* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Thursday, July 3, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    Nantucket Dance Festival opens July 8 – The Inquirer and Mirror

    Nantucket Dance Festival Launches with Thrilling Performances Beginning July 8

    A Secret Society, Ritualistic Killings, and a Century-Old Curse Netflix and YRF Entertainment’s ‘Mandala Murders’ Premieres July 25 – About Netflix

    A Secret Society, Ritualistic Killings, and a Century-Old Curse: Dive into the Chilling World of ‘Mandala Murders’ Premiering July 25

    Susquehanna Raises Penn Entertainment Inc. (PENN) Price Target. – Yahoo Finance

    Susquehanna Raises Price Target for Penn Entertainment Inc. (PENN)

    George Lopez is coming to Spokane – KXLY.com

    George Lopez is coming to Spokane – KXLY.com

    Netflix unveils Dallas immersive venue for fans of hit shows like ‘Squid Game,’ ‘Stranger Things’ – Houston Chronicle

    Step Inside Netflix’s New Dallas Immersive Experience Featuring Hits Like ‘Squid Game’ and ‘Stranger Things

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Owls inspire new revolutionary noise reduction technology – KTEN

    Owls inspire new revolutionary noise reduction technology – KTEN

    New center coming to Mizzou will focus on energy research and technology – Columbia Missourian

    Mizzou Launches Innovative New Center Dedicated to Energy Research and Technology

    Mirrors in space and underwater curtains: can technology buy us enough time to save the Arctic ice caps? – The Guardian

    Can Technology Like Space Mirrors and Underwater Curtains Buy Us Time to Save the Arctic Ice Caps?

    Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

    Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    Nantucket Dance Festival opens July 8 – The Inquirer and Mirror

    Nantucket Dance Festival Launches with Thrilling Performances Beginning July 8

    A Secret Society, Ritualistic Killings, and a Century-Old Curse Netflix and YRF Entertainment’s ‘Mandala Murders’ Premieres July 25 – About Netflix

    A Secret Society, Ritualistic Killings, and a Century-Old Curse: Dive into the Chilling World of ‘Mandala Murders’ Premiering July 25

    Susquehanna Raises Penn Entertainment Inc. (PENN) Price Target. – Yahoo Finance

    Susquehanna Raises Price Target for Penn Entertainment Inc. (PENN)

    George Lopez is coming to Spokane – KXLY.com

    George Lopez is coming to Spokane – KXLY.com

    Netflix unveils Dallas immersive venue for fans of hit shows like ‘Squid Game,’ ‘Stranger Things’ – Houston Chronicle

    Step Inside Netflix’s New Dallas Immersive Experience Featuring Hits Like ‘Squid Game’ and ‘Stranger Things

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Owls inspire new revolutionary noise reduction technology – KTEN

    Owls inspire new revolutionary noise reduction technology – KTEN

    New center coming to Mizzou will focus on energy research and technology – Columbia Missourian

    Mizzou Launches Innovative New Center Dedicated to Energy Research and Technology

    Mirrors in space and underwater curtains: can technology buy us enough time to save the Arctic ice caps? – The Guardian

    Can Technology Like Space Mirrors and Underwater Curtains Buy Us Time to Save the Arctic Ice Caps?

    Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

    Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Entertainment

TikTok Says Discovery Isn’t Clicks—Click-Based Attribution Models Fail to Capture the Platform’s Impact

September 15, 2023
in Entertainment
TikTok Says Discovery Isn’t Clicks—Click-Based Attribution Models Fail to Capture the Platform’s Impact
Share on FacebookShare on Twitter

TikTok says discovery isn't defined by clicks

Photo Credit: Gilles Lambert

TikTok says click-based attribution methods can’t define its impact on purchase or discovery. Here’s the latest.

The company says the web’s traditional click-based attribution method doesn’t account for the platform’s role in discoverability because of the complex way in which users interact with content on TikTok. The platform says users interested in a brand or app delay their visit rather than disrupt their browsing—but that doesn’t mean TikTok wasn’t the originator of their interest.

TikTok says its a powerful channel for influencing users early in their purchase journey, but click attribution undervalues that discovery role. The platform estimates that 79% of purchases driven by TikTok content are not captured through common attribution methods used by web advertisers to monitor their campaigns. The company suggests using both click-through and view-through attributions in TikTok campaigns to understand how users are interacting with content.

It also suggests using longer attribution windows to discover the true impact of ads placed on the platform. “Our internal research has shown that the optimal view-through window differs greatly by industry (16 days for travel, 19 days for consumer packaged goods (CPG), 3 days for gaming),” the blog post with the study reads. TikTok says it currently offers a 7-day maximum view-through window and recommends using this for all advertising campaigns on the platform.

TikTok’s role in the music industry for discovery can’t be understated, either. The TikTok-to-Spotify pipeline is a very real phenomenon that occurs when a song goes viral on the platform—with that success directly translating to a boost in Spotify streams. While the virality of a TikTok song can fade as trends move like ocean waves, the boost provided to Spotify streaming can have a much longer tail.

It also creates a positive feedback loop in which Spotify’s algorithms notice an uptick in people streaming an artist and register the engagement. From there, its algorithms begin adding the viral song to editorial playlist placements as users add the song to their own personal playlists, boosting engagement across the board.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigitalMusicNews – https://www.digitalmusicnews.com/2023/09/14/tiktok-says-discovery-isnt-measured-in-clicks/

Tags: DiscoveryentertainmentTikTok
Previous Post

Life Is Beautiful Music Festival Partners with Amazon Music for 2023 Livestream

Next Post

Spotify Introduces Songwriter Promo Cards

Stellantis Revives SRT: High-Performance Street and Racing Division Makes a Triumphant Return

July 3, 2025
Josh Hart Delivers Promise to Fans After Knicks’ Recent Move – Yahoo Sports

Josh Hart Delivers Promise to Fans After Knicks’ Recent Move – Yahoo Sports

July 3, 2025
LensToLens: Wetlands guard bird species from plateau to urban landscape – Xinhua

How Wetlands Safeguard Bird Species Across Plateaus and Urban Landscapes

July 3, 2025
Commentary: Vatican defends science from politics, ideology and misinformation – The Salt Lake Tribune

Vatican Takes a Bold Stand: Defending Science from Politics, Ideology, and Misinformation

July 2, 2025
Scientists Merged 3 Human Brains by Thought Alone – Popular Mechanics

Scientists Achieve Mind-Blowing Feat by Merging Three Human Brains Through Thought Alone

July 3, 2025
Retired woman shares inside look at lifestyle after moving into unconventional tiny home: ‘The best decision I’ve ever made’ – The Cool Down

Retired Woman Reveals Life-Changing Joys of Living in an Unconventional Tiny Home: “The Best Decision I’ve Ever Made

July 2, 2025
​​World Rural Development Day: Refugee-Led Farming Projects That Are Feeding the World – USA for UNHCR

​​World Rural Development Day: Refugee-Led Farming Projects That Are Feeding the World – USA for UNHCR

July 2, 2025
Trump’s economy: A weak link in MAGA’s chain – The Hill

Trump’s economy: A weak link in MAGA’s chain – The Hill

July 2, 2025
BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

July 2, 2025
About 17 Million More People Could be Uninsured due to the Big Beautiful Bill and other Policy Changes – KFF

How the Big Beautiful Bill and Policy Changes Could Leave 17 Million More People Uninsured

July 2, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (702)
  • Economy (728)
  • Entertainment (21,616)
  • General (15,681)
  • Health (9,767)
  • Lifestyle (732)
  • News (22,149)
  • People (729)
  • Politics (735)
  • Science (15,946)
  • Sports (21,226)
  • Technology (15,712)
  • World (709)

Recent News

Stellantis Revives SRT: High-Performance Street and Racing Division Makes a Triumphant Return

July 3, 2025
Josh Hart Delivers Promise to Fans After Knicks’ Recent Move – Yahoo Sports

Josh Hart Delivers Promise to Fans After Knicks’ Recent Move – Yahoo Sports

July 3, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version