Amazon, Netflix, Sony Pictures and Warner Bros. Pictures are all sitting out of airing TV spots during the Superbowl broadcast this coming Sunday, but Disney, Universal and Paramount will be there and in force.
Variety has done a story looking into the coveted TV spots snapped up by the studios and which titles are set to show first looks during the big game.
Paramount will have an ‘outsized presence’ thanks to CBS being the network to air the game this year. On the film front it is expected to unveil a first look at the horror spin-off “A Quiet Place: Day One” along with brief spots for “IF” and “Bob Marley: One Love”.
On the streaming front they’ll show no less than eight ads with most before the big game. These include a first look at “Sonic the Hedgehog” spin-off series “Knuckles,” animated adventure “The Tiger’s Apprentice,” new seasons of “The Chi” and “The Family Stone”. During the game itself they’ll tout the likes of the “Halo” TV series and streaming release of “Mission: Impossible – Dead Reckoning”.
Disney is expected to promote several of its summer tentpoles, though isn’t saying which ones. The biggest hope is that a first look at “Deadpool 3” will air during the game. More certain is a spot for Pixar’s “Inside Out 2,” and potentially a spot for the already well-advertised “Kingdom of the Planet of the Apes”.
Universal is also keeping things under wraps about their plans with “The Fall Guy” and “Kung Fu Panda 4” quite possible. In terms of first looks, the trade suggests the big one will be a glimpse of the “Wicked” movie – but others are suggesting a more likely first look will be the new “Twisters” movie.
More than 100 million people are expected to tune in for Super Bowl LVIII on February 11th with 30-second ad spots in the first quarter potentially running up a cost of approximately $7 million this year.
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