WEBWIRE – Thursday, February 15, 2024
RADAR was launched in 2020 to support artists and creators as they chart their paths to superstardom, and it has since become the global home for what’s next in music.
In recent years, we’ve been proud to support RADAR alumni like Zach Bryan, Tyla, Villano Antillano, Reneé Rapp, and Peso Pluma. And this month we’re proud to name Sexyy Red as our latest RADAR US artist.
All eyes were on the St. Louis rapper in 2023 when she found success with her track “Pound Town”; she later joined SZA on Drake’s single “Rich Baby Daddy.” Influenced by 2000s southern rap from the likes of Three 6 Mafia and Gucci Mane, Sexyy Red collaborated with Nicki Minaj, Lil Durk, NLE Choppa, Summer Walker, Chief Keef, G Herbo, 42 Dugg, Young Nudy, Latto, and Moneybagg Yo in the last year alone.
But Sexyy Red is just getting started, and we’re committed to helping her career grow even bigger. Through RADAR, we’re working to introduce Sexyy Red to reach new audiences, deepen her connection with her Day 1 fans, and amplify her upcoming releases. She’ll not only be the featured artist of our RADAR US playlist but will receive additional support on- and off-platform.
Sexyy Red’s addition to our list of RADAR artists follows the recent refresh of the program’s look and feel, which invites fans to step into the world of tomorrow’s stars and find out what inspires them and what keeps them going.
Stream RADAR US to check out the irresistible sounds of Sexyy Red and more of our RADAR picks.
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