SIS (Sports Information Services), the foremost provider of 24/7 live betting services across multiple content platforms, has announced the selection of Peter Camden as the Competitive Gaming Product Manager.
In this role, Camden will drive the advancement of the company’s expanding Competitive Gaming product line.
Bringing with him extensive experience, Camden has led sportsbook product initiatives at prominent firms over the past two decades. Notably, at GIMO, he orchestrated the launch of a globally developed sportsbook and successfully transitioned operations for over 15 countries to a new CMS and front-end platform.
With prior senior trading roles at betFIRST and Mybet, Camden joins SIS at a pivotal moment, coinciding with the company’s recent global distribution agreement for its widely acclaimed Competitive Gaming portfolio with Genius Sports.
Tailored for sportsbooks, Competitive Gaming integrates SIS’ H2H Global Gaming League, offering operators continuous content with over 150,000 highly competitive, short-form events annually in eSoccer and eBasketball. This comprehensive solution yields substantial margins, featuring markets and bet types familiar to existing sports bettors.
Camden’s appointment coincides with the expansion of the Competitive Gaming product to three streams in both eBasketball and eSoccer, as SIS prepares for anticipated growth in the US market.
Adam Conway, Head of Competitive Gaming at SIS, remarked:
We are thrilled to welcome Peter to SIS. His expertise will fortify our Competitive Gaming offering as we advance our industry-leading product. This marks an incredibly exciting phase for SIS. We believe Peter’s appointment will further enrich our product offering as we make significant strides in regulated markets globally.
Expressing his enthusiasm, Peter Camden, Competitive Gaming Product Manager at SIS, stated:
I am excited to join SIS and specifically the Competitive Gaming division. The company’s eBasketball and eSoccer offerings consistently deliver an unmatched experience for our operators and bettors. I am eager to elevate this compelling content to new heights.
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