* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Friday, October 3, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Taylor Swift Releases New Album The Life of a Showgirl : Listen and Read the Full Credits – Yahoo

    Taylor Swift Releases New Album The Life of a Showgirl : Listen and Read the Full Credits – Yahoo

    Toni Braxton Is Turning Her Biggest Hits Into Lifetime Movies – Yahoo

    Toni Braxton Is Turning Her Biggest Hits Into Lifetime Movies – Yahoo

    Major airline to offer new in-flight entertainment options for passengers – PennLive.com

    Major airline to offer new in-flight entertainment options for passengers – PennLive.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    The Police Made Chart History With This 1979 Hit Nearly 50 Years Ago – Yahoo

    How The Police Changed Music Forever with Their Iconic 1979 Hit Nearly 50 Years Ago

    Good Deed Entertainment Acquires Worldwide Rights To Liza Mandelup’s Documentary ‘Caterpillar’ – Deadline

    Good Deed Entertainment Lands Global Rights to Liza Mandelup’s Captivating Documentary ‘Caterpillar

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Technology Is Becoming More Important Than Humans In CX – No Jitter

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    A Tech Expo Shows What China Can Make, but Not Who’ll Buy It All – The New York Times

    Inside China’s Tech Expo: Cutting-Edge Innovations Face Uncertain Demand

    Steampunk Metal Oval Technology Sense Sunglasses Personality Handmade Chain Multicolor Sunglasses UV400 – The San Joaquin Valley Sun

    Steampunk Metal Oval Sunglasses with Handmade Multicolor Chain – Bold UV400 Protection and Unique Style

    STELLA Automotive AI Appoints Fred Seidelman as Chief Technology Officer – Yahoo Finance

    STELLA Automotive AI Appoints Fred Seidelman as New Chief Technology Officer

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Four Strategic Signals Technology Leaders Are Tuning In To – SPONSOR CONTENT FROM ARM – Harvard Business Review

    Four Essential Strategic Signals Every Technology Leader Should Watch

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Taylor Swift Releases New Album The Life of a Showgirl : Listen and Read the Full Credits – Yahoo

    Taylor Swift Releases New Album The Life of a Showgirl : Listen and Read the Full Credits – Yahoo

    Toni Braxton Is Turning Her Biggest Hits Into Lifetime Movies – Yahoo

    Toni Braxton Is Turning Her Biggest Hits Into Lifetime Movies – Yahoo

    Major airline to offer new in-flight entertainment options for passengers – PennLive.com

    Major airline to offer new in-flight entertainment options for passengers – PennLive.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    The Police Made Chart History With This 1979 Hit Nearly 50 Years Ago – Yahoo

    How The Police Changed Music Forever with Their Iconic 1979 Hit Nearly 50 Years Ago

    Good Deed Entertainment Acquires Worldwide Rights To Liza Mandelup’s Documentary ‘Caterpillar’ – Deadline

    Good Deed Entertainment Lands Global Rights to Liza Mandelup’s Captivating Documentary ‘Caterpillar

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Technology Is Becoming More Important Than Humans In CX – No Jitter

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    A Tech Expo Shows What China Can Make, but Not Who’ll Buy It All – The New York Times

    Inside China’s Tech Expo: Cutting-Edge Innovations Face Uncertain Demand

    Steampunk Metal Oval Technology Sense Sunglasses Personality Handmade Chain Multicolor Sunglasses UV400 – The San Joaquin Valley Sun

    Steampunk Metal Oval Sunglasses with Handmade Multicolor Chain – Bold UV400 Protection and Unique Style

    STELLA Automotive AI Appoints Fred Seidelman as Chief Technology Officer – Yahoo Finance

    STELLA Automotive AI Appoints Fred Seidelman as New Chief Technology Officer

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Four Strategic Signals Technology Leaders Are Tuning In To – SPONSOR CONTENT FROM ARM – Harvard Business Review

    Four Essential Strategic Signals Every Technology Leader Should Watch

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Entertainment

‘What’s in it and why?’ How ‘educated’ consumers are shaping the plant-based meat market

January 15, 2024
in Entertainment
‘What’s in it and why?’ How ‘educated’ consumers are shaping the plant-based meat market
Share on FacebookShare on Twitter

2023 was a challenging year for the plant-based meat category. From Beyond Meat’s dramatic revenue drop​ in the US to plant-based meat makers falling into administration in the UK (including Plant & Bean​, Meatless Farm​, and most recently Heather Mill’s VBites), the market has experienced downturns on both sides of the pond.

Industry is confident they can turn things around. But ensuring that ingredients lists, processing methods, and plant-based formats appeal to the increasingly educated consumer, will have to be part of the solution.

Educated and demanding consumers​

Consumers are paying more attention to what’s on their plate. And whether they’re increasing their awareness and knowledge around food through blogs or online searches, education is increasing, according to Janine Gierman, sales director at ingredients supplier Corbion.

“Consumers are becoming more educated…and demanding,” she told FoodNavigator at the recent Food Ingredients Europe (FiE) event in Frankfurt, Germany. “That translates into [putting] plant-based under the microscope.”

If a shopper scans the ingredients list on a plant-based meat product and it comes across as a ‘chemical factory’, they’re likely to start asking questions.

“Consumers want to know what’s in it, but they also want to know why. The next…trend will be asking questions of the manufacturers: ‘Why is this in it? Why do we need it?’”

For Corbion, it’s not just about having a ‘clean label’, but about having a ‘clear label’ that consumers can understand. Manufacturers have already observed this trend, and are responding with natural ingredients, the sales director explained. “It’s already happening. Our customers are saying [they] need natural alternatives to all these artificial ingredients.”

Indeed, ‘natural’ in plant-based is ‘high on the radar’, we were told. Much more so than in animal-based products, consumers want to be reassured that what they are consuming in plant-based is ‘natural’. If it’s not natural, they may well query whether the plant-based meat product in question is truly an alternative, Gierman suggested.

veggie steak Vladimir MironovNot all consumers are looking for products that mimic meat. For some, greater focus is given to protein content. GettyImages/Vladimir Mironov

Focus does not lie on ingredients alone, but also on processing. Most categorise degree of processing by turning the NOVA system, developed in 2009. NOVA splits level of food processing into four classifications: raw and minimally processed foods; processed culinary ingredients; processed foods; and ultra-processed foods.

A growing number of studies suggest links between UPF and health risks​, putting consumers on edge. Research has also suggested that although some consumers struggle to distinguish between ultra-processed and processed foods, they want to cut back on both​.

As a result, degree of processing is also on industry’s radar. “Processed foods is on the agenda. There are a lot of companies working on programmes to reduce the process steps,” revealed Mel Tunderman, vice president of savory, EMEA, at ingredients supplier ADM.

Flexitarians don’t need to replace meat for a meat-free burger​

Another reason brands may need to respond to the increasingly demanding consumer comes down to health. For the most part, plant-based meat manufacturers are targeting flexitarians: consumers who reduce their meat intake and up consumption of plant-based foods.

Health is a major driver behind consumer desires to reduce meat consumption. Flexitarians, therefore, do not need to choose between consuming meat and a plant-based meat alternative. They have other choices, explained Tony Gay, technical sales director of nutrition, at ingredients supplier Prinova Europe.

“We’ve found that the flexitarian consumer, instead of the vegan, has a different mindset. They’ll have an animal burger one day, and the next might have a chickpea curry [or a vegetable-based dish], rather than replacing [meat] with a meat-free burger,” said Gay at FiE.

“People understand that there is a benefit to having a plant-based option in their diet a couple of times a week from a health perspective [and] from a sustainability perspective. But it’s not because they want it in a burger [format]. It’s just because they want a plant-based option.”

This may not just be a factor in how plant-based meat manufacturers rethink offerings in the future, but could also have played a role in recent market declines. Gay’s personal opinion is that the cost-of-living crisis has also had a negative impact on the plant-based meat market: “Plant-based meat options are of a premium nature in their price point, so that will obviously deter the consumer.”

curry barol16Flexitarians may choose to eat meat one day, and a veggie curry the next. GettyImages/barol16

Moving forward, Prinova’s Gay wonders whether manufacturers should move away from mimicking meat in taste and texture, and instead look to developing plant-based products that aren’t trying to be burgers, nuggets or sausages.

Again, this could align with the flexitarian-style of thinking, the technical sales director suggested: “If I want meat, I’ll have meat. If I want a plant-based option, I want it to be recognised as a plant-based option.”

ADM is another ingredients supplier to observe that mimicking meat is not always imperative for every consumer. Younger demographics, for example, are heavily focused on protein intake, Tunderman told this publication.

“They don’t care if it’s a meat alternative, they care about daily intake of protein. It needs to also have good structure, good taste, and good texture, so we’re working on those alternatives as well.”

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : FoodNavigator – https://www.foodnavigator.com/Article/2024/01/15/plant-based-meat-to-be-influenced-by-educated-consumers-predicts-industry?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS

Tags: ‘educated’entertainmentWhat’s
Previous Post

FrieslandCampina reveals 2024 trends report

Next Post

How will food additives’ reputation fare in 2024?

Bhagwat rings ‘warning bell’ on Himalayas, ecology threats – Times of India

Bhagwat rings ‘warning bell’ on Himalayas, ecology threats – Times of India

October 3, 2025
117-Year-Old Woman’s Diet Could Help Us All Live Longer – ScienceAlert

117-Year-Old Woman’s Diet Could Help Us All Live Longer – ScienceAlert

October 3, 2025
The Best Time to Eat Breakfast, Backed by Science—and Why It Matters More Than You Think – Real Simple

The Ideal Time to Eat Breakfast: Surprising Science-Backed Reasons Why It Matters

October 3, 2025
Lifestyle and stress erode heart health advantage in long-term US immigrants – News-Medical

Lifestyle and stress erode heart health advantage in long-term US immigrants – News-Medical

October 3, 2025
Artificial Intelligence Technology Solutions Deploys RIO Security Solutions – TipRanks

Artificial Intelligence Technology Solutions Unveils Game-Changing RIO Security Innovations

October 3, 2025
Top-12 NFL running games: Which teams are helping our RBs score fantasy football points this season? – Yahoo Sports

Top-12 NFL running games: Which teams are helping our RBs score fantasy football points this season? – Yahoo Sports

October 3, 2025
FIRST LOOK: Official match ball of FIFA World Cup ‘26 – Yahoo Sports

Get an Exclusive First Look at the Official Match Ball of FIFA World Cup 2026!

October 3, 2025
Arts economy grows, but funding lags on Long Island – Long Island Business News

Long Island’s Arts Economy Thrives Despite Ongoing Funding Challenges

October 3, 2025
Taylor Swift Releases New Album The Life of a Showgirl : Listen and Read the Full Credits – Yahoo

Taylor Swift Releases New Album The Life of a Showgirl : Listen and Read the Full Credits – Yahoo

October 3, 2025
HIV pioneer Dr. William Valenti retires, leaving lasting impact on health community – 13wham.com

HIV Pioneer Dr. William Valenti Retires, Leaving an Enduring Impact on the Health Community

October 3, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (849)
  • Economy (869)
  • Entertainment (21,743)
  • General (17,386)
  • Health (9,912)
  • Lifestyle (882)
  • News (22,149)
  • People (871)
  • Politics (880)
  • Science (16,080)
  • Sports (21,370)
  • Technology (15,852)
  • World (852)

Recent News

Bhagwat rings ‘warning bell’ on Himalayas, ecology threats – Times of India

Bhagwat rings ‘warning bell’ on Himalayas, ecology threats – Times of India

October 3, 2025
117-Year-Old Woman’s Diet Could Help Us All Live Longer – ScienceAlert

117-Year-Old Woman’s Diet Could Help Us All Live Longer – ScienceAlert

October 3, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version