-The long-form YouTube docu-series launches ahead of the return of the 2023/24 Women’s Super League season live on Sky Sports
-Available on the Sky Sports YouTube channel, Sky Sports Editions is a blend of sport, fashion, lifestyle and culture, centred around the biggest stars of women’s sport
-Lionesses’ World Cup captain and Chelsea star Millie Bright discusses her family, relationship with Emma Hayes and her mental health on and off the pitch
WEBWIRE – Saturday, September 30, 2023
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Sky Sports Editions is a brand new long-form YouTube series that tells the must-know stories of elite sportswomen in a way that’s unique to them, as they are given the chance to style and direct their very own cover shoot.
The series gives a candid access-all-areas look at some of the biggest personalities and change-makers in women’s sport. Each episode captures an in-depth conversation as the athlete and reflects on what has made them who they are today and shares insight into the highs and lows of their careers and personal lives – reflecting the character, style and experiences of each sportswoman.
The opening episode – a Women’s Super League special – stars Chelsea centre-back Millie Bright, who captained the Lionesses to a historic FIFA World Cup Final this summer. Hosted by leading football reporter Emma Saunders, the conversation sees Bright touch on how it felt to pull on the armband to lead her country, the impact of her family, her feeling of home at Chelsea FC and why playing for the Lionesses helps bring about change for the reputation of women.
Sky Sports F1 presenter Naomi Schiff acts as lead host for the series, with further names set to feature in the series including:
Unified three-belt boxing champion Natasha Jonas England Netball shooter and player of the tournament at the 2023 Netball World Cup Helen Housby Cricket’s world number one IT20 bowler Sophie Ecclestone Racing driver and 3-time W series champion Jamie Chadwick
Sky Sports Head of Women’s Sport Jo Osborne said: “Women’s Sport is full of incredible athletes and personalities who entertain us on our screens every week. Sky Sports Editions aims to shine a light on some of these superstars and help them to show a side to themselves they don’t often get to share. And as women’s sport increasingly becomes part of mainstream culture, learning their stories through their style feels like the perfect way to do it.”
Sky Sports Editions has been created in partnership with creative company The Midnight Club.
Partner at The Midnight Club (and Brand Lead, Editions), Kitty Pemberton-Platt added: “Sky Sports is a pioneer in the visibility, perception and influence of Women’s Sport, it’s been our pleasure to co-create a strategy and concept which advances that agenda.
“Sky Sports Editions is designed to go deeper, pulling out the energy and sentiment which makes women’s sport so special – powered by the raw character, humility and authenticity of the athletes themselves. It’s a platform we’re thrilled to support – together building an essential destination for the most original stories, from women at the very top of their game.”
Sky is the UK’s leading investor in women’s sport and has broadcast live coverage for more than 25 years. Sports fans can tune into Sky Sports and NOW for the best live action from the biggest range of women’s sport from any broadcaster including Women’s Super League, US Open Tennis, , Women’s golf Majors and Solheim Cup, England Women’s cricket, The Hundred, and much more.
The first episode of Sky Sports Editions will be exclusively available to watch on Sky Sports YouTube channels and Refinery29 on Friday 29th September.
About Sky
Sky is one of Europe’s leading media and entertainment companies and is part of Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter. At Sky we Believe in Better. It’s in our DNA.
We’re famous for innovation. We offer streaming services NOW and WOW; the world’s smartest TV, Sky Glass; and the best aggregation platform, Sky Q. We provide connectivity you can count on in mobile, and fast, secure, reliable residential and business broadband.
We’re Europe’s premium content producer. We create award-winning original content, produce the biggest live sporting events, and we provide free access to news and the arts.
We believe that we can have a positive impact on society, by supporting and creating tens of thousands of jobs, addressing digital inequality, being a diverse and inclusive employer, and becoming net zero carbon by 2030.
About The Midnight Club
EVERY DAY BEGINS AT ZERO
The Midnight Club is a creative company for cultural advancement.
A 360 studio specialising in original, alternative solutions for the world’s most dynamic and ambitious brands.
Founded in London.
2016 to Present.
themidnightclub.com
@the_midnight_club
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