HBO
Following in the wake of Netflix’s success with the practice and Disney+ announcing it with plans to roll it out out from next week, a password-sharing crackdown is now coming to Warner Bros. Discovery streaming service Max.
The plan is to reportedly launch the restrictions in late 2024 according to the conglomerate’s head of global streaming and games JB Parrette. Parrette revealed the news at Morgan Stanley’s Technology, Media & Telecom Conference on Monday.
Further specifics about the crackdown are slim but it’s expected only small push taking place this year and paid sharing expected to roll out more widely next year.
Netflix started cracking down on users sharing their passwords outside the household last year, and the results have worked seemingly with an increase in subscriber numbers in recent quarters – a boost after several rough years.
Disney informed Disney+ and Hulu subscribers last month of plans to convert account sharers to paid subscribers – e-mailing out a March 14th date for the crackdown to begin. It comes ahead of that service combining Disney+ and Hulu into a ‘one-app experience’.
Warner Bros. Discovery already has a leg up as it has become the first major studio-owned streamer to turn a full-year profit from streaming.
HBO series are also amongst the biggest victims of piracy with “The Last of Us” and “House of the Dragon” taking the top spots on most downloaded lists in recent years.
Source: Wired
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