* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, September 13, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Entertainment Community Fund Launches Program Supporting Entrepreneurs – Playbill

    Entertainment Community Fund Unveils Exciting New Program to Empower Entrepreneurs

    Behind the turntables: DJ Johnny Kage’s story of perseverance – yahoo.com

    Behind the Turntables: DJ Johnny Kage’s Inspiring Journey of Perseverance

    The other WWE star James Gunn wanted for Peacemaker instead of John Cena – yahoo.com

    The WWE Star James Gunn Originally Wanted for Peacemaker Instead of John Cena

    Quinta Brunson, John Stamos Join Entertainment and Technology Summit – Variety

    Quinta Brunson and John Stamos to Headline Thrilling Entertainment and Technology Summit

    ‘Breaking Bad’ star arrested for incident with neighbor. Here’s the latest – PennLive.com

    Breaking Bad’ Star Arrested Following Neighbor Dispute: Latest Updates

    Palmetto Sports & Entertainment to air Columbia Fireflies playoff games – WIS News 10

    Catch Every Thrilling Moment: Palmetto Sports & Entertainment to Broadcast Columbia Fireflies Playoff Games!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Lincoln Trail College Receives $100,000 Grant from Marathon Petroleum Corporation for Technology Center – wwbl.com

    Lincoln Trail College Lands $100,000 Grant from Marathon Petroleum to Elevate Technology Center

    Aston Martin to integrate Pirelli’s cyber tyre technology in future models – Just Auto

    Aston Martin to Revolutionize Future Models with Pirelli’s Cutting-Edge Cyber Tyre Technology

    Figure Technology’s stock sizzles after IPO, as investors stay hungry for crypto deals – MarketWatch

    Figure Technology’s Stock Skyrockets After IPO Amid Surging Crypto Investor Excitement

    AI is the ‘most transformational technology’ in our lifetime, AMD CEO argues – Fox Business

    AMD CEO Declares AI the Most Transformative Technology of Our Era

    PAR Technology (PAR) Unveils AI-Powered Assistant Enhancing Restaurant Operations and Customer Engagement – simplywall.st

    PAR Technology Unveils AI-Powered Assistant to Revolutionize Restaurant Operations and Boost Customer Engagement

    Lincoln Laboratory technologies win seven R&D 100 Awards for 2025 – MIT News

    Lincoln Laboratory Technologies Secure Seven Prestigious R&D 100 Awards for 2025

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Entertainment Community Fund Launches Program Supporting Entrepreneurs – Playbill

    Entertainment Community Fund Unveils Exciting New Program to Empower Entrepreneurs

    Behind the turntables: DJ Johnny Kage’s story of perseverance – yahoo.com

    Behind the Turntables: DJ Johnny Kage’s Inspiring Journey of Perseverance

    The other WWE star James Gunn wanted for Peacemaker instead of John Cena – yahoo.com

    The WWE Star James Gunn Originally Wanted for Peacemaker Instead of John Cena

    Quinta Brunson, John Stamos Join Entertainment and Technology Summit – Variety

    Quinta Brunson and John Stamos to Headline Thrilling Entertainment and Technology Summit

    ‘Breaking Bad’ star arrested for incident with neighbor. Here’s the latest – PennLive.com

    Breaking Bad’ Star Arrested Following Neighbor Dispute: Latest Updates

    Palmetto Sports & Entertainment to air Columbia Fireflies playoff games – WIS News 10

    Catch Every Thrilling Moment: Palmetto Sports & Entertainment to Broadcast Columbia Fireflies Playoff Games!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Lincoln Trail College Receives $100,000 Grant from Marathon Petroleum Corporation for Technology Center – wwbl.com

    Lincoln Trail College Lands $100,000 Grant from Marathon Petroleum to Elevate Technology Center

    Aston Martin to integrate Pirelli’s cyber tyre technology in future models – Just Auto

    Aston Martin to Revolutionize Future Models with Pirelli’s Cutting-Edge Cyber Tyre Technology

    Figure Technology’s stock sizzles after IPO, as investors stay hungry for crypto deals – MarketWatch

    Figure Technology’s Stock Skyrockets After IPO Amid Surging Crypto Investor Excitement

    AI is the ‘most transformational technology’ in our lifetime, AMD CEO argues – Fox Business

    AMD CEO Declares AI the Most Transformative Technology of Our Era

    PAR Technology (PAR) Unveils AI-Powered Assistant Enhancing Restaurant Operations and Customer Engagement – simplywall.st

    PAR Technology Unveils AI-Powered Assistant to Revolutionize Restaurant Operations and Boost Customer Engagement

    Lincoln Laboratory technologies win seven R&D 100 Awards for 2025 – MIT News

    Lincoln Laboratory Technologies Secure Seven Prestigious R&D 100 Awards for 2025

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Entertainment

“The African audience has become global”

December 4, 2023
in Entertainment
“The African audience has become global”
Share on FacebookShare on Twitter

An Africa Games Week panel discussed the opportunity for games developed on the continent and dispelled myths around what constitutes African storytelling

Today in Cape Town, as part of Africa Games Week, a panel discussed and debunked common myths around the games industry on the continent, from the measure of success to what authentic African stories can look like.

The panel was hosted by Deborah Mensah-Bonsu, who leads Supercell’s philanthropic arm, but is also the founder of Games for Good and part of the Playing for the Planet Alliance team.

“We’ve seen rapid transformation and rapid growth”

It featured Masseka Games’ founder Teddy Kossoko (whom we interviewed earlier this year about championing the games industry in Senegal), Maliyo Games’ founder Hugo Obi (who was also part of a Devcom panel who called the wider industry to break down its biases about African games markets in August), and Leti Arts’ CEO Eyram Tawia (among the co-founders of the Pan Africa Gaming Group)

The first talking point revolved around perceptions of success, and what success looks like and means for game developers on the African continent.

Tawia noted that “success is relative” in Africa, highlighting the importance of being impactful before thinking about financial success.

“Focus on impact first and figure out how to be sustainable to keep your impact going before looking at the financial revenues,” he said.

Obi described his changing definition of success as the African continent grows its games industry more and more each year.

“If you asked me this question five years ago, I would have probably said [success is] a five to ten [people] studio, probably doing $25,000 a year in revenue, shipping maybe a game a year. I think the definitions of success are changing and right now it’s anywhere between 30 to 50 people, definitely should have a game a year but of much better quality, and at least $100,000 in revenue a year.

“If you ask me this question next year, I’ll probably say around 50 to 70 [people], revenue of half a million. And if you ask me this question in 2026, I’ll say over $1 million to be considered a success. Anything below that isn’t successful yet. So I think we’ve seen rapid transformation and rapid growth. I would never define success based on investment. I would always base it on recurring revenue.”

Meanwhile, Kossoko reminded attendees that Africa is 54 countries and 1.4 billion people, 60% of which are under the age of 18, representing a huge opportunity now and in the future.

He defined two aspects of success: because of the high rate of unemployment and various challenges across the continent, success is first being able to generate revenue, from the very first dollar, because that’s what keeps you afloat.

“Then, [it’s about] how can you make sure our cultures and histories are spread first in Africa but also around the world,” he continued.

The panel then discussed audiences, with Mensah-Bonsu asking about making games for local African audiences versus making games for a global audience, how studios across the continent try and find that balance, whether they tweak games for specific audiences, and whether they should do it at all.

Kossoko described his focus as “creating African stories” and not adapting content for Western audiences, wishing to give an African perspective and “keep authenticity for Africa but also for the world.”

Tawia explained that, when launching Leti Arts, the team “tried to unlock the black box of Africa” and “tell our own story to our own people.” He described the huge potential that African audiences represent, but also their challenges, including the vast diversity of countries and languages, a high illiteracy rate, infrastructure issues (which we touched upon yesterday as part of our Africa Games Week coverage), and how difficult it can be for African studios to establish themselves and reach that audience with these obstacles.

In the meantime, he highlighted, global companies such as Tencent are also appealing to African audiences and represent a massive competition that is difficult to contend with. He also noted the impact of other industries, namely film with Marvel’s Black Panther as an example.

“Just about three years ago, we started focusing more on games from Africa to the world as our political mission,” he said. “The African audience has become global. So the way you define your audience is through the mission of preserving African culture in the games for anyone to enjoy it.”

Obi looked at the question from a different angle and encouraged developers to think about their audience in a different way.

“You need to understand your resource constraints,” he said. “We want you to build the game for yourself, for people around you. So when you imagine your players, it has to be people that you know – your sister, the people that you go to church with, your school friends, people in your community, your parents.

“And what that means for us is that the games that we create are for people that we know. And I think that’s the baseline to master the parts of getting something in development. Because you know game development is a process that requires a lot of feedback loops. And you need to have really good proximity between you and your primary audience.”

“We have so many stories, so many cultures, and we want to spread it all around the world”

Mensah-Bonsu then discussed myths around what African stories can be, asking: “What does an authentic African story for the modern audience look like? Is it always going to be rooted in mythologies and historical cultural contexts? Or is there a modern African story that can resonate [globally] as well?”

Tawia again noted the huge impact of Afrofuturism as represented in Marvel’s Black Panther, noting: “We first need to preserve our stories in a format people are used to.” He did predict a superhero fatigue among audiences, which could then boost storytellers to be able to show the full scope of what African stories can look like.

“We have a whole spectrum, from telling the actual factual stories from our past, [then] the colonial era and the independence struggles, all the way to the fantasy side. The spectrum is wide and we’re going to touch it from all angles.”

Concluding the panel, Kossoko reiterated his ambitions to tell African stories, describing how games can be a “powerful tool.”

“We don’t use Masseka to build games based on countries, we try to find [experiences] people have in common across the world,” he said. “We have so many stories, so many cultures, and we want to spread it all around the world. In the future, I want people to cosplay our characters.”

Sign up for the GI Daily here to get the biggest news straight to your inbox

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Game Industry – https://www.gamesindustry.biz/the-african-audience-has-become-global

Tags: AfricanAudienceentertainment
Previous Post

CD Projekt resolves dispute with investors over Cyberpunk 2077 launch issues

Next Post

Activision Blizzard planned to open “Steam of mobile” store | Epic vs Google

‘No team is perfect’: Scotland hunt for historic World Cup upset against England – The Guardian

Scotland Sets Sights on Historic World Cup Upset Against England: “No Team Is Perfect

September 13, 2025
What’s happening this week in economics? – Deloitte

What’s happening this week in economics? – Deloitte

September 13, 2025
VNC Recap: The Shifting Economics of University Sports & Entertainment, From $2.8B Settlement, NIL and Mixed-Use Venue Design – Pollstar News

The Future of University Sports and Entertainment: From a $2.8B Settlement to NIL and Cutting-Edge Venue Designs

September 13, 2025
Health costs associated with pregnancy, childbirth, and infant care – healthsystemtracker.org

Breaking Down the True Costs of Pregnancy, Childbirth, and Infant Care

September 13, 2025
Treasury Department says it will ‘fully cooperate’ with House Oversight panel’s Epstein probe – CNN

Treasury Department Pledges Full Cooperation in House Oversight’s Epstein Investigation

September 13, 2025
UW-Stevens Point hosts lecture on cannabis culture and research – Stevens Point Journal

UW-Stevens Point hosts lecture on cannabis culture and research – Stevens Point Journal

September 13, 2025
Southern Miss to Host 7th Annual Rayborn Lecture Featuring Renowned Physical Chemist – The University of Southern Mississippi

Southern Miss Welcomes Renowned Physical Chemist for 7th Annual Rayborn Lecture

September 13, 2025
Shreveport couple accused of defrauding Medicaid to fund cosmetic surgery, luxury lifestyle – WAFB

Shreveport Couple Accused of Using Medicaid Fraud to Fund Cosmetic Surgery and Extravagant Lifestyle

September 13, 2025
Lincoln Trail College Receives $100,000 Grant from Marathon Petroleum Corporation for Technology Center – wwbl.com

Lincoln Trail College Lands $100,000 Grant from Marathon Petroleum to Elevate Technology Center

September 13, 2025
Fall sports programs relish — or ignore — early effects of new roster limits – The Cavalier Daily

Fall Sports Programs Embrace or Overlook Early Impact of New Roster Limits

September 13, 2025

Categories

Archives

September 2025
MTWTFSS
1234567
891011121314
15161718192021
22232425262728
2930 
« Aug    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (818)
  • Economy (838)
  • Entertainment (21,715)
  • General (17,011)
  • Health (9,881)
  • Lifestyle (852)
  • News (22,149)
  • People (841)
  • Politics (846)
  • Science (16,047)
  • Sports (21,337)
  • Technology (15,819)
  • World (820)

Recent News

‘No team is perfect’: Scotland hunt for historic World Cup upset against England – The Guardian

Scotland Sets Sights on Historic World Cup Upset Against England: “No Team Is Perfect

September 13, 2025
What’s happening this week in economics? – Deloitte

What’s happening this week in economics? – Deloitte

September 13, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version