* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Monday, September 1, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Country music star apologizes after drunken show ends with cops taking him down: ‘I’m not OK’ – PennLive.com

    Country Music Star Apologizes After Drunken Show Ends in Police Intervention: ‘I’m Not OK

    Comanche Nation Entertainment closes casino near Devol – KSWO 7News

    Comanche Nation Entertainment Closes Casino Near Devol in Surprising Move

    Erykah Badu Announces ‘Abi & Alan’ Album With The Alchemist Will Be Delayed – yahoo.com

    Erykah Badu Opens Up About the Delay of Her Highly Anticipated ‘Abi & Alan’ Album with The Alchemist

    If You Needed Some BTS Pics Of The Rock’s Tree Trunk Legs To Spice Up Your Day, We Got ‘Em – yahoo.com

    Need a Boost? Check Out These Epic BTS Shots of The Rock’s Tree Trunk Legs!

    Sabrina Carpenter’s pearl-clutching magic? Humor – CNN

    Sabrina Carpenter’s pearl-clutching magic? Humor – CNN

    South Park Is In Trouble And Needs To Change Course, Fast – yahoo.com

    South Park Faces Major Challenges and Must Adapt Fast to Survive

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    This Secret Technology Will Make The IPhone 17 Super Thin Air – VOI.ID

    How This Breakthrough Technology Will Make the iPhone 17 Incredibly Thin and Lightweight

    Gator football kicks off with excitement and new technology – WCJB | TV20

    Gator Football Kicks Off with Thrilling Action and Innovative Technology

    Marvell Technology (MRVL) Loses 18.6% as Growth Outlook Fails to Impress – Yahoo Finance

    Marvell Technology (MRVL) Loses 18.6% as Growth Outlook Fails to Impress – Yahoo Finance

    Propelling solar technology into a perovskite future – CORDIS

    Propelling solar technology into a perovskite future – CORDIS

    13 Top Technology Trends (2025) – Exploding Topics

    13 Game-Changing Technology Trends to Watch in 2025

    Japan’s legacy LCD and chip technology find new home in India – Nikkei Asia

    How Japan’s Breakthrough LCD and Chip Technologies Are Driving Innovation in India

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Country music star apologizes after drunken show ends with cops taking him down: ‘I’m not OK’ – PennLive.com

    Country Music Star Apologizes After Drunken Show Ends in Police Intervention: ‘I’m Not OK

    Comanche Nation Entertainment closes casino near Devol – KSWO 7News

    Comanche Nation Entertainment Closes Casino Near Devol in Surprising Move

    Erykah Badu Announces ‘Abi & Alan’ Album With The Alchemist Will Be Delayed – yahoo.com

    Erykah Badu Opens Up About the Delay of Her Highly Anticipated ‘Abi & Alan’ Album with The Alchemist

    If You Needed Some BTS Pics Of The Rock’s Tree Trunk Legs To Spice Up Your Day, We Got ‘Em – yahoo.com

    Need a Boost? Check Out These Epic BTS Shots of The Rock’s Tree Trunk Legs!

    Sabrina Carpenter’s pearl-clutching magic? Humor – CNN

    Sabrina Carpenter’s pearl-clutching magic? Humor – CNN

    South Park Is In Trouble And Needs To Change Course, Fast – yahoo.com

    South Park Faces Major Challenges and Must Adapt Fast to Survive

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    This Secret Technology Will Make The IPhone 17 Super Thin Air – VOI.ID

    How This Breakthrough Technology Will Make the iPhone 17 Incredibly Thin and Lightweight

    Gator football kicks off with excitement and new technology – WCJB | TV20

    Gator Football Kicks Off with Thrilling Action and Innovative Technology

    Marvell Technology (MRVL) Loses 18.6% as Growth Outlook Fails to Impress – Yahoo Finance

    Marvell Technology (MRVL) Loses 18.6% as Growth Outlook Fails to Impress – Yahoo Finance

    Propelling solar technology into a perovskite future – CORDIS

    Propelling solar technology into a perovskite future – CORDIS

    13 Top Technology Trends (2025) – Exploding Topics

    13 Game-Changing Technology Trends to Watch in 2025

    Japan’s legacy LCD and chip technology find new home in India – Nikkei Asia

    How Japan’s Breakthrough LCD and Chip Technologies Are Driving Innovation in India

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Entertainment

Publicis Groupe Acquires Influencer-Marketing Giant Influential

July 30, 2024
in Entertainment
Publicis Groupe Acquires Influencer-Marketing Giant Influential
Share on FacebookShare on Twitter

An article from
site logo

Influential runs a network of more than 3.5 million creators, including 90% of the global influencers who have 1 million or more followers.

A person using their mobile phone to record a video of themselves.

With nearly half of all consumers making purchases based on influencer marketing — and trust in influencers rising — Publicis’s acquisition of Influential demonstrates the sector’s importance for the future of marketing.

Tirachard via Getty Images

First published on

Marketing Dive

Publicis Groupe has entered into an agreement to acquire Influential, the world’s largest influencer marketing company by revenue, according to a company announcement. Published reports indicated the deal was worth $500 million.

Influential runs a network of more than 3.5 million creators, including 90% of the global influencers who have 1 million followers or more. The agency currently serves more than 300 brands around the globe. Publicis will use Influential’s platform in concert with the consumer insights from its martech unit Epsilon to help clients find influencers that meaningfully connect with target consumers and communities. 

With nearly half of all consumers making purchases based on influencer marketing — and trust in influencers rising — Publicis’s acquisition demonstrates the sector’s importance for the future of marketing. Indeed, global social media spending will reach $186 billion in 2025, exceeding linear television ad spending for the first time, per details shared by Publicis.

The influencer marketing segment is a big driver of that growth. By acquiring Influential and pairing the platform with Epsilon, Publicis will be able to offer clients access to high-quality and highly followed digital creators. Epsilon wields insights into more than 2.3 billion people at a global scale. 

“Not only does this acquisition mean we will take the leadership of Influencer marketing. It also uniquely positions us at the centre of the new media ecosystem,” said Publicis CEO Arthur Sadoun in a statement. “It’s how we are putting power back into the hands of brands in a fragmented media landscape, and driving marketing transformation that delivers real business outcomes.”

With Influential, Publicis’s combined assets will give clients access to a network of more than 3.5 million creators (including 90% of those with more than 1 million followers), better planning capabilities using Epsilon’s consumer data and stronger cross-channel marketing opportunities. Influential Founder and CEO Ryan Detert will work centrally within Publicis to bring these tools to bear for clients. 

Publicis’s acquisition announcement came only one day after Stagwell announced it had acquired digital influencer marketing agency Leaders and its InfluencerMarketing.AI platform. Such deals could herald a wave of other acquisitions in the coming months as the creator marketplace becomes firmly entrenched in the marketing industry. 

“Creator marketing is now an essential part of every major brand’s marketing mix, and holding company consolidation of the best boutique players over the past four years illustrates that they’re taking this seriously and focusing on a more integrated approach to creator work,” said Ryan Stern, co-founder and CEO of Collectively, in emailed comments.

“Major brands now expect all of their partner agencies to understand creators and how to deploy them in different channels and contexts. The consolidation we’re seeing by holding companies reflects the urgency for those businesses to quickly adapt,” the exec added.

Earlier this month, Publicis announced its organic growth increased 5.6% year over year in Q2 2024, with net revenue reaching roughly $3.8 billion. The strong earnings led the agency to raise its full-year guidance to growth between 5-6%, up from prior estimates of 4-5% growth.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : SocialmediaToday – https://www.socialmediatoday.com/news/publicis-groupe-acquires-influential-influencer-marketing/722765/

Tags: entertainmentGroupePublicis’
Previous Post

X Shares Insights Into Olympics Engagement

Next Post

Seth Meyers Sets New Comedy Special at HBO

ECB’s Lagarde warns of risk to world economy via Trump interference on Fed – Reuters

ECB’s Lagarde warns of risk to world economy via Trump interference on Fed – Reuters

September 1, 2025
The Resilient Engine: Investing in Poland’s Outperforming Economy Amid Global Slowdown – AInvest

The Resilient Engine: Why Investing in Poland’s Booming Economy Is a Smart Move Amid Global Slowdown

September 1, 2025
Country music star apologizes after drunken show ends with cops taking him down: ‘I’m not OK’ – PennLive.com

Country Music Star Apologizes After Drunken Show Ends in Police Intervention: ‘I’m Not OK

September 1, 2025
Arts to promote mental health goal of new University of Michigan clinical program – MLive.com

Innovative University of Michigan Program Harnesses the Arts to Enhance Mental Health

September 1, 2025
Meet the man defending Trump’s political adversaries – ABC News

Meet the man defending Trump’s political adversaries – ABC News

September 1, 2025
Sky High Farm’s Biennial Blends Art, Agriculture and Ecological Urgency – observer.com

Sky High Farm’s Biennial Blends Art, Agriculture and Ecological Urgency – observer.com

September 1, 2025

After 150 Job Applications and Rescinded Offers, Computer Science Grads Face an Unforgiving Job Market

September 1, 2025
Proportion of US students taking chemistry fails to keep pace with other science disciplines – Chemistry World

Why Fewer US Students Are Choosing Chemistry Compared to Other Sciences

September 1, 2025
Going zero-waste for a month opened my eyes — here are 7 lessons I wish I knew sooner – VegOut

7 Eye-Opening Lessons I Learned from Living Zero-Waste for a Month

September 1, 2025
This Secret Technology Will Make The IPhone 17 Super Thin Air – VOI.ID

How This Breakthrough Technology Will Make the iPhone 17 Incredibly Thin and Lightweight

September 1, 2025

Categories

Archives

September 2025
MTWTFSS
1234567
891011121314
15161718192021
22232425262728
2930 
« Aug    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (801)
  • Economy (820)
  • Entertainment (21,700)
  • General (16,798)
  • Health (9,861)
  • Lifestyle (834)
  • News (22,149)
  • People (821)
  • Politics (828)
  • Science (16,030)
  • Sports (21,318)
  • Technology (15,800)
  • World (801)

Recent News

ECB’s Lagarde warns of risk to world economy via Trump interference on Fed – Reuters

ECB’s Lagarde warns of risk to world economy via Trump interference on Fed – Reuters

September 1, 2025
The Resilient Engine: Investing in Poland’s Outperforming Economy Amid Global Slowdown – AInvest

The Resilient Engine: Why Investing in Poland’s Booming Economy Is a Smart Move Amid Global Slowdown

September 1, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version