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Tokyo, Japan – WEBWIRE – Wednesday, October 11, 2023
With the aim to transform into a BEV brand, Lexus world premieres its concept model lineup at the first-ever JAPAN MOBILITY SHOW 2023A sustainable vision for the “future of cars” will be shown inside a booth featuring stunning traditional Japanese craftsmanship and exhibits highlighting electrification and AI technology used in next-generation BEVs“Lexus Electrified VR Experience” will simulate a virtual driving experience that aligns with Lexus’s customer-centric approach and connection to society
Lexus will exhibit at the first-ever JAPAN MOBILITY SHOW 2023 from October 26 to November 5 under the theme “Discover a future you can’t wait to navigate!”
The Lexus booth theme will be “Pushing the Boundaries of the Electrified Experience” and will debut its next-generation battery electric vehicle (BEV) concept model lineup, with the aim of transforming into a BEV brand by 2035. The booth prominently features the use of traditional Japanese aesthetics and environmentally friendly, sustainable bamboo material, expressing the brand’s commitment to achieving a carbon-neutral society.
In addition to the concept models, VR driving simulators “Lexus Electrified VR Experience” will allow visitors to experience a future world of driving where electrification and AI technologies help cater to individual customer needs and connect with society. Show guests will have the opportunity to fully engage in a VR-exclusive setting, enabling them to encounter the personalized driving experience and enhanced lifestyle that Lexus is committed to delivering.
Press conference is scheduled on press day at 10:30 a.m. Wednesday, Oct. 25, at the Lexus booth.
The press conference can be viewed from the following URL
URL：https://global.toyota/jp/newsroom/lexus/39888236.html
Show to be held at Tokyo Big Site (Koto-ku, Tokyo); Oct. 26-27: Special Invitational Days; Oct. 28-Nov. 5: Open to the general public.
Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing connected, automated, shared and electrified technologies, we also remain true to our Guiding Principles and many of the United Nations’ Sustainable Development Goals to help realize an ever-better world, where everyone is free to move.
SDGs Initiatives: https://global.toyota/en/sustainability/sdgs/
The Press Release relates to SDG 9, 13
ABOUT LEXUS
Lexus launched in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world’s first luxury hybrid and has since sold over 2.66 million hybrid vehicles including HEVs, PHEVs, and BEVs. (as of the end of August 2023)
A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its lineup to meet the needs of the next generation of global luxury guests and is currently available in over 90 countries/regions worldwide.
Lexus associates/team members across the world are dedicated to crafting amazing experiences that are uniquely Lexus, and that excite and change the world.
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