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    Diane Keaton, Oscar-Winning Star of ‘Annie Hall’ and ‘The Godfather,’ Dies at 79 – Yahoo

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    Diane Keaton, Oscar-Winning Star of ‘Annie Hall’ and ‘The Godfather,’ Dies at 79 – Yahoo

    Diane Keaton, Oscar-Winning Star of ‘Annie Hall’ and ‘The Godfather,’ Dies at 79 – Yahoo

    THE VAMPIRE LESTAT Shares First Look Teaser Trailer (And It’s Fangtastic) – Yahoo

    THE VAMPIRE LESTAT Shares First Look Teaser Trailer (And It’s Fangtastic) – Yahoo

    The Live-Action Simpsons Movie That Was Supposed To Star Phil Hartman – Yahoo

    The Live-Action Simpsons Movie That Was Supposed To Star Phil Hartman – Yahoo

    The Best “Friends” Halloween Episodes That Blend Spooky And Silly In The Perfect Way – Yahoo

    The Best “Friends” Halloween Episodes That Blend Spooky And Silly In The Perfect Way – Yahoo

    MSG Entertainment Takes Radio City Music Hall Into the Future With Introduction of Sphere Immersive Sound – Business Wire

    MSG Entertainment Transforms Radio City Music Hall with Cutting-Edge Sphere Immersive Sound Experience

    Israel’s Entertainment Industry Is Being Targeted by the Left in Hollywood and the Right at Home – The Wall Street Journal

    Inside the Fierce Clash Shaping Israel’s Entertainment Industry: Hollywood vs. Local Voices

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    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

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    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

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TikTok Says Discovery Isn’t Clicks—Click-Based Attribution Models Fail to Capture the Platform’s Impact

September 15, 2023
in Entertainment
TikTok Says Discovery Isn’t Clicks—Click-Based Attribution Models Fail to Capture the Platform’s Impact
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TikTok says discovery isn't defined by clicks

Photo Credit: Gilles Lambert

TikTok says click-based attribution methods can’t define its impact on purchase or discovery. Here’s the latest.

The company says the web’s traditional click-based attribution method doesn’t account for the platform’s role in discoverability because of the complex way in which users interact with content on TikTok. The platform says users interested in a brand or app delay their visit rather than disrupt their browsing—but that doesn’t mean TikTok wasn’t the originator of their interest.

TikTok says its a powerful channel for influencing users early in their purchase journey, but click attribution undervalues that discovery role. The platform estimates that 79% of purchases driven by TikTok content are not captured through common attribution methods used by web advertisers to monitor their campaigns. The company suggests using both click-through and view-through attributions in TikTok campaigns to understand how users are interacting with content.

It also suggests using longer attribution windows to discover the true impact of ads placed on the platform. “Our internal research has shown that the optimal view-through window differs greatly by industry (16 days for travel, 19 days for consumer packaged goods (CPG), 3 days for gaming),” the blog post with the study reads. TikTok says it currently offers a 7-day maximum view-through window and recommends using this for all advertising campaigns on the platform.

TikTok’s role in the music industry for discovery can’t be understated, either. The TikTok-to-Spotify pipeline is a very real phenomenon that occurs when a song goes viral on the platform—with that success directly translating to a boost in Spotify streams. While the virality of a TikTok song can fade as trends move like ocean waves, the boost provided to Spotify streaming can have a much longer tail.

It also creates a positive feedback loop in which Spotify’s algorithms notice an uptick in people streaming an artist and register the engagement. From there, its algorithms begin adding the viral song to editorial playlist placements as users add the song to their own personal playlists, boosting engagement across the board.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigitalMusicNews – https://www.digitalmusicnews.com/2023/09/14/tiktok-says-discovery-isnt-measured-in-clicks/

Tags: DiscoveryentertainmentTikTok
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