“What we’re doing now will be in the history books of Latin music.”
Yng Lvcas, Jesus Gonzalez, Peso Pluma, Adelaido “Payo” Solís and Juan Javier Cantu at Billboard Latin Music Week held at Faena Forum on October 3, 2023 in Miami Beach, Florida.
Romain Maurice for Billboard
Peso Pluma, Yng Lvcas and Grupo Frontera have many common denominators. All have embraced collaborations, all represent and comprise a new generation of hitmakers and all are fueling the new Mexican music revolution.
On Tuesday (Oct. 3), Peso, Yng Lvcas and Adelaido “Payo” Solís and Juan Javier Cantú of Grupo Frontera gave insight into their rapidly ascending careers during The New Mexican Music Revolution panel at the Billboard Latin Music Week 2023, presented by BMI.
“The Mexican music industry has united and we’ve left pride or jealousy behind to really allow us to advance and show you what our genre is all about,” Peso Pluma said early on about the importance of collaborations in the genre. Collaborations have been key to growing the genre on a global level in the past few years. Peso and Yng Lvcas collaborated on “La Bebe (Remix),” which peaked at No. 11 on the Billboard Hot 100. Grupo Frontera and Peso’s “Tulum” peaked at No. 6 on the Hot Latin Songs chart.
“I’ve collaborated with emerging artists because I have to help other artists, we’re Mexican and we may not be best friends but coming together makes us stronger,” says Yng Lvcas. Adds Solís about collaborations, “We first met Peso at a Spotify party in Mexico City and then we both had just gotten our first hit and we went our separate ways but life is a circle and we crossed paths again later in life.”
Frontera also scored a major collaboration earlier this year when they sang “Un x100to” with Bad Bunny which, they revealed, they had no idea it was Bunny who was jumping on the song. And when the Puerto Rican hitmaker appeared on the set to record the music video with him, Solís’ first thought was “he was a tall, handsome man. I was like ‘Is it really him?’”
Reflecting on the evolution and the growth of the genre today and the mainstream spotlight its received, Peso adds: “It’s very cool to share moments with people that we used to listen to as kids and that have influenced us,” he explains when asked about working with A$AP Rocky. “But that’s something that will happen more often in the genre. We’re now taking this music global, which were able to do because of unity, has others looking at us now. What we’re doing now will be in the history books of Latin music.”
Celebrated for more than 30 years, the 2023 edition of Latin Music Week includes a Superstar Q&A with Shakira; the Legends on Legends chat with Chencho Corleone and Vico C; Making the Hit Live! with Carin León and Pedro Capó; a panel with RBD’s Christian Chávez, Christopher von Uckermann, and Maite Perroni; Superstar Songwriter discussion with Edgar Barrera and Keityn, among many other panels, Q&As and workshops. See the ultimate Latin Music Week guide here. This year’s Latin Music Week, taking place Oct. 2-6, also includes showcases by Peso Pluma, Mike Bahía and Greeicy, DannyLux and Fonseca, to name a few. Check out the dates and times for the showcases throughout the week here.
Official partners of the 2023 Billboard Latin Music Week include AT&T, Cheetos, CN Bank, Delta Air Lines, Lexus, Netflix, Michelob ULTRA and Smirnoff.
Latin Music Week coincides with the 2023 Billboard Latin Music Awards ceremony, which will broadcast live from the Watsco Center in Coral Gables, Fla., on Thursday (Oct. 5) and will air on Telemundo. It will also broadcast simultaneously on Universo, Peacock, the Telemundo App, and throughout Latin America and the Caribbean on Telemundo Internacional.
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