Photo Credit: Rémy Martin x Usher
Hot on the heels of the Super Bowl, Usher teams up with Rémy Martin Cognac to debut a global campaign featuring a track from Usher’s new album.
After Usher swept up at the Super Bowl LVIII Halftime Show, Rémy Martin brand cognac teams up with the superstar to debut a new global campaign, “Life is a Melody,” featuring a track off of Usher’s latest album. In a partnership conceived in July 2023, the campaign invites both music and spirit enthusiasts to “embark on a harmonious journey,” combining the notes of Rémy Martin cognac with the “melodies of life.”
The Rémy Martin x Usher collaboration teases fans with a preview of his new song, “Comin’ Home,” with Usher shown sitting at a piano, then at a restaurant booth, and center stage, accompanied by an old-fashioned whiskey glass, or enveloped by bottles of Rémy Martin 1738 Accord Royal and XO.
“As an artist, I’ve always drawn creative inspiration from different facets of life that are expressed through my music,” says Usher. “I’m incredibly excited to continue my partnership with Rémy Martin, representing their exceptional cognac expressions of 1738 Accord Royal, and now, for the first time, Rémy Martin XO, sharing an exclusive preview of my new music in a campaign that captures the breadth and endless possibilities of beautiful composition and marvelous melody.”
“Through this partnership, we continue to draw inspiration from music as a timeless source,” said Jean-Philippe Hecquet, Chief Executive Officer of the House of Rémy Martin. “The ‘Life is a Melody’ campaign, in collaboration with Usher, embodies the artistic synergy between cognac, music, and life itself. This harmony is reflected in the diverse range of tasting notes that blend together to create refined expressions.”
In an extension of the campaign, while Usher embarks on his North American tour this summer, Rémy Martin will join him across the US in embracing his love of skate culture. The “4 on the Floor” pop-up skate experiences in cities including New York, Los Angeles, Las Vegas, Chicago, and Atlanta, will be accompanied by an immersive Rémy Après Skate speakeasy for a cocktail experience where Rémy Martin 1738 Accord Royal and XO take center stage.
“The ‘Life is a Melody’ campaign embodies the fusion of Rémy Martin’s exquisite cognac, the enchantment of music, and the art of roller skating,” adds Tina Reejsinghani, Vice President of Luxury Brands at Rémy Cointreau Americas. “This campaign, and the introduction of the Rémy Après Skate and cocktail experience underscores our timeless dedication to the culture of music and to our consumers who value exceptional experiences and the unparalleled craftsmanship of Rémy Martin.”
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