New York Fashion Week’s Spring 2024 showcase ends tomorrow. In the Big Apple, brand collab news includes Rimowa and Tiffany sneakily revealing their upcoming co-branded launch via an exhibition at the Chelsea Factory, Naomi Campbell debuting her unforeseen Pretty Little Thing collection, and Jean Paul Gaultier (JPG) collaborating with Knwls on an Instagram hit.
Tuesday’s issue of Collabs & Drops analyzes that viral collaboration, along with a debut drop from Asics collaborator Kiko Kostadinov and Los Angeles gallery Morán Morán’s Otto 958 project, and a hit from New York Fashion Week’s Palomo Spain x Bimba Y Lola.
Read on for our verdict and subscribe here to receive this news to your inbox every Tuesday.
Jean Paul Gaultier (JPG) x Knwls
The 42-piece collection by Jean Paul Gaultier x Knwls has been a hit across global social platforms. Photo: Jean Paul Gaultier
Details: Clothing capsule, September 8
Social context: The first joint Instagram post about the collection has attracted 29,000 likes so far. On TikTok, JPG x Knwls has 4.8 million views.
Verdict:
Knwls creatively presents its identity on a blank slate using JPG’s house signature elements such as corsetry, mesh, and screen-printed designs.
The brands already share similar aesthetics, both catering to the noughties fashion resurgence with a sultry twist.
Driving engagement for the collaboration, stars such as music artists Doja Cat and Ice Spice attended the party held to promote the partnership during New York Fashion Week.
Asics x Otto 958
Debuting for Fall/Winter 2023, Otto 958 has joined Asics as an evolution of long-term cult collaborator Kiko Kostadinov. Photo: Otto 958
Details: Two Gel-Flexkee sneaker designs, September 14
Social context: Asics x Otto 958 has 3 million views on TikTok.
Verdict:
Building on the cult popularity of Kiko Kostadinov’s consistent collaborations with Asics, the designer has joined forces with Los Angeles art gallery Morán Morán to create the Otto 958 fashion project.
The two Gel-Flexkees combine the noughties fashion resurgence, football culture, and the ironically ugly yet high-tech designs that Kostadinov is known for.
Launching on September 8 via Otto 958 in the US, they sold out within minutes, and are already listed on eBay for more than double the original retail price.
Palomo Spain x Bimba Y Lola — Clothing and accessories, October 2023
A NYFW highlight for many: Bimba Y Lola x Palomo Spain. Photo: Bimba y Lola
Details: Clothing and accessories, October 2023
Social context: So far on TikTok, #bimbaypalomo has generated 65,200 views.
Verdict:
Both hailing from Spain, the labels are able to further leverage their nationality and embrace Spanish fashion design via this collab.
Palomo Spain is able to connect with a more mainstream consumer base by partnering with Bimba Y Lola, which boasts a following of 1.7 million on Instagram. In return, Bimba Y Lola had the opportunity to present at NYFW, and explore higher-end offerings.
Praised as one of the “best collections to come out of NYFW ever,” by one fashion critic, Palomo Spain’s show has been a highlight for many, foreshadowing great sales for this collection.
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