Betting content, platform and service provider OpenBet has partnered with the Amazon Web Services (AWS) subsidiary of conglomerate Amazon to launch a new geolocation product.
OpenBet Locator is a low latency solution built on the backbone of Amazon Web Services. It will first target the North American market.
According to OpenBet, the solution allows partners to locate, promote to and monitor their customers. This, it adds, will ensure they operate in line with local regulations.
Features include geofence management and location tracking, fraud prevention tools and player targeting for customer relationship management, data analysis and promotions in venues.
“Introducing OpenBet Locator is an exciting move for us,” OpenBet CEO Jordan Levin said. “It takes our modular product offering to a new level. Built in-house and leveraging AWS technology, we have developed a strong proposition that can be tailored to meet unique business needs.
“As a pioneer within the global sports betting arena for over 25 years, we have an in-depth understanding of the challenges and opportunities operators face within highly regulated markets. OpenBet Locator is a scalable, compliant and dependable geolocation solution that removes the barriers to operators’ success.”
OpenBet continues to build on Neccton acquisition
The launch is the latest development in OpenBet’s protection and compliance offering. This has continued to grow and expand since it acquired Neccton in June 2023.
Neccton focuses on responsible gambling, anti-money laundering and fraud detection technology. Financial terms of the deal are not available.
Since the deal went through, OpenBet says that its regulatory reach has extended in regions around the world. This has allowed it to work with multiple brands on compliance issues.
In April, Dr Michael Auer, managing director of Neccton, spoke to iGB about the importance of using accurate data to enhance player protection strategy. He also said OpenBet’s purchase has embedded a wider range of player protection tools into its product suite.
What next for OpenBet?
As for wider developments, technology investment company Silver Lake agreed to take OpenBet owner Endeavor private. The deal, struck last month, is worth $13.00bn (£10.41bn/€12.18bn).
Should the deal complete, Silver Lake will acquire 100% of the outstanding shares in Endeavor it does not already own. This is with the exception of rolled interests.
The deal’s $13bn equity value combined with the consolidation of TKO’s total value brings the total value to $25bn.
The news followed Endeavor in October announcing a strategic review. This was to examine the potential of taking the business private. Silver Lake expressed its interest in taking Endeavor private at the time.
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