* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Wednesday, July 23, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Black Box Players presents ‘The Three Musketeers’ – CBS 19 News

    Experience the Adventure: Black Box Players Bring ‘The Three Musketeers’ to Life!

    AP Entertainment SummaryBrief at 1:51 p.m. EDT – Channel 3000

    Entertainment Highlights: Key Updates You Can’t Miss

    ‘Devil Wears Prada 2’ casts Anne Hathaway’s love interest replacing Adrian Grenier’s Nate – Entertainment Weekly

    Devil Wears Prada 2′ Casts New Love Interest for Anne Hathaway, Replacing Adrian Grenier’s Nate

    12 ‘Late Show’ Moments Proving Stephen Colbert Can’t Be Replaced – The Mountaineer

    12 Unforgettable ‘Late Show’ Moments That Prove Stephen Colbert Is Truly One of a Kind

    Canes owner Tom Dundon’s real estate firm eyes entertainment complex near RDU – The Business Journals

    Canes Owner Tom Dundon’s Real Estate Firm Unveils Plans for Thrilling New Entertainment Complex Near RDU

    Inspired Entertainment, Inc.’s (NASDAQ:INSE) Price Is Right But Growth Is Lacking After Shares Rocket 29% – simplywall.st

    Inspired Entertainment Soars 29% but Growth Momentum Falls Short

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Sustainserv and Palau Announce Technology Partnership to Leverage Innovative AI Platform to Advance Sustainability Reporting – Business Wire

    Sustainserv and Palau Team Up to Transform Sustainability Reporting with Breakthrough AI Technology

    Morgan Adamski Joins PwC in Newly Created Cyber, Data & Technology Risk Division – HSToday

    Morgan Adamski Leads the Charge in PwC’s Cutting-Edge Cyber, Data & Technology Risk Division

    Transformative technology, support for food entrepreneurs spotlighted – University of Hawaii System

    How Cutting-Edge Technology and Strong Support Are Revolutionizing Food Entrepreneurs’ Success

    Cold Weather Alloy Opens New Possibilities for Space Technology – Universe Today

    Revolutionary Cold Weather Alloy Unlocks New Frontiers in Space Technology

    Defence Holdings PLC Transitions from Esports to Pioneering Defence Technology

    Bull of the Day: Credo Technology Group (CRDO) – Yahoo Finance

    Bull of the Day: Why Credo Technology Group (CRDO) Is Poised for a Breakout

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Black Box Players presents ‘The Three Musketeers’ – CBS 19 News

    Experience the Adventure: Black Box Players Bring ‘The Three Musketeers’ to Life!

    AP Entertainment SummaryBrief at 1:51 p.m. EDT – Channel 3000

    Entertainment Highlights: Key Updates You Can’t Miss

    ‘Devil Wears Prada 2’ casts Anne Hathaway’s love interest replacing Adrian Grenier’s Nate – Entertainment Weekly

    Devil Wears Prada 2′ Casts New Love Interest for Anne Hathaway, Replacing Adrian Grenier’s Nate

    12 ‘Late Show’ Moments Proving Stephen Colbert Can’t Be Replaced – The Mountaineer

    12 Unforgettable ‘Late Show’ Moments That Prove Stephen Colbert Is Truly One of a Kind

    Canes owner Tom Dundon’s real estate firm eyes entertainment complex near RDU – The Business Journals

    Canes Owner Tom Dundon’s Real Estate Firm Unveils Plans for Thrilling New Entertainment Complex Near RDU

    Inspired Entertainment, Inc.’s (NASDAQ:INSE) Price Is Right But Growth Is Lacking After Shares Rocket 29% – simplywall.st

    Inspired Entertainment Soars 29% but Growth Momentum Falls Short

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Sustainserv and Palau Announce Technology Partnership to Leverage Innovative AI Platform to Advance Sustainability Reporting – Business Wire

    Sustainserv and Palau Team Up to Transform Sustainability Reporting with Breakthrough AI Technology

    Morgan Adamski Joins PwC in Newly Created Cyber, Data & Technology Risk Division – HSToday

    Morgan Adamski Leads the Charge in PwC’s Cutting-Edge Cyber, Data & Technology Risk Division

    Transformative technology, support for food entrepreneurs spotlighted – University of Hawaii System

    How Cutting-Edge Technology and Strong Support Are Revolutionizing Food Entrepreneurs’ Success

    Cold Weather Alloy Opens New Possibilities for Space Technology – Universe Today

    Revolutionary Cold Weather Alloy Unlocks New Frontiers in Space Technology

    Defence Holdings PLC Transitions from Esports to Pioneering Defence Technology

    Bull of the Day: Credo Technology Group (CRDO) – Yahoo Finance

    Bull of the Day: Why Credo Technology Group (CRDO) Is Poised for a Breakout

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Entertainment

Pink burgers, platform Crocs and Malibu dream houses: Barbie’s global collab craze

August 4, 2023
in Entertainment
Pink burgers, platform Crocs and Malibu dream houses: Barbie’s global collab craze
Share on FacebookShare on Twitter

Thanks to the potent marketing force of director Greta Gerwig’s Barbie movie, 2023 has seen the world drenched in pink.

From #barbiecore amassing in 1.61 million views, and counting, on Weibo, to #Barbiefashionparty (芭比时尚派对) boasting 33.7 million views on Xiaohongshu, the internet has caught Barbie-fever. Consequently, almost every industry has seen Mattel Creations’ nostalgic intellectual property (IP) star in a plethora of brand collaborations.

Resale site StockX reported to Jing Daily it had seen more sales of Barbie products in July 2023 than any other month in the company’s history, double sales in July 2022.

Already earning over $775 million as one of the highest-grossing movies of the year, Barbie’s influence means high revenue for brands getting in on the fandom. The fact that the Schiaparelli dress the movie’s protagonist Margot Robbie wore at the Los Angeles premiere generated $2.1 million in Media Impact Value alone says it all.

Even though seemingly every brand has jumped on the pink-on-pink bandwagon, luxury fashion has not seen any major Barbie collections like that of Balmain in 2022, or Jeremy Scott’s celebrated Moschino take in 2015.

But Parisian fashion house Chanel did join forces with the official movie to design bespoke pieces. The five looks by creative director Virginie Viard comprise three suits, a dress for Barbie and a ski outfit for Ken, plus quilted bags and accessories such as the iconic charm necklace.

The movie’s official costume designer Jacqueline Durran has also entered the realm of collaboration, partnering with resale platform ThredUP to curate a #Barbiecore Dream Shop. Comprising almost 300 second-hand pieces including belts, bags, tops, and dresses, Durran’s influential costume design for the movie has been translated into a designer collection.

Luxury fashion aside, here we break down the best of the Barbie collab-overload.

On the high street

Among so many names jumping onboard, from Vans, Kipling and Gap, to Pacsun and Nyx, one breaking through the Barbie collaboration noise online is Zara. The Spanish retailer launched a collection on July 21 (the movie release date) inspired by the fashion seen on screen, including a gingham dress, silk pajamas, and other clothing and accessories items.

Shot by famed British artist and photographer Nadia Lee Cohen, the campaign garnered 201,800 likes on Instagram, and “Zara x Barbie” is currently at 94.3 million views on TikTok.

The success of the collaboration is down to its lack of kitsch merchandise. Instead, the collection is composed of a classic portrayal of Robbie’s outfits from the movie, leveraging the trend in a stylish way.

Another winner on the high-street is Crocs, which debuted a Barbiecore collection on July 11. The Mega Crush Clog, with a 2.9 inch platform and covered in glitter, quickly sold out. It’s now on StockX for $185, despite retailing for $85; the Cozzy Sandal and Classic Clog of the same collaboration are also being re-sold at price premiums.

crocs x barbie

King of collabs, Crocs has managed to combine its status in fashion right now with Barbie’s globally-loved nostalgia to pull off a headline collaboration. Photo: Crocs

In China

Though Zara, Vans, Nike’s Dunk Low sneaker, and Chanel’s themed efforts with the movie all made their way onto social media in China, the clothing and accessories collection from local fashion brand D’izzit is trending in the mainland.

Starring D’zzit brand ambassador Chinese actress Yu Shuxin, the collection combines the forces of the fandom behind Barbiecore and the moviestar, with the official hashtag notching up 11.25 million reads on Weibo at the time of this writing.   

Another hit collaboration in China is the Aussie fast-food chain Grill’d’s hot pink “Dreamburger” meal. The rose-tinted, Barbie-branded burgers have been plastered all over Xiaohongshu by Chinese consumers in Australia; on the platform, #Barbie is at 168.7 million views.

Independent designer Guo Pei’s collaborations in 2022 and 2023 to celebrate the Lunar New Year have also been resurrected in part, with consumers reflecting on the high-end designer dolls.

grilld barbie

Chinese Aussies and diaspora are posting their Grill’d x Barbie content on social media. Photo: Xiaohongshu

In hospitality

Barbie mania is reaching all corners of commerce, from fashion all the way through to luxury hospitality. The W Hotel in Osaka, Japan, is one that’s proven a hit among netizens.

The hotel’s themed café, which runs from July 16 to September 15, offers sweet treats and drinks all replicating Barbie merchandise. There are pink cocktails full of ice cream cones and doughnuts, plus love heart cakes and Barbie-stamped macaroons.

Another hitmaker is Malaysia’s Grand Hyatt Kuala Lumpur, which has introduced “the Ultimate Barbie Staycation,” consisting of a Barbie Room and Barbie Suite, and a pink afternoon tea. The Barbie room overlooking Kuala Lumpur city skyline, along with a surprise gift, movie tickets and a Barbie teatime box, is priced at MYR1,500 ($330) per night.

The Grand Hyatt Kuala Lumpur in Malaysia has been Barbified, equipped with an afternoon tea and themed suites. Photo: The Grand Hyatt Kuala Lumpur

The Grand Hyatt Kuala Lumpur in Malaysia has been Barbified, equipped with an afternoon tea and themed suites. Photo: The Grand Hyatt Kuala Lumpur

Lastly, Airbnb has brought back its Malibu dreamhouse. The oceanfront Barbie mansion was open for two individual one-night stays for two guests who applied on July 17 to stay between July 21 and 22 free of charge.

Consumers can’t get enough of the pink-drenched, visually delicious real-life playhouse: “Airbnb Barbie” has generated 77.6 billion views on TikTok.

Thanks to Barbie nostalgia being at an all-time high, the IP’s pulling power feels unbeatable. Some consumers might be all pinked out, but this is definitely not the end of Barbiecore.

For more analysis on the latest collaborations, sign up for the Collabs and Drops newsletter here.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : JingDaily – https://jingdaily.com/barbies-global-collab-craze/

Tags: burgersentertainmentPlatform
Previous Post

The phygital phenomenon: Luxury’s next ‘it’ products target Web3 communities

Next Post

Is 2023 the year China reckons with celebrity toxic masculinity?

Sustainserv and Palau Announce Technology Partnership to Leverage Innovative AI Platform to Advance Sustainability Reporting – Business Wire

Sustainserv and Palau Team Up to Transform Sustainability Reporting with Breakthrough AI Technology

July 23, 2025
M’s Announce MiLB Telecasts on ROOT SPORTS – MLB.com

M’s Announce MiLB Telecasts on ROOT SPORTS – MLB.com

July 23, 2025
Heat wave causing myriad problems for Lake Erie’s ecology – Toledo Blade

Scorching Heat Wave Triggers Major Ecological Crisis in Lake Erie

July 23, 2025
Put the Phone Down, Kid. Science Says So. – 105.7 WROR

Why You Should Tell Your Kid to Put the Phone Down-Science Has Spoken

July 23, 2025
CRISPR uncovers gene that supercharges vitamin D—and stops tumors in their tracks – ScienceDaily

CRISPR Uncovers Gene That Supercharges Vitamin D and Stops Tumor Growth

July 23, 2025
Equity LifeStyle Properties Inc reports results for the quarter ended June 30 – Earnings Summary – TradingView

Equity LifeStyle Properties Inc Reports Impressive Q2 Earnings for June 30

July 23, 2025
The Ukraine war will shape the world – Financial Times

How the Ukraine War Is Shaping the Future of Our World

July 23, 2025
7 of the Best Freebies You Can Get in Economy—Meals, Alcoholic Drinks, and Toys Included – Yahoo Home

7 of the Best Freebies You Can Get in Economy—Meals, Alcoholic Drinks, and Toys Included – Yahoo Home

July 23, 2025
Black Box Players presents ‘The Three Musketeers’ – CBS 19 News

Experience the Adventure: Black Box Players Bring ‘The Three Musketeers’ to Life!

July 23, 2025
Opinion | U.S. Global Health Aid Is an Exemplar of Efficiency – The Wall Street Journal

How U.S. Global Health Aid Leads the Way in Efficiency and Impact

July 23, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (735)
  • Economy (758)
  • Entertainment (21,642)
  • General (16,058)
  • Health (9,796)
  • Lifestyle (766)
  • News (22,149)
  • People (760)
  • Politics (767)
  • Science (15,975)
  • Sports (21,256)
  • Technology (15,741)
  • World (741)

Recent News

Sustainserv and Palau Announce Technology Partnership to Leverage Innovative AI Platform to Advance Sustainability Reporting – Business Wire

Sustainserv and Palau Team Up to Transform Sustainability Reporting with Breakthrough AI Technology

July 23, 2025
M’s Announce MiLB Telecasts on ROOT SPORTS – MLB.com

M’s Announce MiLB Telecasts on ROOT SPORTS – MLB.com

July 23, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version