Australian-Chinese influencer-turned-editor Margaret Zhang is set to depart her role as Vogue China’s editorial director at the end of March.
What happened
Margaret Zhang is set to depart her role as Vogue China’s editorial director at the end of March, according to a WWD report. Anna Wintour, the global chief content officer and editor-in-chief of Vogue, announced to Vogue China staff that the search for Zhang’s successor is underway, as Zhang opts for a new career direction after her significant contributions to the magazine.
Australian-born Zhang, while received well globally, had a controversial tenure in mainland China since being appointed to the role in 2021 at the age of 27 – making her the youngest person to ever hold such a position at Vogue. Her departure signals a broader senior leadership overhaul at Condé Nast amid several high profile exits, layoffs, and protests.
The Jing Take
Finding a successor to Zhang will be urgent. China Vogue is a strategically important and lucrative part of the Conde Nast portfolio.
Zhang, who is a savvy digital communicator, gained popularity on the global scene since breaking out in fashion as teenager blogger, influencer then eventually turning into a photographer and film maker. However, after being selected for the top job at Vogue, Zhang did not have the easiest time in the Chinese media ecosystem, especially as a successor to Angelica Cheung. Continue to read the full article here
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