Photo Credit: Leo Baron / Farrell Music Ltd
Singer-songwriter Robbie Williams makes his web3 debut, partnering with metaverse platform LightCycle.
British singer-songwriter Robbie Williams is taking the plunge into the web3 space, partnering with AI-powered lifestyle metaverse platform LightCycle. Robbie is bringing a personal performance of his 25th anniversary live show to the metaverse, giving fans worldwide a 3D experience, “extending his legacy to the digitally inclined.”
With a planned launch in Q4 of 2023, LightCycle is a “hyper-realistic” virtual city aiming to become the go-to destination for art, film, gaming, music, fashion, sport, property, and retail in the web3 space. AI technology enables users, businesses, and brands to create commercial installations or purchase land and other digital assets.
A preview of the Robbie Williams metaverse event will be unveiled as part of a LightCycle preview night at EDGE Global Web3 and AI Investment Summit in Hong Kong at the AsiaWorld-Expo on September 26 and 27. LightCycle’s presentation will include an augmented-reality showcase, full details of which will soon be announced.
“Staying connected with my fans has always been important to me. I’m fascinated by the web3 space — it’s full of creativity and mind-blowing potential. It’s also a big new market for music and discovery,” said Robbie Williams. “As an artist, I’m always looking for ways to push forward, so this is the perfect next step in that journey. The talented development team at LightCycle have produced some incredible work, and I’m excited to see it all brought to life in full 3D glory.”
“Robbie has a dedicated and passionate fanbase, and we believe that, through our unparalleled technology, we can bring them a supremely enhanced environment and fan experience,” added Sara Ezen, CEO of LightCycle. “The concert is truly something special, and we’re excited to be giving it a home in LightCycle so his fans, new and old, can enjoy next-level interaction and engagement. We are looking forward to seeing where we can go with this.”
The partnership, formed between Williams and Vertexlabs.uk, is a significant milestone for the latter’s AI-powered lifestyle metaverse platform, LightCycle. It also marks a natural evolution in Williams’ career, whose initiation into that realm began with his recent AI-assisted composition, “Angels (Beethoven AI).”
“Robbie is a visionary creative and, as the ultimate showman, his music and songs have had a huge cultural impact. We are enormously excited to be bringing this super special performance into LightCycle. We’ve had a lot of fun creating the project, and we can’t wait to share it with the world. We hope that, through Robbie’s initiation into web3, new and existing fans can elevate their entertainment experience in a virtually enhanced way,” concluded Ander Tsui, Founder and CEO of Vertexlabs.uk.
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