Playbook Fusion, the innovative new studio led by Steve Rogers that merges the realms of betting and video gaming, is excited to announce that Jason Bradbury will join its executive team as Chief Product Officer, effective immediately.
Bradbury brings over a decade of impressive experience in the gambling industry, having worked with leading operators and suppliers such as Entain/GVC, Light & Wonder, Inspired Entertainment, and ComeOn. As Chief Product Officer, he will be instrumental in executing Playbook Fusion’s ambitious product roadmap.
In his new role, Bradbury will oversee the design and development of a new genre of content aimed at providing operators with a more engaging and persistent betting experience for their players, particularly those who enjoy virtual sports, fantasy sports, and sports management games. Each game will offer a deeper and more immersive experience than what is currently available in the market.
Playbook Fusion’s first game, a football title, is set to launch in early 2025, with subsequent games featuring other popular sports like cricket and basketball.
Steve Rogers, Founder and CEO of Playbook Fusion, commented:
Jason has a proven track record of driving product innovation and advancements at some of the biggest operators and suppliers in the industry. His experience in launching products in regulated betting markets is crucial to our ambitious plans. Combining his expertise with that of our Executive Creative Advisor, Santiago Jaramillo, from the video games industry, will lead to the development of unique concepts, particularly in gamification and persistence within our games. Jason is perfectly positioned to bring our vision of combining betting and video gaming player attributes to life, and I have full confidence in his ability to design, develop, and deliver games and experiences that will revolutionize the industry.
Jason Bradbury, Chief Product Officer at Playbook Fusion, added:
I’m thrilled to have the opportunity to work with Steve, Santiago, and the talented team to develop an innovative, groundbreaking product vertical that will bridge the gap between traditional sportsbook and video game players. Our content will have broad market appeal to existing player bases and will also help operators engage with the more elusive Millennial and Gen Z audiences, as well as the next generation of players. This is a game-changing concept, and I’m genuinely excited to join the team.
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