Photo Credit: Twitch
Twitch is dangling the 70/30 revenue split carrot in front of its creators again with its new Partner Plus program—with some serious caveats.
The 70/30 split would be for the first $100,000 streamers bring in each year. Currently, most Twitch partners have a 50/50 revenue split arrangement in which the platform takes 50% of what they make. The 70/30 split was in place for some of the platform’s largest streamers—but Twitch brought the ax to the chopping block on that arrangement in September 2022. Since then, some of the highest paid Twitch streamers on the platform have been massively unhappy about the changes to the platform.
Meta is taking no subscription cut for Facebook Gaming and Instagram through the rest of 2023. Meanwhile, YouTube Gaming already offers a 70/30 split with its creators and has recently lowered the requirements to make YouTube Partner. Kick, a newly launched video streaming competitor is hoping to pull some streamers away in the chaos with an advertised 95/5 revenue split.
What are the new terms of Twitch Partner Plus?
Under the new terms, Twitch streamers will need to keep a subscription count of at least 350 recurring paid subscriptions for three consecutive months to be eligible. But the caveat here is that gifted subscriptions and prime subscriptions (read: free) don’t count toward this number. Once a streamer meets the threshold, they’re automatically enrolled for the next 12 months even if they dip below that 350 number in subsequent months.
Once Twitch Partners earn $100,000 in a 12-month period, their revenue split goes from 70/30 to 50/50. This new program will launch on October 1. Twitch streamers who meet the new eligibility criteria throughout July, August, and September will be enrolled in October. The move comes after the brand angered streamers with new rules against ‘burn-in advertising‘ that would have impacted additional revenue streams they earn through their streaming activities.