s Top Fitness Tips for a Healthy Lifestyle at 42!

May 12, 2025
Brazil signs Real Madrid coach Carlo Ancelotti ahead of 2026 World Cup – FOX Sports

Brazil Welcomes Real Madrid’s Carlo Ancelotti as Head Coach for 2026 World Cup!

May 12, 2025
Japan’s Sputtering Economy Likely Stalled Before Trump’s Tariffs – Bloomberg.com

Japan’s Economy Hits a Standstill: The Impact of Trump’s Tariffs

May 12, 2025
Dan Spilo Out at Industry Entertainment After Incident on Set of Alan Ritchson Movie (Exclusive) – The Hollywood Reporter

Dan Spilo Exits Industry Entertainment Following Controversial Incident on Set of Alan Ritchson Film

May 12, 2025
Pregnancy Health Problems Increase Kids’ Blood Pressure – U.S. News & World Report

How Pregnancy Health Issues Can Impact Your Child’s Blood Pressure

May 12, 2025
State lawmakers criticize Gov. Hochul’s policy-laden budget strategy – Spectrum News

State Lawmakers Take Aim at Gov. Hochul’s Controversial Budget Strategy

May 12, 2025
Arkansas Tech Univeristy-Ozark collision repair technology program re-accredited – Northwest Arkansas Democrat-Gazette

Arkansas Tech University-Ozark’s Collision Repair Technology Program Earns Re-Accreditation!

May 12, 2025

Categories

Archives

May 2025
MTWTFSS
 1234
567891011
12131415161718
19202122232425
262728293031 
« Apr    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (603)
  • Economy (615)
  • Entertainment (21,527)
  • General (15,214)
  • Health (9,657)
  • Lifestyle (620)
  • News (22,149)
  • People (617)
  • Politics (622)
  • Science (15,837)
  • Sports (21,124)
  • Technology (15,605)
  • World (605)

Recent News

Stable isotope ecology of Quaternary cervid and bovid species in Southeast Asia with implications for wildlife conservation – Nature

Unraveling the Secrets of Southeast Asia’s Quaternary Deer and Bovids: Insights for Wildlife Conservation

May 12, 2025
College Credits: Arlington Heights Student Teaches Science At Carthage – Patch

Arlington Heights Student Inspires Future Scientists Through Teaching at Carthage

May 12, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version