* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Wednesday, August 6, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Rachael Leigh Cook and Brandon Routh ‘Happy to Have Found Each Other’ Following Respective Divorces – yahoo.com

    Rachael Leigh Cook and Brandon Routh ‘Happy to Have Found Each Other’ Following Respective Divorces – yahoo.com

    ‘Billie Jean’ – Hyde Park Herald

    The Enduring Magic Behind ‘Billie Jean’ Revealed

    Hank Hill returns to a changed world in new ‘King of the Hill’ episodes – New Haven Register

    Hank Hill Navigates a Bold New World in Thrilling New ‘King of the Hill’ Episodes

    Exclusive | Fox Takes Stake in IndyCar Owner Penske Entertainment – The Wall Street Journal

    Exclusive | Fox Takes Stake in IndyCar Owner Penske Entertainment – The Wall Street Journal

    Go-to entertainment: why gaming was made for the toilet – The Guardian

    Why Gaming Is the Ultimate Way to Pass Time in the Bathroom

    Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

    Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Future Trends In HR Technology – Dataconomy

    Future Trends In HR Technology – Dataconomy

    Nasdaq-listed Verb Technology to build $558 million TON treasury, rebrand as TON Strategy Co. – The Block

    Nasdaq-Listed Verb Technology to Build $558 Million TON Treasury and Rebrand as TON Strategy Co

    How Tech Firms Like Google and Meta Are Embracing the Military – The New York Times

    How Tech Firms Like Google and Meta Are Embracing the Military – The New York Times

    Credo Technology: Wiring The AI Revolution (NASDAQ:CRDO) – Seeking Alpha

    Credo Technology: Driving the Next Wave of AI Innovation

    Microsoft Seeks to Extend Access to OpenAI Technology – PYMNTS.com

    Microsoft Aims to Broaden Access to OpenAI Technology

    Livonia police use grappler technology to stop drunk driver – ClickOnDetroit | WDIV Local 4

    Livonia Police Deploy Grappler Technology to Safely Stop Drunk Driver

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Rachael Leigh Cook and Brandon Routh ‘Happy to Have Found Each Other’ Following Respective Divorces – yahoo.com

    Rachael Leigh Cook and Brandon Routh ‘Happy to Have Found Each Other’ Following Respective Divorces – yahoo.com

    ‘Billie Jean’ – Hyde Park Herald

    The Enduring Magic Behind ‘Billie Jean’ Revealed

    Hank Hill returns to a changed world in new ‘King of the Hill’ episodes – New Haven Register

    Hank Hill Navigates a Bold New World in Thrilling New ‘King of the Hill’ Episodes

    Exclusive | Fox Takes Stake in IndyCar Owner Penske Entertainment – The Wall Street Journal

    Exclusive | Fox Takes Stake in IndyCar Owner Penske Entertainment – The Wall Street Journal

    Go-to entertainment: why gaming was made for the toilet – The Guardian

    Why Gaming Is the Ultimate Way to Pass Time in the Bathroom

    Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

    Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Future Trends In HR Technology – Dataconomy

    Future Trends In HR Technology – Dataconomy

    Nasdaq-listed Verb Technology to build $558 million TON treasury, rebrand as TON Strategy Co. – The Block

    Nasdaq-Listed Verb Technology to Build $558 Million TON Treasury and Rebrand as TON Strategy Co

    How Tech Firms Like Google and Meta Are Embracing the Military – The New York Times

    How Tech Firms Like Google and Meta Are Embracing the Military – The New York Times

    Credo Technology: Wiring The AI Revolution (NASDAQ:CRDO) – Seeking Alpha

    Credo Technology: Driving the Next Wave of AI Innovation

    Microsoft Seeks to Extend Access to OpenAI Technology – PYMNTS.com

    Microsoft Aims to Broaden Access to OpenAI Technology

    Livonia police use grappler technology to stop drunk driver – ClickOnDetroit | WDIV Local 4

    Livonia Police Deploy Grappler Technology to Safely Stop Drunk Driver

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Entertainment

The FoodNavigator Podcast: Why avoiding terms like ‘vegan,’ ‘vegetarian,’ or ‘meatless’ may boost the plant-based market

September 24, 2023
in Entertainment
The FoodNavigator Podcast: Why avoiding terms like ‘vegan,’ ‘vegetarian,’ or ‘meatless’ may boost the plant-based market
Share on FacebookShare on Twitter

France is the latest to join a growing number of countries around the world implementing bans on either ‘meaty’ or ‘dairy-like’ terms​ for plant-based versions of animal-based foods. 

It’s a hot topic in the UK too, where plant-based brands fear a clampdown from trading standards authorities​ preventing them from using dairy-related terms such as ‘mylk’, ‘sheese’ and ‘b+tter’ on products.

Those who support restrictions say these terms confuse consumers. There’s no evidence for this, according to the brands using them. They say shoppers are more than capable of telling the difference, and they oppose any regulatory moves as to what they can call these products.

But could plant-based sales be improved – at time of flagging sales in some markets – if alternatives move away from ‘meatless’ and ‘vegan’ descriptors that don’t highlight what they are, but what they’re not​?

ProVeg ­­– the organisation aiming to cut animal consumption 50% by 2040 – has released a new report to investigate how fast-food chains are embracing plant-based food. ProVeg assessed five major fast-food companies: McDonald’s, Burger King, Subway, Pizza Hut, and KFC in nine countries – Belgium, Czech Republic, Germany, the Netherlands, Poland, South Africa, Spain, the UK, and the US. The report found they were delivering an increasing number of plant-based food options to their customers. Main meals, sides, desserts and menu presentation were all taken into consideration. 

ProVeg analysed 43 online menus across all nine countries. While only 6% of main dishes were plant-based, 51% offered at least one plant-based option. Burger King came out on top with the highest percentage of main dishes being plant-based. Subway came in a very close second in the ranking after Burger King, followed by McDonald’s, Pizza Hut, and KFC.

“This is encouraging but there is still plenty of room for improvement​,​”​ said Josh Bisig, Senior Project Manager at ProVeg.

ProVeg found that all chains should focus on improving their menus in two key ways: increasing the plant-based options and implementing menu strategies to encourage mainstream consumers to choose plant-based.

ProVeg is clear that companies should be permitted to use terms like ‘meat’ or ‘milk’ in plant-based item names. It would approve, for example, if a fast-food operator named a completely vegan item with plant-based sausage something like ‘Meat Lover’s Pizza’, while using a simple leafy pictogram to designate that it was plant-based. 

White space opportunities for the naming of plant-based product​

But among the recommendations from the report were that when naming menu items, words should be chosen that focus on the product’s culinary theme, sensory experience, or brand while minimising the use of words like ‘veggie’ or ‘plant-based,’ and totally avoiding words like ‘vegan,’ ‘vegetarian,’ or ‘meatless.’

“​T​here are a lot of studies coming out that show that menu presentation has a major influence with flexitarians and omnivores​.​ H​ow the menu is presented and designed can have a huge impact on whether mainstream consumers choose a plant-base option over a meat option​,​”​ explained Bisig.  

“N​ames like ​‘​vegan ​this’ ​or ​‘​meatless th​at’​ can significantly decrease the chance that a meat-eater, flexitarian or omnivore will choose that option,” he said. ​

“Among all the designators, plant-based is the least unappealing to flexitarians and omnivores but if you just focus on the culinary aspect or the brand ingredient, you’re going to much more likely to sell those to people who aren’t vegan.”​

Another recommendation was that plant-based options should be ‘smoothly integrated’ into main menus and ‘repeated in a separate plant-based section of the menu’. 

“Y​ou can nearly double the rate a meat eater chooses a plant-based option simply by integrating the plant-based main dishes in with the other main dishes instead of relegating them to a specific section of the menu. You can then increase the chances further by listing the plant-based options first.”​

What’s the business case for more plant-based options in fast-food outlets? There’s still untapped demand for these options, Bisig argued.

“Consumer data tell us there’s still much untapped potential in this market. But the taste, price and convenience all remain barriers to entry for many mainstream consumers.  ​

“The majority of flexitarians and omnivores in the UK, US and Germany have a favourable opinion of major fast-food chains offering more plant-based items. And lots of them are wanting to regularly eat plant-based options at fast food outlets if only there were more.”​

Tune in to The FoodNavigator podcast to hear the full interview.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : FoodNavigator – https://www.foodnavigator.com/Article/2023/09/20/The-FoodNavigator-Podcast-Why-avoiding-terms-like-vegan-vegetarian-or-meatless-may-boost-the-plant-based-market?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS

Tags: entertainmentFoodNavigatorpodcast
Previous Post

‘A vitamin B12 deficiency can have very unpleasant consequences’: Can B12 work in plant-based meat?

Next Post

Better taste, better bite: Can ingredient and tech innovations fire-up plant-based meat sales?

Edward McNabb, pioneer of conservation bioacoustics and nocturnal ecology, died on May 7th, aged 81 – Butler Nature

Remembering Edward McNabb: Trailblazer in Conservation Bioacoustics and Nocturnal Ecology Passes Away at 81

August 5, 2025
Insider’s View: Europe can be a leader in AI for science – Science|Business

Insider’s View: Europe can be a leader in AI for science – Science|Business

August 5, 2025
The FDA is targeting orange juice. Here’s why, and what the science says. – The Boston Globe

Why the FDA Is Targeting Orange Juice-and What the Science Actually Reveals

August 5, 2025
Beyond Nutritional Deficiencies: Managing GLP-1 Side Effects With Lifestyle Interventions – Patient Care Online

Beyond Nutritional Deficiencies: Managing GLP-1 Side Effects With Lifestyle Interventions – Patient Care Online

August 5, 2025
Shaw Travels To China For World Games With U.S. Men’s National Team – hailstate.com

Shaw Joins U.S. Men’s National Team for Thrilling World Games Showdown in China

August 5, 2025

A Turbulent Week Rocks the American Economy

August 5, 2025
Rachael Leigh Cook and Brandon Routh ‘Happy to Have Found Each Other’ Following Respective Divorces – yahoo.com

Rachael Leigh Cook and Brandon Routh ‘Happy to Have Found Each Other’ Following Respective Divorces – yahoo.com

August 5, 2025
Chatbots Can Trigger a Mental Health Crisis. What to Know About ‘AI Psychosis’ – Time Magazine

When Chatbots Spark a Mental Health Crisis: Unraveling the Enigma of ‘AI Psychosis

August 5, 2025

Why Young Adults Are Checking Out of Politics and Choosing Not to Vote

August 5, 2025
Future Trends In HR Technology – Dataconomy

Future Trends In HR Technology – Dataconomy

August 5, 2025

Categories

Archives

August 2025
MTWTFSS
 123
45678910
11121314151617
18192021222324
25262728293031
« Jul    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (756)
  • Economy (781)
  • Entertainment (21,658)
  • General (16,306)
  • Health (9,818)
  • Lifestyle (789)
  • News (22,149)
  • People (780)
  • Politics (790)
  • Science (15,994)
  • Sports (21,276)
  • Technology (15,758)
  • World (762)

Recent News

Edward McNabb, pioneer of conservation bioacoustics and nocturnal ecology, died on May 7th, aged 81 – Butler Nature

Remembering Edward McNabb: Trailblazer in Conservation Bioacoustics and Nocturnal Ecology Passes Away at 81

August 5, 2025
Insider’s View: Europe can be a leader in AI for science – Science|Business

Insider’s View: Europe can be a leader in AI for science – Science|Business

August 5, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version