WEBWIRE – Friday, February 16, 2024
What to know
Nike and Megan Thee Stallion are announcing her first-ever apparel and Nike By You (NBY) footwear collaboration: Hot Girl Systems. Designed to be both bold and versatile, the collection features dynamic pieces made for all bodies and all movement.The Hot Girl Systems collection brings together Megan Thee Stallion’s personal style and her approach to mental and physical well-being. As an entertainer, cultural icon and Hottie Coach for Nike Training Club (NTC), she’s inviting the next generation to move authentically with style and confidence.The apparel collection features Megan Thee Stallion’s signature hottie flames, reflective material and Y2K-inspired graphics. It includes vibrant Nike Pro shorts, sports bras, a bodysuit, a onesie, a bomber jacket with removable straps and sleeves, and essential cropped tees with sizes ranging from XS to 4X.The NBY Air Max 97 by Megan Thee Stallion lets Hotties customize and co-create a pair of the iconic Air Max 97 with details and finishes hand-selected by Megan Thee Stallion.Beginning in March, Hotties can join Megan Thee Stallion for two new workouts, Hottie Lower Body and Hottie Core, on the NTC app, in addition to existing Megan Thee Stallion NTC workouts. Workouts will focus on lower-body strength, targeting the glutes and lower body, and the core.
At Nike, we exist to champion athletes and sport with the goal of helping people feel good in their bodies through style, movement and self-expression. One of our greatest strengths is our ability to bring sport and culture together by partnering with women and investing in her every step of the way.
We partner with cultural icons who share our belief in expanding movement for the next generation and inspiring others to feel the joy of movement while being authentically themselves.
In 2021, Megan Thee Stallion partnered with Nike to celebrate the power of movement and to inspire Hotties to train like her. Now, Nike and Megan Thee Stallion are united again on a mission to empower the next generation to define fitness and wellness on their own terms. Our shared vision is to help create a more inclusive, accessible wellness and fitness community for all.
Nike x Megan Thee Stallion kicks off with her first-ever apparel and NBY footwear collaboration: Hot Girl Systems. Designed to be both bold and versatile, the collection features dynamic pieces made for all bodies and all movement.
The second phase, which rolls out in early March, includes two new NTC digital workouts and in-real-life experiences, plus a campaign to empower Hotties to achieve a Hottie State of Mind.
What exactly is a Hottie State of Mind? Megan Thee Stallion will tell you: It’s an energy, an attitude and a new way to move. It’s how you show up for yourself and others. It’s loving and being kind to yourself and prioritizing your physical and mental health. And it’s always walking with your head held high — because Hotties know being your best starts from within.
The Nike x Megan Thee Stallion Hot Girl Systems apparel collection will release on her birthday, February 15, on megantheestallion.com, with the collection available at Nike, nike.com and select retailers beginning February 20. The apparel collection is only available in the United States.
Options for the NBY Air Max 97 by Megan Thee Stallion will release globally on nike.com, also beginning February 20. The new Hottie Lower Body and Hottie Core workouts can be found on the NTC app beginning March 4.
Check Nike Experiences in your city to sign up for IRL Hottie Bootcamps and more.
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