Following Keke Palmer’s debut performance of her new single “Ungorgeous,” at the 2023 BET Soul Train Awards, the actress and singer has released a new music video for another track.
The multifaceted boss lady dropped the visual for “Serious,” on Monday (Nov. 27), where she shows the result of a tumultuous relationship between her and lover, portrayed by actor Moriah Johnson.
In the Billie Woodruff-directed video, Palmer goes from being dumped roadside by her man, to sitting him down for an interrogation before she drags his weightless body.
“I wrote Serious for the Deluxe album as a universal anthem about celebrating your self-worth and not settling for less,” she stated about the Kenneth ‘KP’ Paige-produced track in a press release. “It’s a testament to knowing what it means to choose yourself and live in that truth.”
She sings, “You don’t ever read the signs/ Maybe you should analyze/ You always puttin’ up a fight/ ‘Cause you can’t see past what’s in front of you/ And you don’t do the things that I want you to/ I made it so easy/ It don’t gotta be this difficult/ Why you make it difficult?”
The track is set to live on her new visual album Big Boss: Deluxe, which also boasts titles, “Assets,” “Crazy Things” and the aformentioned “Ungorgeous.”
Big Boss: Deluxe marks the Nope actress’ directorial debut on the music side. The album “chronicles her inspiring journey as a young woman from Chicago, facing immense challenges in the male-dominated music industry,” with hope to “encourage listeners to embrace self-love, faith, and determination.”
The LP is available on Palmer’s digital network, KeyTV and all music streaming platforms now.
Check out the music video for “Serious” above and stream Big Boss: Deluxe below.
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