* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Sunday, July 20, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Canes owner Tom Dundon’s real estate firm eyes entertainment complex near RDU – The Business Journals

    Canes Owner Tom Dundon’s Real Estate Firm Unveils Plans for Thrilling New Entertainment Complex Near RDU

    Inspired Entertainment, Inc.’s (NASDAQ:INSE) Price Is Right But Growth Is Lacking After Shares Rocket 29% – simplywall.st

    Inspired Entertainment Soars 29% but Growth Momentum Falls Short

    Kroger shares summer entertainment tips – Supermarket Perimeter

    Ultimate Summer Entertainment Tips to Make Your Season Unforgettable

    Theater at Santa Fe’s San Isidro Plaza will be converted into IMAX, family entertainment venue – Santa Fe New Mexican

    Santa Fe’s San Isidro Plaza Theater Transforms into Exciting IMAX Family Entertainment Venue

    B&B Theatres will open massive entertainment complex in Texas – The Business Journals

    B&B Theatres will open massive entertainment complex in Texas – The Business Journals

    Rough times for broadcast networks illustrate changing media landscape – New Haven Register

    Broadcast Networks Confront Turbulent Times in a Rapidly Changing Media Landscape

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    BlackSky Technology Inc. Stock Analysis and Forecast – Explosive wealth accumulation – Jammu Links News

    BlackSky Technology Inc.: Unlocking Explosive Wealth Potential Through Expert Stock Analysis and Forecast

    Polypurine Hairpin Technology is Safe, Effective at Inhibiting PCSK9 to Regulate Cholesterol – Pharmacy Times

    Polypurine Hairpin Technology: A Safe and Powerful Breakthrough for Controlling Cholesterol by Targeting PCSK9

    A major AI training data set contains millions of examples of personal data – MIT Technology Review

    A major AI training data set contains millions of examples of personal data – MIT Technology Review

    Simpson College to purchase medical simulation technology with grant funds – Iowa Capital Dispatch

    Simpson College to purchase medical simulation technology with grant funds – Iowa Capital Dispatch

    SailGP Technologies officially launches new center of excellence in technology & innovation – Sail-World.com

    SailGP Technologies officially launches new center of excellence in technology & innovation – Sail-World.com

    Victorville’s new gunfire-detecting technology already making strides, city says – NBC Los Angeles

    Victorville’s New Gunfire-Detecting Technology Is Already Making a Difference, City Officials Say

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Canes owner Tom Dundon’s real estate firm eyes entertainment complex near RDU – The Business Journals

    Canes Owner Tom Dundon’s Real Estate Firm Unveils Plans for Thrilling New Entertainment Complex Near RDU

    Inspired Entertainment, Inc.’s (NASDAQ:INSE) Price Is Right But Growth Is Lacking After Shares Rocket 29% – simplywall.st

    Inspired Entertainment Soars 29% but Growth Momentum Falls Short

    Kroger shares summer entertainment tips – Supermarket Perimeter

    Ultimate Summer Entertainment Tips to Make Your Season Unforgettable

    Theater at Santa Fe’s San Isidro Plaza will be converted into IMAX, family entertainment venue – Santa Fe New Mexican

    Santa Fe’s San Isidro Plaza Theater Transforms into Exciting IMAX Family Entertainment Venue

    B&B Theatres will open massive entertainment complex in Texas – The Business Journals

    B&B Theatres will open massive entertainment complex in Texas – The Business Journals

    Rough times for broadcast networks illustrate changing media landscape – New Haven Register

    Broadcast Networks Confront Turbulent Times in a Rapidly Changing Media Landscape

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    BlackSky Technology Inc. Stock Analysis and Forecast – Explosive wealth accumulation – Jammu Links News

    BlackSky Technology Inc.: Unlocking Explosive Wealth Potential Through Expert Stock Analysis and Forecast

    Polypurine Hairpin Technology is Safe, Effective at Inhibiting PCSK9 to Regulate Cholesterol – Pharmacy Times

    Polypurine Hairpin Technology: A Safe and Powerful Breakthrough for Controlling Cholesterol by Targeting PCSK9

    A major AI training data set contains millions of examples of personal data – MIT Technology Review

    A major AI training data set contains millions of examples of personal data – MIT Technology Review

    Simpson College to purchase medical simulation technology with grant funds – Iowa Capital Dispatch

    Simpson College to purchase medical simulation technology with grant funds – Iowa Capital Dispatch

    SailGP Technologies officially launches new center of excellence in technology & innovation – Sail-World.com

    SailGP Technologies officially launches new center of excellence in technology & innovation – Sail-World.com

    Victorville’s new gunfire-detecting technology already making strides, city says – NBC Los Angeles

    Victorville’s New Gunfire-Detecting Technology Is Already Making a Difference, City Officials Say

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Entertainment

The viral rise of Chinese-style beauty and ‘Douyin makeup’ on TikTok

September 20, 2023
in Entertainment
The viral rise of Chinese-style beauty and ‘Douyin makeup’ on TikTok
Share on FacebookShare on Twitter

How did one of China’s most popular makeup aesthetics become a major trend across Western social media? 

While Western beauty brands have dominated Asia’s markets for the past few decades, C-beauty aesthetics and brands may be poised to take over. 

Over the past few years, China’s “Douyin makeup” trend has been making waves among Western users across social media platforms like TikTok. Both platforms are owned by Chinese tech giant Bytedance.

Featuring glowy, translucent skin, glittery eyelids, bright, concentrated pink or mauve blush, and oftentimes highly-pigmented glossy or semi-matte ombre lips, the Douyin makeup look has come to embody one of China’s most popular makeup aesthetics. Named after China’s top short video-sharing platform Douyin, the Chinese makeup trend has now become its own meta phrase. 

Despite rising political tensions between East and West — anime, gaming, and K-pop culture are increasingly influential abroad. Gen Z and Gen Alpha audiences in the West seem to care less about geopolitics, as they continue to be enamored with the Douyin makeup aesthetics. 

But first, here’s how the Douyin makeup first became so widespread in China.

Chunyu and Douyin makeup: Multicultural origins 

Over the past few years, Chinese makeup styles have been evolving, as the country’s fashion and beauty industries mature alongside the tastes of millennial and Gen Z consumers. 

Given the major influence of neighboring South Korea’s K-pop, K-dramas and K-fashion over the last decade, it makes sense that China’s current beauty trends are also informed, in part, by K-beauty. 

Some netizens have also talked about the lasting impact of Korea’s Ulzzang or “good-looking” aesthetic — a trend that originated in the early 2000s that is best-described as hyper-feminine with a heavy focus on youthful skin and “cute” features, such as large eyes with double eyelids.

Manhua, or manga-style eyelashes, are also part of the Douyin aesthetic. False lashes are applied in feathery clumps, to give the appearance of natural yet dramatic lashes. Meanwhile, highlighting areas of “baby fat” across the face — based on another Korean trend, called aegyo sal or “cute fat,” is also part of the look, with users highlighting the pockets of fat beneath their eyes. 

Many Chinese consumers create these looks using popular domestic brands like Florasis, Hanshu, Proya, Catkin, Judydoll and Flortte. 

“In China, this aesthetic is called chunyu (纯欲),” says Yaling Jiang, a Shanghai-based cultural analyst and founder of popular enewsletter Following the Yuan. “This term can be directly translated as ‘pure desire.’ It rose to prominence not solely for the makeup style, but because it offers young girls a complete look [via] fair skin tone and a youthful aura.” 

Young Chinese women are expected to look alluring without revealing too much skin, Jiang says, hence the rise of looks like the Douyin makeup look or chunyu trend. “It’s a lot to ask of women,” she adds. 

When the trend first became popular around 2019, Jiang says Douyin wasn’t the “beauty battleground” it is today. “Women got their inspirations mostly on Xiaohongshu, [but] I assume ByteDance wants to keep the trend relevant to its own platform, and possibly orchestrated this naming strategy [for Douyin makeup].”

The big beauty winners on platforms TikTok and Douyin

In the US, beauty sales across TikTok are booming. While users of the Chinese-owned social media app are skeptical of the product recommendations they see — 76 percent of consumers believe “influencer recommendations are fake,” a recent survey found — 89 percent of the app’s users also bought makeup, skincare and haircare products based off of such recommendations. 

L’Oréal was named a major winner on Chinese platform Douyin recently, having surpassed an overall Gross Merchandise Value (GMV) of $10.6 billion (76.6 billion RMB); meanwhile the beauty giant came first in terms of brand sales, reaching $140 million (2 billion RMB) in GMV during the first half of this year. 

And in the West, thanks to platforms like TikTok, the French beauty conglomerate also performed well. TikTok reviews for products including L’Oréal’s Nyx Professional Makeup Fat Oil Lip Drip, as well as L’Oréal Paris’ The Telescope Lift Mascara, all contributed to high sales growth for the brand’s consumer products division. 

Established international brands like L’Oréal have reaped major profits on both Bytedance’s Western and Chinese platforms, Douyin and TikTok, respectively. The question on everyone’s minds now is whether popular Chinese brands on Douyin can reap the same rewards on TikTok.

Can guochao take Douyin makeup global?

As Jing Daily reported in recent weeks, Chinese exports of cosmetics reached $2.8 billion (20.9 billion RMB) in the first half of this year, a 32.5 percent increase from the same period last year. 

Brands like Florasis are boosting their overseas outreach, as they see rising demand among global consumers. The Hangzhou-headquartered cosmetics brand plans to boost its online presence in the US, and launch its first counter at a department store in Japan. 

Speaking of the fierce local competition in China, Florasis executive Gabby Chen told Jing Daily last month that while Florasis has consistently secured the top spot in the makeup category across Chinese e-commerce platforms over recent years, “it is a natural phase for our brand to seek broader markets and cater to diverse consumers from different regions and ethnicities.” 

The brand has been seeking US relevance since 2020, when it launched ads across New York’s Times Square TV screens. 

And now, TikTok users’ embrace and the Douyin makeup trend may be the platform’s answer. 

“Western makeup styles just don’t mesh well with my features especially when it comes to the eyes,” one TikTok user posted on Reddit. “The Douyin makeup trend is more helpful to me than Korean tutorials because they’re a bit more adventurous and also ‘Western-style’ makeup has become popular in China so I have a lot to choose from.”

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : JingDaily – https://jingdaily.com/tiktok-douyin-makeup-trend/

Tags: Chinese-styleentertainmentViral
Previous Post

Ferragamo’s ‘New Renaissance’ campaign masterpiece with Uffizi Galleries

Next Post

Backlash to ‘Lipstick King’ Li Jiaqi sparks a new trend, with Chinese brands rolling out 79 RMB deals

July 16 – Property owners fined $204,000 for damaging Deschutes River shoreline – Department of Ecology – State of Washington (.gov)

Property Owners Hit with $204,000 Fine for Destroying Deschutes River Shoreline

July 20, 2025
Scientists Found the Staggering Natural Switch That Could Bring Back Your Eyesight – Popular Mechanics

Scientists Discover Incredible Natural Switch That Could Restore Your Vision

July 20, 2025
UW scientists use AI to crack ‘undruggable’ proteins, opening door to new treatments – GeekWire

UW scientists use AI to crack ‘undruggable’ proteins, opening door to new treatments – GeekWire

July 20, 2025
EXCLUSIVE: Von Dutch Expands Reach With New Lifestyle Venture, Thanks Charli XCX for ‘Reigniting Gen Z’s Interest’ – WWD

Von Dutch Sparks Gen Z Excitement with Bold New Lifestyle Venture Inspired by Charli XCX

July 20, 2025
Pacquiao held to draw by Barrios in world title return – Yahoo Sports

Pacquiao’s Epic Comeback Fight Ends in a Heart-Stopping Draw Against Barrios

July 20, 2025
The kitchen sink has been thrown at the economy. Here’s why it’s not causing a recession. – MarketWatch

The kitchen sink has been thrown at the economy. Here’s why it’s not causing a recession. – MarketWatch

July 20, 2025
Canes owner Tom Dundon’s real estate firm eyes entertainment complex near RDU – The Business Journals

Canes Owner Tom Dundon’s Real Estate Firm Unveils Plans for Thrilling New Entertainment Complex Near RDU

July 20, 2025
Your health insurance premiums could soon go up 15 percent — or more – vox.com

Brace Yourself: Health Insurance Premiums Could Soar by 15%

July 20, 2025
Why Donald Trump is facing doubts in the ‘manosphere’ – CNN

Why Donald Trump Is Losing Support in the ‘Manosphere

July 20, 2025
BlackSky Technology Inc. Stock Analysis and Forecast – Explosive wealth accumulation – Jammu Links News

BlackSky Technology Inc.: Unlocking Explosive Wealth Potential Through Expert Stock Analysis and Forecast

July 20, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (730)
  • Economy (753)
  • Entertainment (21,638)
  • General (16,001)
  • Health (9,791)
  • Lifestyle (761)
  • News (22,149)
  • People (755)
  • Politics (762)
  • Science (15,970)
  • Sports (21,250)
  • Technology (15,735)
  • World (736)

Recent News

July 16 – Property owners fined $204,000 for damaging Deschutes River shoreline – Department of Ecology – State of Washington (.gov)

Property Owners Hit with $204,000 Fine for Destroying Deschutes River Shoreline

July 20, 2025
Scientists Found the Staggering Natural Switch That Could Bring Back Your Eyesight – Popular Mechanics

Scientists Discover Incredible Natural Switch That Could Restore Your Vision

July 20, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version