* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, July 5, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Max-Matching Entertainments & Longhua District form partnership for new entertainment complex – Blooloop

    Max-Matching Entertainments and Longhua District Unite to Launch Thrilling New Entertainment Complex

    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

    MAY HER SOUL REST IN PEACE 🙏 Veteran entertainment columnist and talent manager Lolit Solis has passed away. She was 78 years old. https://tinyurl.com/6kumarkx | LatestChika.com – Facebook

    Beloved Entertainment Icon Lolit Solis Passes Away at 78 – A Life Remembered with Love and Respect 🙏

    Neil Young Plays Rare Full-Band ‘Ambulance Blues’ With The Chrome Hearts – Yahoo

    Neil Young Stuns Fans with Rare Full-Band Performance of ‘Ambulance Blues’ Alongside The Chrome Hearts

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    Nantucket Dance Festival opens July 8 – The Inquirer and Mirror

    Nantucket Dance Festival Launches with Thrilling Performances Beginning July 8

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    New Technology for Water Efficiency and Working with Mexico on Screwworm – AG INFORMATION NETWORK OF THE WEST

    Revolutionary Water Efficiency Technology and Cross-Border Collaboration to Defeat Screwworm

    Environmental cognitive distance, R&D capability distance, and supply chain green technology innovation – Nature

    Bridging Gaps: How Environmental and R&D Differences Drive Green Technology Innovation in Supply Chains

    LG Innotek CEO Moon Hyuksoo: “Our Next-gen Substrate Technology Will Change the Industry Paradigm” – TechPowerUp

    LG Innotek CEO Moon Hyuksoo: “Our Next-Gen Substrate Technology Will Revolutionize the Industry” Revolutionizing the Future: LG Innotek’s CEO Unveils Game-Changing Next-Gen Substrate Technology

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Owls inspire new revolutionary noise reduction technology – KTEN

    Owls inspire new revolutionary noise reduction technology – KTEN

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Max-Matching Entertainments & Longhua District form partnership for new entertainment complex – Blooloop

    Max-Matching Entertainments and Longhua District Unite to Launch Thrilling New Entertainment Complex

    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

    MAY HER SOUL REST IN PEACE 🙏 Veteran entertainment columnist and talent manager Lolit Solis has passed away. She was 78 years old. https://tinyurl.com/6kumarkx | LatestChika.com – Facebook

    Beloved Entertainment Icon Lolit Solis Passes Away at 78 – A Life Remembered with Love and Respect 🙏

    Neil Young Plays Rare Full-Band ‘Ambulance Blues’ With The Chrome Hearts – Yahoo

    Neil Young Stuns Fans with Rare Full-Band Performance of ‘Ambulance Blues’ Alongside The Chrome Hearts

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    Nantucket Dance Festival opens July 8 – The Inquirer and Mirror

    Nantucket Dance Festival Launches with Thrilling Performances Beginning July 8

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    New Technology for Water Efficiency and Working with Mexico on Screwworm – AG INFORMATION NETWORK OF THE WEST

    Revolutionary Water Efficiency Technology and Cross-Border Collaboration to Defeat Screwworm

    Environmental cognitive distance, R&D capability distance, and supply chain green technology innovation – Nature

    Bridging Gaps: How Environmental and R&D Differences Drive Green Technology Innovation in Supply Chains

    LG Innotek CEO Moon Hyuksoo: “Our Next-gen Substrate Technology Will Change the Industry Paradigm” – TechPowerUp

    LG Innotek CEO Moon Hyuksoo: “Our Next-Gen Substrate Technology Will Revolutionize the Industry” Revolutionizing the Future: LG Innotek’s CEO Unveils Game-Changing Next-Gen Substrate Technology

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Owls inspire new revolutionary noise reduction technology – KTEN

    Owls inspire new revolutionary noise reduction technology – KTEN

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Entertainment

Viral memes and $1M handbags: Is luxury fashion now a spectator sport?

December 10, 2023
in Entertainment
Viral memes and $1M handbags: Is luxury fashion now a spectator sport?
Share on FacebookShare on Twitter

One million dollar handbags, $500 hot water bottles, and towels for skirts — was 2023 the year luxury fashion officially became a spectator sport for the masses? 

“Fashion has always been at the forefront of culture and a spectator sport for the masses in one way or another. These viral ‘spectator’ designs will only become more relevant to capturing attention and driving cultural conversations in the future, as hype-fueled digital moments increasingly bleed into online conversations in the spaces we spend time,” Alison Ho, strategist at trend forecasting firm WGSN Insight, tells Jing Daily. 

Today, the luxury fashion market is cluttered with novelty pieces that command public attention. Only last month did Louis Vuitton, helmed by menswear creative director Pharrell Williams, cause a global stir with its latest iteration of its Speedy bag, priced at $1 million. 

“Today, you don’t even need an item that is just beautiful. You need an item that gets people talking,” fashion commentator Hanan Besovic, and the name behind prolific Instagram account @ideservecouture, tells Jing Daily. “If you have an item that is going to spark polarizing opinions, for brands, that’s a match made in heaven.”

The canary-yellow “Millionaire Speedy” will be reserved for the crème de la crème of Louis Vuitton’s clientele once it’s released in January 2024. But the general public hasn’t shied away from weighing in with opinions. 

“Today’s lesson: how to not spend one million dollars,” one Instagram user wrote under @ideservecouture’s related post. 

Burberry’s hot water bottle has sparked debate across China for its pricing. Photo: Burberry

Modern-day marketing

Louis Vuitton’s divisive bag joins a roster of high-end gimmicks that have piqued media interest this year. The antithesis to the prevailing quiet luxury trend, many of these products typify a new wave of cultural artefacts dividing audiences – and driving brand exposure.

Besovic outlines how behind each controversial product is a carefully calculated publicity strategy designed to elicit a response. “All of these items are meant as a marketing strategy,” he says. 

Balenciaga, under the direction of Demna Gvasalia, is widely recognized as the blueprint. 

“We see the product on the runway, then when it launches on their website, all of a sudden there’s numerous news articles asking ‘would you pay $925 for a towel?’” says Besovic. “It’s a brilliant way of marketing for them, because they don’t have to do anything. The public who’s expressing their discomfort, or dislike on social media is doing it for them.”

@guyfieri.superfan #greenscreen does it “count” more as art if we dont see it go viral? #bellahadid #coperni #copernidress #runway #jacquemus #courreges #parisfashionweek #EndlessJourney #fyp ♬ original sound – Alexandra Hildreth

Viral value

The trend has accelerated both on and off the runway. For brands who may have fallen off the public’s radar, it’s a means of regaining cultural relevance. 

And it works. After Mschf’s big red boots went viral earlier this year, Google searches for “Mschf” reportedly rose by over 100 percent across the month of February, with resale prices peaking at almost $1,500 on StockX (the shoes were originally available for $350). 

The pace of gimmicks skyrocketed following the success of Coperni’s explosive spray-on spectacle in 2022, a performance that put the French fashion house front-and-center of the cultural conversation. 

“Today, you don’t even need an item that is just beautiful. You need an item that gets people talking. If you have an item that is going to spark polarizing opinions, for brands, that’s a match made in heaven.”

“It feels like everybody’s trying to outdo everybody,” Besovic says. But when the media continues to devour these provocations, why would brands stop creating them? 

With luxury labels quantifying their success via metrics like ‘Earned Media Value’ (the dollar amount of all exposure generated from social media), how much buzz their collections can create online is just as critical as offline sales. 

Subsequently, Ho believes that certain products are designed to ignite online response, rather than honor craftsmanship. “Viral products will continue to help brands build hype and drive impactful moments that accelerate cultural conversations and cut through during an attention recession, but are not likely to have lasting power,” she says.

Gimmicks like MSCHF’s big red boots are designed to gain traction on social media. Photo: Fashionista

Who’s buying? 

Whether it be towel skirts or supersized stompers, when a new gimmick hits social media, comments are often swamped with the same question: “Who’s buying this?”

Burberry, for example, found itself in hot water across China after the launch of its check wool hot water bottle. The accessory, which made the rounds online last month, was slated by consumers as a “scam for rich people,” thanks to its almost $500 price tag. Overnight, the hashtag “Burberry won’t get a penny from me” peaked on Weibo’s Hot Search list, accumulating over 42.44 million views and 20,000 engagements. 

Yet, despite receiving widespread criticism, Burberry’s winter warmer remains in high demand. On November 24, a new Burberry-related hashtag surfaced: “#Burberry shop says the 3,300 RMB hot water bottle is very popular.”

In Louis Vuitton’s case, the million dollar Speedy has already been spotted hanging off the arms of members of the upper echelons, including NBA star PJ Tucker.  

Meme-ability factor

Naysayers remain unconvinced, claiming that these gags are nothing more than a way for brands to “troll rich people.” Meanwhile, proponents argue that fashion’s newfound meme-factor is needed to lighten up the industry. 

“Meme-like products that tap into absurdity and surrealism will continue to stay relevant in 2024, especially as youth and pop culture become synonymous with digital culture and memes continue to emerge as social currency,” WGSN’s Ho says.

As luxury brands become more digital-savvy, having their collections recontextualised into memes is the holy grail. “Balenciaga’s long-term commitment to absurdist products has earned the brand meme-like status,” Ho adds. How “memeable” a product is, is now a common indicator of success.

Balenciaga uses its ‘memeability’ to drive widespread conversation. Photos: Balenciaga, Ikea

Besovic, the Instagram-based fashion critic, notes that controversial products aren’t made with everyone in mind, and often exclude 99 percent of the population. But if these products aren’t designed to target mass audiences, why does everyone feel compelled to share their two cents? 

“I think it’s just the way that the internet is at this point,” Besovic says. “We’re going to talk about everything, it’s just our culture.”

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : JingDaily – https://jingdaily.com/memes-gimmicks-1m-handbags-luxury-fashion-spectator-sport/

Tags: entertainmentMemesViral
Previous Post

Careful embrace: AI and the ECB

Next Post

Dior, Palace and Aimé Leon Dore feature in collabs on our radar

NASA’s Lucy Mission Provides Full View of Asteroid Donaldjohanson – NASA Science (.gov)

July 5, 2025
Even old brains can make new neurons, study suggests – Popular Science

Even old brains can make new neurons, study suggests – Popular Science

July 5, 2025
Jonathan Anderson reinvents JW Anderson as lifestyle brand – FashionNetwork Canada

Jonathan Anderson Reinvents JW Anderson as a Vibrant Lifestyle Brand

July 5, 2025
Review: Jurassic World Rebirth is a prehistoric disaster – AZFamily

Jurassic World Rebirth: A Prehistoric Disaster Unleashed

July 5, 2025
Max-Matching Entertainments & Longhua District form partnership for new entertainment complex – Blooloop

Max-Matching Entertainments and Longhua District Unite to Launch Thrilling New Entertainment Complex

July 5, 2025
Elon Musk vows to start a new political party after Trump feud. Here’s why that’s harder than it sounds. – CBS News

Elon Musk vows to start a new political party after Trump feud. Here’s why that’s harder than it sounds. – CBS News

July 5, 2025
New Technology for Water Efficiency and Working with Mexico on Screwworm – AG INFORMATION NETWORK OF THE WEST

Revolutionary Water Efficiency Technology and Cross-Border Collaboration to Defeat Screwworm

July 4, 2025
California AG Rob Bonta says online fantasy sports platforms are illegal in the state – KCRA

California AG Rob Bonta Cracks Down, Declares Online Fantasy Sports Platforms Illegal

July 4, 2025
Bridge Point Tacoma permit and settlement – Washington State Department of Ecology (.gov)

Bridge Point Tacoma permit and settlement – Washington State Department of Ecology (.gov)

July 4, 2025
Accelerated data-driven materials science with the Materials Project – Nature

Accelerated data-driven materials science with the Materials Project – Nature

July 4, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (705)
  • Economy (731)
  • Entertainment (21,620)
  • General (15,718)
  • Health (9,768)
  • Lifestyle (735)
  • News (22,149)
  • People (731)
  • Politics (739)
  • Science (15,948)
  • Sports (21,229)
  • Technology (15,715)
  • World (712)

Recent News

NASA’s Lucy Mission Provides Full View of Asteroid Donaldjohanson – NASA Science (.gov)

July 5, 2025
Even old brains can make new neurons, study suggests – Popular Science

Even old brains can make new neurons, study suggests – Popular Science

July 5, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version